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How to Walk/Jog/Run Your
              Way to Creative Content
                             Eric Gervase




Twitter @egervase               Email eric@socialneedia.org
Existing Content




Twitter @egervase                  Email eric@socialneedia.org
A Game
                     Jog
          Walk                         Run




Twitter @egervase            Email eric@socialneedia.org
Characteristics of Walking


                           • Low cost of investment
                           • Low technical ability
                           • Little time to develop




Twitter @egervase                        Email eric@socialneedia.org
Characteristics of Jogging


                           • May require some investment
                           • Little bit more technical ability
                           • Little bit more time to create




Twitter @egervase                         Email eric@socialneedia.org
Characteristics of Running


                          • Can require more investment
                          • Lots of technical ability
                          • Quite a bit of time to create




Twitter @egervase                       Email eric@socialneedia.org
Digital Newsletters




Twitter @egervase                   Email eric@socialneedia.org
Digital Newsletters




Twitter @egervase                   Email eric@socialneedia.org
Digital Newsletters




Twitter @egervase                   Email eric@socialneedia.org
Digital Newsletters




Twitter @egervase                   Email eric@socialneedia.org
Creative Use of Photos:
                        Charity: Water




Twitter @egervase                      Email eric@socialneedia.org
Creative Use of Photos:
                        Charity: Water




Twitter @egervase                      Email eric@socialneedia.org
Creative Use of Data: Infographics




Twitter @egervase             Email eric@socialneedia.org
Creative Use of Data: Infographics




Twitter @egervase             Email eric@socialneedia.org
Creative Use of Data:
                    Animated Typography




Twitter @egervase                     Email eric@socialneedia.org
Creative Use of Data:
                    Animated Typography




Twitter @egervase                     Email eric@socialneedia.org
Creative Use of Data:
                    Animated Typography




Twitter @egervase                     Email eric@socialneedia.org
Creative Use of Data:
                    Animated Typography




Twitter @egervase                     Email eric@socialneedia.org
Creative Use of Data: Infographics




Twitter @egervase             Email eric@socialneedia.org
Creative Use of Data: Infographics




Twitter @egervase             Email eric@socialneedia.org
Creative Content: Merchandise/Apparel




Twitter @egervase            Email eric@socialneedia.org
Creative Content: Merchandise/Apparel




Twitter @egervase            Email eric@socialneedia.org
Digital Newsletters




Twitter @egervase                   Email eric@socialneedia.org
Digital Newsletters




Twitter @egervase                   Email eric@socialneedia.org
Video: Advocacy and Blog Promotion




Twitter @egervase        Email eric@socialneedia.org
Video: Advocacy and Blog Promotion




Twitter @egervase        Email eric@socialneedia.org
Video: Volunteer Support




Twitter @egervase                 Email eric@socialneedia.org
Video: Volunteer Support




Twitter @egervase                 Email eric@socialneedia.org
Creative Ways to
                    Get Supporters Involved




Twitter @egervase                      Email eric@socialneedia.org
Creative Ways to
                    Get Supporters Involved




Twitter @egervase                      Email eric@socialneedia.org
Creative Ways to
                    Get Supporters Involved




Twitter @egervase                      Email eric@socialneedia.org
Creative Ways to
                    Get Supporters Involved




Twitter @egervase                      Email eric@socialneedia.org

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How to Walk/Jog/Run Your Way to Creative Content