2. Withings Interested in a few original figures? SELF-TRACKERS PORTRAIT
WOMEN ARE THE FIRST OUT OF BED! FOIE GRAS BEATS TURKEY… MEN WOMEN
American women … whereas American European women …whereas European
weigh themselves men weigh weigh themselves men weigh
at 8:22 am themselves at 8:27 am at 8:13 am average… themselves at 8:18 am
average… average. average.
Thanksgiving Christmas
WHO SAID MEN DON’T CARE ABOUT THEIR WEIGHT?
Average number of weigh-ins each month:
67.15 63.67 kg 63.84
67.00
kg kg
8.1
TIMES
7.7
TIMES
7.0
TIMES
7.2
TIMES
In 2010, just before and after
Thanksgiving, women average
In 2010, just before and after
Christmas, women average weight
weight increased (only) of 150 g. increased of 170 g.
86.49 86.70 84.67 84.98
kg kg
In 2010, just before and after In 2010, just before and after
Thanksgiving, men average weight Christmas, men average weight
increased of 210 g. increased of 310 g.
Who are self-trackers? What do they achieve?
GENDER REPARTITION OF OUR BODY SCALE USERS: SHARE OF BODY SCALE USERS WITHIN NORMAL BMI RANGE:
In 2011, BMI is normal (between 20 and 25) for:
26% 52% 31% 57%
29% 33%
WOMEN WOMEN of men users of female users of men users of female users
71% 67% 20 25 30
MEN MEN
UNDERWEIGHT NORMAL OVERWEIGHT OBESE
AVERAGE AGE OF OUR BODY SCALE USERS:
49% 72% THIS IS THE SHARE THIS IS THE SHARE
OF OUR BLOOD OF OUR BODY SCALE
PRESSURE MONITOR USERS WHO START
USERS WHO HAVE STABILIZED OR REACH A NORMAL BMI
3 3
THEIR BLOOD PRESSURE AFTER RANGE AND REMAIN STABLE
39 48 38 47 weeks months
YEARS OLD YEARS OLD YEARS OLD YEARS OLD
OF SELF-TRACKING.
after.
Source: anonymous data extracted from Withings’ products users databases.
