Social media basics

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This document provides an overview of social media tools and strategies for engagement. It discusses popular tools like Facebook, Twitter, blogs, and YouTube. It emphasizes listening to social media through feeds and tools like Google Reader and Google Alerts. Finally, it recommends developing a POST strategy for social media that considers the people, objectives, strategies, and tools involved.

Technologie

Social
Media
Need
to
Know

It’s
wonderful
to
be
here
today!

Emily
Culbertson

Community
Media
Workshop

Social
Media=ConversaCon
Online

Flickr: tychay

In
This
PresentaCon

•  Review
Social
Media
Tools

– Facebook,
TwiJer,
Blogging,
YouTube

•  Listening
&
Responding
to
Social
Media

•  Social
Media
Exercise:

People,
ObjecCves,
Strategies,
Tools

Think
strategy
ﬁrst,
not
tools

Flickr: David Armano (darmano.typepad.com)

Facebook

How
many
of
you
belong
to
Facebook?

Anyone
using
these
networks
for
work?
Or

MySpace,
LinkedIn,
Hi5
or
others?

Humane
Society
on
Facebook

Also: WXPN on Facebook

You
Don’t
Need
to
Write
A
Blog
to

Have
a
Blogging
Strategy

Keeping
Track:
What
is
a
Feed?

•  Brings
content
from
other
sites
to
you

•  Feeds
someCmes
idenCﬁed
as
RSS,
XML
or

ATOM

•  “Subscribe
to
this
feed”

•  Look
for
icon
like
this

How
Do
You
Keep
Track?

Launch
Google
Reader

What
If
I
Hear
Something?
(see
Air

Force
threat
sheet
in
other

document)

POST
strategy

•  People

•  ObjecCves

•  Strategies

•  Tools

Thank
you!

Emily
Culbertson

emily@egculbertson.com

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Social media basics

1. Social Media Need to Know It’s wonderful to be here today! Emily Culbertson Community Media Workshop

2. Social Media? Flickr: crystaljingsr

3. Social Media=ConversaCon Online Flickr: tychay

4. In This PresentaCon •  Review Social Media Tools – Facebook, TwiJer, Blogging, YouTube •  Listening & Responding to Social Media •  Social Media Exercise: People, ObjecCves, Strategies, Tools

5. Start Small Flickr: majorbonnet

6. Listen First Flickr: niclindh

7. Think strategy ﬁrst, not tools Flickr: David Armano (darmano.typepad.com)

8. Be Yourself -‐-‐ Really

9. Facebook How many of you belong to Facebook? Anyone using these networks for work? Or MySpace, LinkedIn, Hi5 or others?

10. Facebook

11. Pilsen Portal on FB

12. Humane Society on Facebook Also: WXPN on Facebook

13. CreaCng a Page

14. Blank Page

15. Keep it hidden while ﬁxing it up

16. PosCng to Facebook

17. ImporCng Blog to Facebook

18. Make Content Easy to Share on FB

19. Sharing Content

20. TwiJer Anyone using TwiJer?

21. TwiJer

22. TweeCng w/link (also retweeCng)

23. Replying to someone, hashtag

24. RetweeCng

25. TwiJer for sharing photos

26. Crowdsourced Ideas

27. Crowdsourced News

28. Using TwiJer In Other Places

29. TwiJer for customer service

30. Tools

31. Blogging Anyone here blogging?

32. Blog

33. What Does Blogging Do for Paul Levy?

34. How Does Blogging Work for BIDMC?

35. What does blogging do for Paul Levy?

36. QuesCons to Ask About Blogging ???

37. You Don’t Need to Write A Blog to Have a Blogging Strategy

38. YouTube Anyone using YouTube?

39. YouTube

40. Nonproﬁts on YouTube

41. Embedding YouTube Videos

42. Your Friend: Flip Video Camera

43. Listening to Social Media

44. Keeping Track: What is a Feed? •  Brings content from other sites to you •  Feeds someCmes idenCﬁed as RSS, XML or ATOM •  “Subscribe to this feed” •  Look for icon like this

45. How Do You Keep Track? Launch Google Reader

46. Google Reader in AcCon

47. Google Reader in AcCon

48. Google Alerts

49. Google Blog Search

50. Add to Google Reader?

51. What If I Hear Something? (see Air Force threat sheet in other document)

52. This Takes So Much Time!

53. POST strategy •  People •  ObjecCves •  Strategies •  Tools

54. Thank you! Emily Culbertson emily@egculbertson.com