1. The Content Puzzle:
Who Creates All This Content?
Eric Gervase
Twitter @egervase Email eric@socialneedia.org

2. Content Curation
• You do not have to source ALL of the content
•Collect stories that you like from around the web and
share them with your audience
• This works on the blog through editorializing other
people’s content
• Also works on social media sites for quick, relevant
status updates
• Builds credibility and makes relationships with other
content producers
Twitter @egervase Email eric@socialneedia.org

3. Content Curation
Twitter @egervase Email eric@socialneedia.org

4. Guest Contributors
• Through curating others’ content, you begin to grow a
network of content producers that might want to
contribute
• Gain new audience
• Adds a new voice/flavor to your content
• May add a different specialty area of content that
you’re not capable of producing
• Ultimately “rounds out” the content that you
produce
Twitter @egervase Email eric@socialneedia.org

5. Elicit stories from your audience
• These tend to be the “heartfelt” stories
• Really gets to the meat of why people should help
you with your cause ($ and time)
• Gives the person sharing their story an incentive to
share with others
• Informs you on the things going on within your
organization
• Can create a wealth of information and become a
weekly/monthly topic on your blog or in your
newsletters
Twitter @egervase Email eric@socialneedia.org

6. Elicit stories from your audience
Twitter @egervase Email eric@socialneedia.org

7. Elicit Stories from Your Audience
Twitter @egervase Email eric@socialneedia.org

8. Partnering With Schools
• Mutual need
• Students have the need to work on client projects and get real
experience
• You have the need for low cost content and support in creating it
• Schools areoften looking for these types of
projects, make it easy on them
• Expectations
• You should have a defined vision of what you want and be able to
express it
• If it is a free/volunteer project, you need to know that there are
limits to what you can ask for
Twitter @egervase Email eric@socialneedia.org

9. PCAD Designathon
Twitter @egervase Email eric@socialneedia.org

10. LVC Digital Communications
Twitter @egervase Email eric@socialneedia.org

11. Syracuse University, comm.UNITY
Twitter @egervase Email eric@socialneedia.org

12. You Have a Choice
• Bulk of content production will fall on you
• How much of the content you are
responsible for is up to you
• Your challenge is to find ways to lean on
your supporters for help
Twitter @egervase Email eric@socialneedia.org