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New Maps for a Flat World:

New Roles for Higher Education in
 Regional Economic Development
            November 3-4, 2008



                      Ed Morrison
        Purdue Center for Regional Development
    Institute for Open Economic Networks (I-Open)
Economic Development in 60 seconds

                         Economic Development in an Nutshell
           Good Money: Increase the volume of
     1     income into the region with competitive
           traded businesses                                         Rest of the
          Neutral Money: Increase the velocity                         World
     2
          of money circulating in the region with
          local businesses to create more jobs
                                                         1
     3    Bad Money: Reduce income leaks                     Sales
          by reducing outside purchases,
          workers who move out, and
          students who drop out                    Traded
                                                                            Another
                                                 Businesses
                                                                             region

                           2
                               Purchases and paychecks
                                                                 Brain Drain and
                                                                   Purchases

                                   Local Businesses                           3


                                    Your eco                  Drop Outs
                                             nomy                          Dependency
  Source: Ed Morrison,
  David Morganthaler
Economic Development in 60 seconds

                         Economic Development in an Nutshell
           Good Money: Increase the volume of
     1     income into the region with competitive
           traded businesses                                         Rest of the
          Neutral Money: Increase the velocity                         World
     2
          of money circulating in the region with
          local businesses to create more jobs
                                                         1
     3    Bad Money: Reduce income leaks                     Sales
          by reducing outside purchases,
          workers who move out, and
          students who drop out                    Traded
                                                                            Another
                                                 Businesses
                                                                             region

                           2
                               Purchases and paychecks
                                                                 Brain Drain and
                                                                   Purchases

                                   Local Businesses                           3


                                    Your eco                  Drop Outs
                                             nomy                          Dependency
  Source: Ed Morrison,
  David Morganthaler
Economic Development in 60 seconds

                         Economic Development in an Nutshell
           Good Money: Increase the volume of
     1     income into the region with competitive
           traded businesses                                         Rest of the
          Neutral Money: Increase the velocity                         World
     2
          of money circulating in the region with
          local businesses to create more jobs
                                                         1
     3    Bad Money: Reduce income leaks                     Sales
          by reducing outside purchases,
          workers who move out, and
          students who drop out                    Traded
                                                                            Another
                                                 Businesses
                                                                             region

                           2
                               Purchases and paychecks
                                                                 Brain Drain and
                                                                   Purchases

                                   Local Businesses                           3


                                    Your eco                  Drop Outs
                                             nomy                          Dependency
  Source: Ed Morrison,
  David Morganthaler
Economic Development in 60 seconds

                         Economic Development in an Nutshell
           Good Money: Increase the volume of
     1     income into the region with competitive
           traded businesses                                         Rest of the
          Neutral Money: Increase the velocity                         World
     2
          of money circulating in the region with
          local businesses to create more jobs
                                                         1
     3    Bad Money: Reduce income leaks                     Sales
          by reducing outside purchases,
          workers who move out, and
          students who drop out                    Traded
                                                                            Another
                                                 Businesses
                                                                             region

                           2
                               Purchases and paychecks
                                                                 Brain Drain and
                                                                   Purchases

                                   Local Businesses                           3


                                    Your eco                  Drop Outs
                                             nomy                          Dependency
  Source: Ed Morrison,
  David Morganthaler
Every few hundred years in Western history, there
occurs a sharp transformation.

                            Peter Drucker (1986)
Strap on your goggles...

Our story begins with the emergence of our
          Grandfather’s economy
A little background...
A little background...
A little background...
A little background...
A downward cycle of economic development
   accelerates with a deteriorating civic environment

Business base                                                                   Deteriorating Civic
 gets weaker                                 Entrepreneurial                    Environment
                                                 activity
                                                declines
         Businesses
       shrink or leave,
        start-ups do                 Higher taxes
          not arise     Well-paid jobs
                          decline                                    Tax base erodes

   Skilled labor
  supply shrinks              Skilled people
                                move out
                                                               Civic amenities and
                                                                  infrastructure
                                                                    deteriorate
Brain drain as             Quality of life
young people               deteriorates
drop out and
  move out                                                        Place develops a
                                                                   bad reputation

     Source: Ed Morrison
A prosperous cycle of economic development
                accelerates with civic collaboration

 Build innovation                                                        Collaborative
 and entrepreneur                                                        Civic Environment
    networks                                Entrepreneurial
                                                activity
                                              increases
       New firms emerge,
        established firms
              grow       Well-paid jobs
                           increase
                                      Lower taxes
                                                                 Tax base grows
     Skilled labor
     supply grows
                            Skilled people
                               move in
                                                           Civic amenities
                                                          and infrastructure
                                                              improves
                          Quality of life
Build brainpower           improves
with 21st century
   work skills                                                 Build a quality,
                                                              connected place
    Source: Ed Morrison
Our Grandfather’s economy
created enormous wealth through innovation




                            Video available at:
            http://www.open-video.org/details.php?videoid=4655
Our Grandchildren’s economy is emerging
          around networks




                          Video available at:
            http://www.youtube.com/watch?v=_MeJ0dHIEfA
The S-Curve caught up to our
   Grandfather’s economy
                   ‣ Global markets
                     integrated
                   ‣ Costs collapsed
                   ‣ The Internet exploded
What happened in my home town
 The lesson: Markets don’t lie
Our Grandchildren’s economy is emerging
    with wealth created by networks
Our Challenge: Finding the pathways to our
       Grandchildren’s economy




  Source: Ed Morrison
The networks leading to our Grandchildren’s
      economy are on this base map

         Brainpower                                Innovation
         21 Century Talent                   Entrepreneurship
                                                    Networks




                                 Civic
                             Collaboration




           Quality,
         Connected                                  Branding
            Places                                Experiences
The networks leading to our Grandchildren’s
           economy are on this base map



1. Brainpower networks               Brainpower
                                     21 Century Talent
                                                                               Innovation
                                                                         Entrepreneurship
                                                                                Networks


2. Innovation and entrepreneurship
   networks                                                  Civic
                                                         Collaboration



3. Quality place networks
4. Branding networks                   Quality,
                                     Connected                                  Branding


5. Collaboration networks
                                        Places                                Experiences
Open Source Economic Development
Our economy is undergoing fundamental shifts. The integration of global markets, coupled with the explosion of the Internet
in the late 1990's, has created a quot;perfect stormquot; of deep economic change. To thrive in this environment, regional
economies need balanced strategies that encourage new conversations, networks, and investments in the following areas:

Strengthening Brainpower.-- In today's global economy, brainpower provides the only basis for sustainable competitive
advantage. This fact presents us with some clear imperatives. Advances in brain science tell us that, in a knowledge
economy, workforce development begins with a pregnant mother. Every child needs pre-school education and should be
able to read and comprehend well by the third grade. Dropping out of high school creates a lifetime economic disability.

                                                                                              Connecting innovation and entrepreneurship
                                  Innovative Businesses                                       networks.-- These networks convert brainpower into
                                                                                              wealth through new products, new services, new
                                                                                              markets. Innovation provides the process and
                                                                                              entrepreneurship provides the skills to translate ideas
                    Brainpower                                Innovation                      into prosperity.
                    21 Century Talent                   Entrepreneurship
                                                               Networks

                                                                                              Building quality, connected places.-- Smart people
                                                                                              can live anywhere. They will choose to live in regions




                                                                           Dynamic Clusters
                                                                                              that respect sound principles of physical development.
  Creative People




                                            Civic
                                                                                              Equally important, quality places have thick
                                        Collaboration
                                                                                              connections to other people, other markets.

                                                                                              Promoting an effective brand.-- Prosperous regions
                                                                                              have positive stories to tell. These stories create a
                      Quality,
                    Connected                                Branding
                                                                                              unique experience, a special identity, a common
                       Places                                  Stories                        understanding of core strengths, a shared view of
                                                                                              future opportunities.

                                                                                              Strengthening civic habits of purposeful
                                        Hot Spots                                             dialogue.-- In a globally connected economy, no one
                                                                                              can go it alone. Prosperous regions will develop civic
                                                                                              habits of thinking and acting together. Building
                                                                                              collaboration and trust carries real competitive
Ed Morrison developed Open Source Economic Development. It is                                 advantages: the regions that collaborate will spot
freely available under a Creative Commons license. To view a copy of
this license, visit http://creativecommons.org/licenses/by/3.0/
                                                                                              opportunities and move more quickly than regions that
                                                                                              do not.
The “theory of change” behind Open Source Economic
      Development focuses on aligning networks

                      The challenge is to build and support
              productive, focused networks around strategic issues
           Collaboration




                                                Innovation             Productivity   Prosperity
       Brainpower
       Innovation networks
       Quality, connected places
       Effective branding
       Collaborative leadership



                                                            Accelerating cycle

      Source: Ed Morrison, based on Council of Competitiveness
Open Source Economic Development
 leverages the power of networks
Open Source Economic Development
 leverages the power of networks

  What’s the value of one cell phone?
      What’s the value of ten?
The “theory of change” behind Open Source Economic
      Development focuses on aligning networks

                      The challenge is to build and support
              productive, focused networks around strategic issues
           Collaboration




                                                Innovation             Productivity   Prosperity
       Brainpower
       Innovation networks
       Quality, connected places
       Effective branding
       Collaborative leadership



                                                            Accelerating cycle

      Source: Ed Morrison, based on Council of Competitiveness
Open Source Economic Development
 leverages the power of networks
Open Source Economic Development
 leverages the power of networks

  What’s the value of one cell phone?
      What’s the value of ten?
Part 1: Finding the New Pathways:
Workforce Leadership in the Age of Networks

         Brainpower                                Innovation
         21 Century Talent                   Entrepreneurship
                                                    Networks




                                 Civic
                             Collaboration




           Quality,
         Connected                                  Branding
            Places                                Experiences
Part 1: Finding the New Pathways:
Workforce Leadership in the Age of Networks

         Brainpower                                Innovation
         21 Century Talent                   Entrepreneurship
                                                    Networks




                                 Civic
                             Collaboration




           Quality,
         Connected                                  Branding
            Places                                Experiences
Here’s a simple definition of Brainpower
Here’s a simple definition of Brainpower


Workforce development coordinates the
development and delivery of brainpower
       to competitive companies
Our Starting Point: Our Grandfather’s pathways
      are too rigid, too simple or wrong



 K through                         One
     12                           Career




 K through       4 Years of        One
     12           College         Career
Our Starting Point: Our Grandfather’s pathways
      are too rigid, too simple or wrong



 K through                         One
     12                           Career




 K through       4 Years of        One
     12           College         Career
Here’s a new Brainpower base map


                    Certificates

Pre-    K through    2 years      Careers
 K          12
                     4 years

                                        $10.00
                                       per hour

                        Entry
                        level
  Dependency
     Cycle              Working
                         poor
Old, rigid thinking produces too many people
                 below the line.

                     Certificates

  Pre-   K through    2 years      Careers
   K         12
                      4 years

                                         $10.00
                                        per hour

                         Entry
                         level
    Dependency
       Cycle             Working
                          poor
Old, rigid thinking produces too many people
                 below the line.

                     Certificates

  Pre-   K through    2 years      Careers
   K         12
                      4 years

                                         $10.00
                                        per hour

                         Entry
                         level
    Dependency
       Cycle             Working
                          poor
Remember our starting point: Overcoming some
 potent myths from our Grandfather’s economy


             The Smart Ones



          The Not So Smart Ones
The world is far more complex...
We need innovations to expand flexibility and options
Pre School     Primary/Elementary/Middle School       High School            College/University


                                                                         Community
                                                        Tech Prep                            Work
                                                                          College
  Ages
                  K-2         3-5        6-8
   0-4
                                                      College Prep         4 Year College/University



  Reading by the end of
                                                                Career Pathways
        Grade 2


                                          Science and Math Education



                                               Character Education



                                                    Entrepreneurship Education



                                         Drop out prevention



                     Continuous teacher development
Open Source Economic Development
develops networks with tight cores and
           open boundaries


                            Forum
Open Source Economic Development
develops networks with tight cores and
           open boundaries


                            Forum
Open Source Economic Development
develops networks with tight cores and
           open boundaries


                            Forum
Open Source Economic Development
develops networks with tight cores and
           open boundaries


                            Forum
Part 2: Building Entreprenuership and Innovation
                    Networks

           Brainpower                                Innovation
           21 Century Talent                   Entrepreneurship
                                                      Networks




                                   Civic
                               Collaboration




             Quality,
           Connected                                  Branding
              Places                                Experiences
Part 2: Building Entreprenuership and Innovation
                    Networks

           Brainpower                                Innovation
           21 Century Talent                   Entrepreneurship
                                                      Networks




                                   Civic
                               Collaboration




             Quality,
           Connected                                  Branding
              Places                                Experiences
Open innovation
networks move us to
 the Second Curve                    Prosperity




                                                            Time




        Anchor


    Stage 1               Stage 2                 Stage 3            Stage 4

    Clusters typically   Supporting networks  Networks continue    Cluster continues to
       start from a       begin to form with       to form         evolve with split-offs
    seed investment       public and private     by attracting         and outside
       in a shared             support       firms and brainpower        investment
         platform
                                          5 to 20 years
A strategy map for colleges and universities
                                                       Provides capital
                                                        and business                                   Venture
                                                        development                                 investor and
         Start-up firms                                    expertise                                 entrepreneur
            Stage 1                                                                                   networks




                         Provides research, ideas,                             Adds new firms
                            entrepreneurship                               to technology clusters
                         support and smart people                              from new starts
                                                                                and spin-outs

                                                                                                      Creates wealth
  Supports                                                                                              to expand
   critical                             Colleges and                                                   investment
   mass of                              universities
 smart people
                                                                           Provides
                                                                           R&D partners




                           Supports critical          Provides training,
                           mass of smart people       technology support
                                                      to clusters



        Skilled regional                                                                    Growth companies
          talent pool                                                                         Stages 2, 3, 4
                                                                                               and clusters
                                                    Supports critical
                                                  mass of smart people
 Source: Ed Morrison and I-Open
Our Approach


• Create regional networks that support entrepreneurship
  at all levels

• Develop stronger connections among support
  organizations

• Increase resources for existing and emerging
  entrepreneurs
Entrepreneurship Strategies

Educating Future Entrepreneurs

  • Entrepreneurship Youth Institute
  • STEM-Focused Entrepreneurship Summer Camp (2007
    and 2008)

  • Classroom Business Enterprise
  • Develop Entrepreneurship Program at Regional Career
    Centers
Entrepreneurship Strategies


Supporting Emerging Entrepreneurs
  • Regional Business Plan Competition
  • Entrepreneurship Business Information Network
    (eBIN)

  • Entrepreneurship Support
Entrepreneurship Strategies



Building Support Organizations
  • Regional Angel Investor Network

  • Wealth Transfer/Community Development
    Venture Capital Fund
Entrepreneurship Strategies


Encouraging Communities to Be “Entrepreneur-
Friendly”
  • Energizing Entrepreneurship

  • Entrepreneurship & Innovation Compact
Entrepreneurship Strategies


Equipping existing businesses to act
Entrepreneurially
  ✓ Eureka Winning Ways
Industry Cluster Approach

 Move Innovations into North Central Indiana
 Businesses
   • Identify Strongest Regional Clusters
   • Identify Relevant Innovations
   • Recruit Pilot Businesses
Industry Cluster Approach


 Use an Enterprise Wide approach:
   • Tech Transfer
   • Technical Assistance
   • Skill Development at all levels
Types of Innovations


• Innovations are technologies, processes, business
  models, operational procedures, systems change
• Often Bundles of Innovations rather than a
  single big idea
Cluster Innovations

Advanced Manufacturing
  • Healthcare Cost Control
  • Energy Efficiency
Advanced Materials
  • Nano-structured Coatings
Agribusiness, Food Processing
  • Supply Chain Innovations
Clusters – Additional Initiatives



•   Green Collar Workforce Certification

•   Eureka Winning Ways
Provides capital
                                                       and business                                   Venture
                                                       development                                 investor and
        Start-up firms                                    expertise                                 entrepreneur
           Stage 1                                                                                   networks




                        Provides research, ideas,                             Adds new firms
                           entrepreneurship                               to technology clusters
                        support and smart people                              from new starts
                                                                               and spin-outs

                                                                                                     Creates wealth
 Supports                                                                                              to expand
  critical                             Colleges and                                                   investment
  mass of                              universities
smart people
                                                                          Provides
                                                                          R&D partners




                          Supports critical          Provides training,
                          mass of smart people       technology support
                                                     to clusters



       Skilled regional                                                                    Growth companies
         talent pool                                                                         Stages 2, 3, 4
                                                                                              and clusters
                                                   Supports critical
                                                 mass of smart people
Source: Ed Morrison and I-Open
Part 3: Building The Capacity to Collaborate


         Brainpower                                Innovation
         21 Century Talent                   Entrepreneurship
                                                    Networks




                                 Civic
                             Collaboration




           Quality,
         Connected                                  Branding
            Places                                Experiences
Part 3: Building The Capacity to Collaborate


         Brainpower                                Innovation
         21 Century Talent                   Entrepreneurship
                                                    Networks




                                 Civic
                             Collaboration




           Quality,
         Connected                                  Branding
            Places                                Experiences
The Realities We Face
The Realities We Face

➡   Command and Control
    will not work

➡   No one can tell anyone
    else what to do

➡   We are stuck in old
    thinking...To transform,
    we will need new
    thinking...
Workforce development takes place in
a civic space outside the four walls of
         any one organization
Workforce development takes place
      in a complex system
              Here's what economic and
  workforce development in Charleston, SC looks like


        Benchmark                         Environmental
       Collaborative                         Groups
                          Marine
                         Sciences                                  Business
                                                                   Investors

               MUSC                         COG
                                                                                 Chamber


                               Think                                Chamber
                                Tec        World                                 $
             Defense                       Trade
            Industries                     Center                                                             County
                                                                Chamber
                                                                                      Alliance
         State                                                                       Partnership
       Legislators        Digital                                                                  $
                                            Port                                                                    County
                         Corridor
                                                                                                       $
       Low Country
        Graduate                                                                       Alliance        $        County
         Center
                          Workforce
                         Investment
                            Board          Tourism/
                                             CVB

         Higher Ed                                                   County                                County
        consortium             Low                                    ED                                    ED
                              Country
                               Mfg.
                                            Education
                                            Foundation                                 County
              Charleston
                                                                                        ED
                                                                  Other
                                  Mt.
                                                          Local and Chamber ED
                               Pleasant
             N.                                                  Activities
                                              Base
         Charleston                          Closure
Workforce development takes place
      in a complex system
              Here's what economic and
  workforce development in Charleston, SC looks like


        Benchmark
       Collaborative
                                          Environmental
                                             Groups
                                                                     Workforce is here
                          Marine
                         Sciences                                  Business
                                                                   Investors

               MUSC                         COG
                                                                                 Chamber


                               Think                                Chamber
                                Tec        World                                 $
             Defense                       Trade
            Industries                     Center                                                             County
                                                                Chamber
                                                                                      Alliance
         State                                                                       Partnership
       Legislators        Digital                                                                  $
                                            Port                                                                    County
                         Corridor
                                                                                                       $
       Low Country
        Graduate                                                                       Alliance        $        County
         Center
                          Workforce
                         Investment
                            Board          Tourism/
                                             CVB

         Higher Ed                                                   County                                County
        consortium             Low                                    ED                                    ED
                              Country
                               Mfg.
                                            Education
                                            Foundation                                 County
              Charleston
                                                                                        ED
                                                                  Other
                                  Mt.
                                                          Local and Chamber ED
                               Pleasant
             N.                                                  Activities
                                              Base
         Charleston                          Closure
When there is no alignment, people
         get confused
A “top-down” leadership group trying to
    impose a strategy doesn’t work
The answer comes in alignment through
     “link and leverage” strategies
We need to start thinking in terms of networks

                        Knowledge Person;
                              Hub


                                    Boundary Spanner



         Information
            Broker




     Knowledge
      Person




                                                   Knowledge Person;
                                                    Hub; Influencer


                       Peripheral
                        Person
The key to strategy is guiding the conversations

    People move in the direction of their conversations...
        Strategic doing guides these conversations


                                                     Positive
  Prosperity                                      conversations
    Index




                                                    Negative
                                                  conversations



                                          Years
                         Today
   Source: Ed Morrison
Open Source Economic Development
  requires a new approach to leadership


Traditional Leadership   Network Leadership

          Centralized    Distributed, Shared

        Single Leader    Many Leaders

Command and control      Link and leverage
                         Lead from the front and
  Lead from the front
                         the rear (it depends)
And a new set of leadership roles

Network Leader Role      Responsibilities

         Conveynor       Creates neutral space

         Connector       Links people and assets

  Civic entrepreneur     Sees new opportunity

      Guide, Mentor      Maps a complex process

           Strategist    Reveals larger patterns
Civic Deliberation
       High




       Low

              Low                          High

                    Leadership Direction
Civic Deliberation
       High




                    Apathy
       Low

              Low                          High

                    Leadership Direction
Civic Deliberation
       High


                Process
                Paralysis




                    Apathy
       Low

              Low                          High

                    Leadership Direction
Civic Deliberation
       High


                Process
                Paralysis




                                     Back Room
                    Apathy
                                       Politics
       Low

              Low                          High

                    Leadership Direction
Civic Deliberation
       High

                                    Open Source
                Process
                                     Economic
                Paralysis
                                    Development




                                     Back Room
                    Apathy
                                       Politics
       Low

              Low                          High

                    Leadership Direction
Well....How do we get there?

  ‣ Step 1: Create a neutral civic space
  ‣ Step 2: Establish new habits of “thinking
     together”

  ‣ Step 3: Move from “thinking together” to
     “acting together”
Step 1: Create a neutral civic space



✓   Form a core team to launch civic
    conversations about brainpower

✓   Find a physically neutral space

✓   Establish clear rules of civility
Getting started...Civic Forums help you...
‣ Identify networks and map assets
‣ Build civic habits of “thinking together”
         Civic forums provide a good way to start
                     strategic doing




Source: Nead Brand Partners
Step 1: Create a neutral civic space



✓   Form a core team with someone with
    “convening power”

    ➡   College and university presidents

    ➡   Community foundations

    ➡   Health system executives
Step 1: Create a neutral civic space



✓   Find a physically neutral space

    ➡   Colleges and universities

    ➡   Libraries

    ➡   Community centers
Step 1: Create a neutral civic space



✓   Establish clear rules of civility

    ➡   Open boundaries

    ➡   Treat each other with mutual respect

    ➡   Transparency, sharing
Step 2: Establish new habits of
             thinking together

✓   Map your networks and explore new
    connections

✓   Guide the conversations about
    opportunities

✓   Leverage the Internet: Web 2.0
Mapping
assets helps
 people see
connections
Mapping social networks
helps people think horizontally
Mapping networks can guide our behavior
         across old boundaries

            Civic forums help us cross the
        quot;invisible fencesquot; (that no longer work)
Leveraging the Internet keeps people
connected...opens the door to others




      innovatingnetworks.net
Step 3: Move to “acting together”



✓   Establish core team with clear roles and
    responsibilities

✓   Develop a network of partners

✓   Build habits of strategic doing
Draw your own circles of engagement
Guide conversations to “next steps”
Replace strategic planning with “Strategic Doing”

                  We need new habits of thinking
                    together...Strategic doing




       Our grandfather's economy   Our grandchildren's economy
Strategic Doing is like paddling
       a kayak in the ocean

  Strategic doing is an open process with
leadership direction that dynamically aligns
Strategic Doing focuses on answering four
                 questions:


1. What could we do together?
2. What should we do together?
3. What will we do together?
4. How will we learn together?
Strategic Doing: People move in the direction of
              their conversations
                           Develop ideas about
                             what we can do
                                together
                               Explore


             Evaluations                          Insights


   Execute and                                              Choose
    measure Execute                                   Focus what to
     results                                                  do


             Action Plans                         Initiatives


                                  Align
                           Identify and align
                             resources to
                           specific initiatives
Strategic Doing: People move in the direction of
              their conversations
                           Develop ideas about
                             what we can do
                                together
                               Explore


             Evaluations                          Insights


   Execute and                                              Choose
    measure Execute                                   Focus what to
     results                                                  do


             Action Plans                         Initiatives


                                  Align
                           Identify and align
                             resources to
                           specific initiatives
Strategic Doing: People move in the direction of
              their conversations
                           Develop ideas about
                             what we can do
                                together
                               Explore


             Evaluations                          Insights


   Execute and                                              Choose
    measure Execute                                   Focus what to
     results                                                  do


             Action Plans                         Initiatives


                                  Align
                           Identify and align
                             resources to
                           specific initiatives
Strategic Doing: People move in the direction of
              their conversations
                           Develop ideas about
                             what we can do
                                together
                               Explore


             Evaluations                          Insights


   Execute and                                              Choose
    measure Execute                                   Focus what to
     results                                                  do


             Action Plans                         Initiatives


                                  Align
                           Identify and align
                             resources to
                           specific initiatives
Strategic Doing: People move in the direction of
              their conversations
                           Develop ideas about
                             what we can do
                                together
                               Explore


             Evaluations                          Insights


   Execute and                                              Choose
    measure Execute                                   Focus what to
     results                                                  do


             Action Plans                         Initiatives


                                  Align
                           Identify and align
                             resources to
                           specific initiatives
We move around the cycle with a Strategic Doing
         Pack of workshop exercises
                         Develop ideas about
                           what we can do
                              together
                             Explore


           Evaluations                          Insights


 Execute and                                              Choose
  measure Execute                                   Focus what to
   results                                                  do


           Action Plans                         Initiatives


                                Align
                         Identify and align
                           resources to
                         specific initiatives
                                        76
We move around the cycle with a Strategic Doing
         Pack of workshop exercises
                         Develop ideas about
Exercise 4                 what we can do                  Exercise 1
                              together
                             Explore


           Evaluations                          Insights


 Execute and                                              Choose
  measure Execute                                   Focus what to
   results                                                  do


             Action Plans                       Initiatives


                                Align
                         Identify and align
                           resources to
Exercise 3               specific initiatives              Exercise 2
                                        76
Strategic Doing is not an event...
                  it’s a disciplined process

                      Regions are moving toward civic processes
                            that focus on Strategic Doing




Strategic                           Strategic   Strategic         Strategic
 Doing                               Doing       Doing             Doing
 Forum                               Forum       Forum             Forum




                              working groups




                 30-90 days




Source: Ed Morrison
Civic Network Strategies


Conduct Quarterly WIRED Forums around the region
  ‣ Note: Our Clean Energy Forum and our regional
    leadership initiative emerged from these regional forums

Engage Civic Leaders on a Regional Innovation Mission
  ✓Example: National Renewable Energy Lab visits
Civic Network Strategies


Develop a Structure for an On-Going Regional Civic
Network

  ✓ Civic Entrepreneur Leadership Institute
    (developed by IUK)

  ✓ Use new social network analysis tools
Cetys Workshop
           November 4, 2008




    Cetys Open
Strategic Doing Pack
              Ed Morrison
 Purdue Center for Regional Development
The Strategic Doing cycle
                        Develop ideas about
                          what we can do
                             together
                            Explore


          Evaluations                          Insights


Execute and                                              Choose
 measure Execute                                   Focus what to
  results                                                  do


          Action Plans                         Initiatives


                               Align
                        Identify and align
                          resources to
                        specific initiatives
                                       81
The Strategic Doing cycle
                        Develop ideas about            Exercise 1
                          what we can do
                             together
                            Explore
                                                              Exercise 2
          Evaluations                          Insights


Execute and                                              Choose
 measure Execute                                   Focus what to
  results                                                  do


          Action Plans                         Initiatives


                               Align
Exercise 4              Identify and align                   Exercise 3
                          resources to
                        specific initiatives
                                       81
Workshop Exercise 1:
Map Assets: Explore
                    Strategic Training Assets
       Describe assets that you have to meet the training needs of
              employees and employers in the short term

1


2



3



4



5



                                   82
Workshop Exercise 2:
      Explore
                                                    Strategic Collaborations
         Strategic Outcome
                                               Describe at least three strategic partners
 for us as an “innovation network”
                                                that can collaborate to accomplish this
   Describe the outcome in three years
                                                               outcome
With our help, we envision we will ....    1


                                           2



                                           3



                                           4



                                           5



                                          83
Strategic Outcomes   Strategic Outcomes describe a desired state in the
                     future. Descriptions of the desired state should
                     include the idea of stretch, measurable goals. What
                     will REN look like, feel like in 3 years? What will
                     people be doing? How will people be connecting?
                     How will REN help transform Indiana?




                     “A learning community” is not as good a strategic
                     outcome as “community that accelerates innovation
                     in rural communities across regions.”

    Strategic        Strategic Collaboration describes the type of
  Collaborations     partnerships we need to achieve our Strategic
                     Outcomes. More specific descriptions will provide
                     clarity to “who should be at the table”.




                                  84
The Strategic Doing cycle
                        Develop ideas about
                          what we can do                  Exercise 1
                             together
                            Explore


          Evaluations                          Insights


Execute and                                              Choose
 measure Execute                                   Focus what to
  results                                                  do


          Action Plans                         Initiatives


Exercise 3                     Align
                        Identify and align
                          resources to
                                                          Exercise 2
                        specific initiatives
                                       85
Workshop Exercise 2:
      Focus
                                                          REN SMART Goals
       Strategic Initiatives for REN             How should we measure our progress? How
                                                    will we know we will be successful?

   To achieve our strategic outcomes, we will    1
   (do what?)...

                                                 2



                                                 3



                                                 4



                                                 5



                                                86
Strategic Activities and   Strategic Outcomes are just words until we
      Initiatives          describe what we will actually do to achieve our
                           outcomes. Strategic activities and initiatives (or
                           projects) describe what we will do together.

                           We still need to be more specific though. We need
                           to mark the path forward with some SMART goals
                           -- or road markers.


    SMART Goals            SMART Goals are simple, measurable, aggressive,
                           relevant and time sensitive. They are milestones to
                           mark our path.

                           So a SMART Goal might be: By 2010, we will expand
                           our on-line professional support to XXX members.

                           In this exercise, focus on what we need to
                           measure to keep us focused on our path
                           ahead.




                                        87
The Strategic Doing cycle
                        Develop ideas about
                          what we can do                  Exercise 1
                             together
                            Explore


          Evaluations                          Insights


Execute and                                              Choose
 measure Execute                                   Focus what to
  results                                                  do


          Action Plans                         Initiatives


Exercise 3                     Align
                        Identify and align
                          resources to
                                                          Exercise 2
                        specific initiatives
                                       88
Workshop Exercise 3:
      Align

   Our Strategic Outcome:


   Time frame               What   Who

     In the next 6
        months

     In the next 3
        months


     In the next 30
          days



      Next week



                              89
Thank you!

            To learn more:


Purdue Center for Regional Development
        http://pcrd.purdue.edu

                I-Open
           http://i-open.org

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Cetys Mexico 2

  • 1. New Maps for a Flat World: New Roles for Higher Education in Regional Economic Development November 3-4, 2008 Ed Morrison Purdue Center for Regional Development Institute for Open Economic Networks (I-Open)
  • 2. Economic Development in 60 seconds Economic Development in an Nutshell Good Money: Increase the volume of 1 income into the region with competitive traded businesses Rest of the Neutral Money: Increase the velocity World 2 of money circulating in the region with local businesses to create more jobs 1 3 Bad Money: Reduce income leaks Sales by reducing outside purchases, workers who move out, and students who drop out Traded Another Businesses region 2 Purchases and paychecks Brain Drain and Purchases Local Businesses 3 Your eco Drop Outs nomy Dependency Source: Ed Morrison, David Morganthaler
  • 3. Economic Development in 60 seconds Economic Development in an Nutshell Good Money: Increase the volume of 1 income into the region with competitive traded businesses Rest of the Neutral Money: Increase the velocity World 2 of money circulating in the region with local businesses to create more jobs 1 3 Bad Money: Reduce income leaks Sales by reducing outside purchases, workers who move out, and students who drop out Traded Another Businesses region 2 Purchases and paychecks Brain Drain and Purchases Local Businesses 3 Your eco Drop Outs nomy Dependency Source: Ed Morrison, David Morganthaler
  • 4. Economic Development in 60 seconds Economic Development in an Nutshell Good Money: Increase the volume of 1 income into the region with competitive traded businesses Rest of the Neutral Money: Increase the velocity World 2 of money circulating in the region with local businesses to create more jobs 1 3 Bad Money: Reduce income leaks Sales by reducing outside purchases, workers who move out, and students who drop out Traded Another Businesses region 2 Purchases and paychecks Brain Drain and Purchases Local Businesses 3 Your eco Drop Outs nomy Dependency Source: Ed Morrison, David Morganthaler
  • 5. Economic Development in 60 seconds Economic Development in an Nutshell Good Money: Increase the volume of 1 income into the region with competitive traded businesses Rest of the Neutral Money: Increase the velocity World 2 of money circulating in the region with local businesses to create more jobs 1 3 Bad Money: Reduce income leaks Sales by reducing outside purchases, workers who move out, and students who drop out Traded Another Businesses region 2 Purchases and paychecks Brain Drain and Purchases Local Businesses 3 Your eco Drop Outs nomy Dependency Source: Ed Morrison, David Morganthaler
  • 6.
  • 7. Every few hundred years in Western history, there occurs a sharp transformation. Peter Drucker (1986)
  • 8. Strap on your goggles... Our story begins with the emergence of our Grandfather’s economy
  • 13. A downward cycle of economic development accelerates with a deteriorating civic environment Business base Deteriorating Civic gets weaker Entrepreneurial Environment activity declines Businesses shrink or leave, start-ups do Higher taxes not arise Well-paid jobs decline Tax base erodes Skilled labor supply shrinks Skilled people move out Civic amenities and infrastructure deteriorate Brain drain as Quality of life young people deteriorates drop out and move out Place develops a bad reputation Source: Ed Morrison
  • 14. A prosperous cycle of economic development accelerates with civic collaboration Build innovation Collaborative and entrepreneur Civic Environment networks Entrepreneurial activity increases New firms emerge, established firms grow Well-paid jobs increase Lower taxes Tax base grows Skilled labor supply grows Skilled people move in Civic amenities and infrastructure improves Quality of life Build brainpower improves with 21st century work skills Build a quality, connected place Source: Ed Morrison
  • 15. Our Grandfather’s economy created enormous wealth through innovation Video available at: http://www.open-video.org/details.php?videoid=4655
  • 16. Our Grandchildren’s economy is emerging around networks Video available at: http://www.youtube.com/watch?v=_MeJ0dHIEfA
  • 17. The S-Curve caught up to our Grandfather’s economy ‣ Global markets integrated ‣ Costs collapsed ‣ The Internet exploded
  • 18. What happened in my home town The lesson: Markets don’t lie
  • 19. Our Grandchildren’s economy is emerging with wealth created by networks
  • 20. Our Challenge: Finding the pathways to our Grandchildren’s economy Source: Ed Morrison
  • 21. The networks leading to our Grandchildren’s economy are on this base map Brainpower Innovation 21 Century Talent Entrepreneurship Networks Civic Collaboration Quality, Connected Branding Places Experiences
  • 22. The networks leading to our Grandchildren’s economy are on this base map 1. Brainpower networks Brainpower 21 Century Talent Innovation Entrepreneurship Networks 2. Innovation and entrepreneurship networks Civic Collaboration 3. Quality place networks 4. Branding networks Quality, Connected Branding 5. Collaboration networks Places Experiences
  • 23. Open Source Economic Development Our economy is undergoing fundamental shifts. The integration of global markets, coupled with the explosion of the Internet in the late 1990's, has created a quot;perfect stormquot; of deep economic change. To thrive in this environment, regional economies need balanced strategies that encourage new conversations, networks, and investments in the following areas: Strengthening Brainpower.-- In today's global economy, brainpower provides the only basis for sustainable competitive advantage. This fact presents us with some clear imperatives. Advances in brain science tell us that, in a knowledge economy, workforce development begins with a pregnant mother. Every child needs pre-school education and should be able to read and comprehend well by the third grade. Dropping out of high school creates a lifetime economic disability. Connecting innovation and entrepreneurship Innovative Businesses networks.-- These networks convert brainpower into wealth through new products, new services, new markets. Innovation provides the process and entrepreneurship provides the skills to translate ideas Brainpower Innovation into prosperity. 21 Century Talent Entrepreneurship Networks Building quality, connected places.-- Smart people can live anywhere. They will choose to live in regions Dynamic Clusters that respect sound principles of physical development. Creative People Civic Equally important, quality places have thick Collaboration connections to other people, other markets. Promoting an effective brand.-- Prosperous regions have positive stories to tell. These stories create a Quality, Connected Branding unique experience, a special identity, a common Places Stories understanding of core strengths, a shared view of future opportunities. Strengthening civic habits of purposeful Hot Spots dialogue.-- In a globally connected economy, no one can go it alone. Prosperous regions will develop civic habits of thinking and acting together. Building collaboration and trust carries real competitive Ed Morrison developed Open Source Economic Development. It is advantages: the regions that collaborate will spot freely available under a Creative Commons license. To view a copy of this license, visit http://creativecommons.org/licenses/by/3.0/ opportunities and move more quickly than regions that do not.
  • 24. The “theory of change” behind Open Source Economic Development focuses on aligning networks The challenge is to build and support productive, focused networks around strategic issues Collaboration Innovation Productivity Prosperity Brainpower Innovation networks Quality, connected places Effective branding Collaborative leadership Accelerating cycle Source: Ed Morrison, based on Council of Competitiveness
  • 25. Open Source Economic Development leverages the power of networks
  • 26. Open Source Economic Development leverages the power of networks What’s the value of one cell phone? What’s the value of ten?
  • 27. The “theory of change” behind Open Source Economic Development focuses on aligning networks The challenge is to build and support productive, focused networks around strategic issues Collaboration Innovation Productivity Prosperity Brainpower Innovation networks Quality, connected places Effective branding Collaborative leadership Accelerating cycle Source: Ed Morrison, based on Council of Competitiveness
  • 28. Open Source Economic Development leverages the power of networks
  • 29. Open Source Economic Development leverages the power of networks What’s the value of one cell phone? What’s the value of ten?
  • 30. Part 1: Finding the New Pathways: Workforce Leadership in the Age of Networks Brainpower Innovation 21 Century Talent Entrepreneurship Networks Civic Collaboration Quality, Connected Branding Places Experiences
  • 31. Part 1: Finding the New Pathways: Workforce Leadership in the Age of Networks Brainpower Innovation 21 Century Talent Entrepreneurship Networks Civic Collaboration Quality, Connected Branding Places Experiences
  • 32. Here’s a simple definition of Brainpower
  • 33. Here’s a simple definition of Brainpower Workforce development coordinates the development and delivery of brainpower to competitive companies
  • 34. Our Starting Point: Our Grandfather’s pathways are too rigid, too simple or wrong K through One 12 Career K through 4 Years of One 12 College Career
  • 35. Our Starting Point: Our Grandfather’s pathways are too rigid, too simple or wrong K through One 12 Career K through 4 Years of One 12 College Career
  • 36. Here’s a new Brainpower base map Certificates Pre- K through 2 years Careers K 12 4 years $10.00 per hour Entry level Dependency Cycle Working poor
  • 37. Old, rigid thinking produces too many people below the line. Certificates Pre- K through 2 years Careers K 12 4 years $10.00 per hour Entry level Dependency Cycle Working poor
  • 38. Old, rigid thinking produces too many people below the line. Certificates Pre- K through 2 years Careers K 12 4 years $10.00 per hour Entry level Dependency Cycle Working poor
  • 39. Remember our starting point: Overcoming some potent myths from our Grandfather’s economy The Smart Ones The Not So Smart Ones
  • 40. The world is far more complex...
  • 41. We need innovations to expand flexibility and options Pre School Primary/Elementary/Middle School High School College/University Community Tech Prep Work College Ages K-2 3-5 6-8 0-4 College Prep 4 Year College/University Reading by the end of Career Pathways Grade 2 Science and Math Education Character Education Entrepreneurship Education Drop out prevention Continuous teacher development
  • 42. Open Source Economic Development develops networks with tight cores and open boundaries Forum
  • 43. Open Source Economic Development develops networks with tight cores and open boundaries Forum
  • 44. Open Source Economic Development develops networks with tight cores and open boundaries Forum
  • 45. Open Source Economic Development develops networks with tight cores and open boundaries Forum
  • 46. Part 2: Building Entreprenuership and Innovation Networks Brainpower Innovation 21 Century Talent Entrepreneurship Networks Civic Collaboration Quality, Connected Branding Places Experiences
  • 47. Part 2: Building Entreprenuership and Innovation Networks Brainpower Innovation 21 Century Talent Entrepreneurship Networks Civic Collaboration Quality, Connected Branding Places Experiences
  • 48. Open innovation networks move us to the Second Curve Prosperity Time Anchor Stage 1 Stage 2 Stage 3 Stage 4 Clusters typically Supporting networks Networks continue Cluster continues to start from a begin to form with to form evolve with split-offs seed investment public and private by attracting and outside in a shared support firms and brainpower investment platform 5 to 20 years
  • 49. A strategy map for colleges and universities Provides capital and business Venture development investor and Start-up firms expertise entrepreneur Stage 1 networks Provides research, ideas, Adds new firms entrepreneurship to technology clusters support and smart people from new starts and spin-outs Creates wealth Supports to expand critical Colleges and investment mass of universities smart people Provides R&D partners Supports critical Provides training, mass of smart people technology support to clusters Skilled regional Growth companies talent pool Stages 2, 3, 4 and clusters Supports critical mass of smart people Source: Ed Morrison and I-Open
  • 50.
  • 51. Our Approach • Create regional networks that support entrepreneurship at all levels • Develop stronger connections among support organizations • Increase resources for existing and emerging entrepreneurs
  • 52. Entrepreneurship Strategies Educating Future Entrepreneurs • Entrepreneurship Youth Institute • STEM-Focused Entrepreneurship Summer Camp (2007 and 2008) • Classroom Business Enterprise • Develop Entrepreneurship Program at Regional Career Centers
  • 53. Entrepreneurship Strategies Supporting Emerging Entrepreneurs • Regional Business Plan Competition • Entrepreneurship Business Information Network (eBIN) • Entrepreneurship Support
  • 54. Entrepreneurship Strategies Building Support Organizations • Regional Angel Investor Network • Wealth Transfer/Community Development Venture Capital Fund
  • 55. Entrepreneurship Strategies Encouraging Communities to Be “Entrepreneur- Friendly” • Energizing Entrepreneurship • Entrepreneurship & Innovation Compact
  • 56. Entrepreneurship Strategies Equipping existing businesses to act Entrepreneurially ✓ Eureka Winning Ways
  • 57. Industry Cluster Approach Move Innovations into North Central Indiana Businesses • Identify Strongest Regional Clusters • Identify Relevant Innovations • Recruit Pilot Businesses
  • 58. Industry Cluster Approach Use an Enterprise Wide approach: • Tech Transfer • Technical Assistance • Skill Development at all levels
  • 59. Types of Innovations • Innovations are technologies, processes, business models, operational procedures, systems change • Often Bundles of Innovations rather than a single big idea
  • 60. Cluster Innovations Advanced Manufacturing • Healthcare Cost Control • Energy Efficiency Advanced Materials • Nano-structured Coatings Agribusiness, Food Processing • Supply Chain Innovations
  • 61. Clusters – Additional Initiatives • Green Collar Workforce Certification • Eureka Winning Ways
  • 62. Provides capital and business Venture development investor and Start-up firms expertise entrepreneur Stage 1 networks Provides research, ideas, Adds new firms entrepreneurship to technology clusters support and smart people from new starts and spin-outs Creates wealth Supports to expand critical Colleges and investment mass of universities smart people Provides R&D partners Supports critical Provides training, mass of smart people technology support to clusters Skilled regional Growth companies talent pool Stages 2, 3, 4 and clusters Supports critical mass of smart people Source: Ed Morrison and I-Open
  • 63. Part 3: Building The Capacity to Collaborate Brainpower Innovation 21 Century Talent Entrepreneurship Networks Civic Collaboration Quality, Connected Branding Places Experiences
  • 64. Part 3: Building The Capacity to Collaborate Brainpower Innovation 21 Century Talent Entrepreneurship Networks Civic Collaboration Quality, Connected Branding Places Experiences
  • 66. The Realities We Face ➡ Command and Control will not work ➡ No one can tell anyone else what to do ➡ We are stuck in old thinking...To transform, we will need new thinking...
  • 67. Workforce development takes place in a civic space outside the four walls of any one organization
  • 68. Workforce development takes place in a complex system Here's what economic and workforce development in Charleston, SC looks like Benchmark Environmental Collaborative Groups Marine Sciences Business Investors MUSC COG Chamber Think Chamber Tec World $ Defense Trade Industries Center County Chamber Alliance State Partnership Legislators Digital $ Port County Corridor $ Low Country Graduate Alliance $ County Center Workforce Investment Board Tourism/ CVB Higher Ed County County consortium Low ED ED Country Mfg. Education Foundation County Charleston ED Other Mt. Local and Chamber ED Pleasant N. Activities Base Charleston Closure
  • 69. Workforce development takes place in a complex system Here's what economic and workforce development in Charleston, SC looks like Benchmark Collaborative Environmental Groups Workforce is here Marine Sciences Business Investors MUSC COG Chamber Think Chamber Tec World $ Defense Trade Industries Center County Chamber Alliance State Partnership Legislators Digital $ Port County Corridor $ Low Country Graduate Alliance $ County Center Workforce Investment Board Tourism/ CVB Higher Ed County County consortium Low ED ED Country Mfg. Education Foundation County Charleston ED Other Mt. Local and Chamber ED Pleasant N. Activities Base Charleston Closure
  • 70. When there is no alignment, people get confused
  • 71. A “top-down” leadership group trying to impose a strategy doesn’t work
  • 72. The answer comes in alignment through “link and leverage” strategies
  • 73. We need to start thinking in terms of networks Knowledge Person; Hub Boundary Spanner Information Broker Knowledge Person Knowledge Person; Hub; Influencer Peripheral Person
  • 74. The key to strategy is guiding the conversations People move in the direction of their conversations... Strategic doing guides these conversations Positive Prosperity conversations Index Negative conversations Years Today Source: Ed Morrison
  • 75. Open Source Economic Development requires a new approach to leadership Traditional Leadership Network Leadership Centralized Distributed, Shared Single Leader Many Leaders Command and control Link and leverage Lead from the front and Lead from the front the rear (it depends)
  • 76. And a new set of leadership roles Network Leader Role Responsibilities Conveynor Creates neutral space Connector Links people and assets Civic entrepreneur Sees new opportunity Guide, Mentor Maps a complex process Strategist Reveals larger patterns
  • 77. Civic Deliberation High Low Low High Leadership Direction
  • 78. Civic Deliberation High Apathy Low Low High Leadership Direction
  • 79. Civic Deliberation High Process Paralysis Apathy Low Low High Leadership Direction
  • 80. Civic Deliberation High Process Paralysis Back Room Apathy Politics Low Low High Leadership Direction
  • 81. Civic Deliberation High Open Source Process Economic Paralysis Development Back Room Apathy Politics Low Low High Leadership Direction
  • 82. Well....How do we get there? ‣ Step 1: Create a neutral civic space ‣ Step 2: Establish new habits of “thinking together” ‣ Step 3: Move from “thinking together” to “acting together”
  • 83. Step 1: Create a neutral civic space ✓ Form a core team to launch civic conversations about brainpower ✓ Find a physically neutral space ✓ Establish clear rules of civility
  • 84. Getting started...Civic Forums help you... ‣ Identify networks and map assets ‣ Build civic habits of “thinking together” Civic forums provide a good way to start strategic doing Source: Nead Brand Partners
  • 85. Step 1: Create a neutral civic space ✓ Form a core team with someone with “convening power” ➡ College and university presidents ➡ Community foundations ➡ Health system executives
  • 86. Step 1: Create a neutral civic space ✓ Find a physically neutral space ➡ Colleges and universities ➡ Libraries ➡ Community centers
  • 87. Step 1: Create a neutral civic space ✓ Establish clear rules of civility ➡ Open boundaries ➡ Treat each other with mutual respect ➡ Transparency, sharing
  • 88. Step 2: Establish new habits of thinking together ✓ Map your networks and explore new connections ✓ Guide the conversations about opportunities ✓ Leverage the Internet: Web 2.0
  • 89. Mapping assets helps people see connections
  • 90. Mapping social networks helps people think horizontally
  • 91. Mapping networks can guide our behavior across old boundaries Civic forums help us cross the quot;invisible fencesquot; (that no longer work)
  • 92. Leveraging the Internet keeps people connected...opens the door to others innovatingnetworks.net
  • 93. Step 3: Move to “acting together” ✓ Establish core team with clear roles and responsibilities ✓ Develop a network of partners ✓ Build habits of strategic doing
  • 94. Draw your own circles of engagement
  • 95. Guide conversations to “next steps”
  • 96. Replace strategic planning with “Strategic Doing” We need new habits of thinking together...Strategic doing Our grandfather's economy Our grandchildren's economy
  • 97. Strategic Doing is like paddling a kayak in the ocean Strategic doing is an open process with leadership direction that dynamically aligns
  • 98. Strategic Doing focuses on answering four questions: 1. What could we do together? 2. What should we do together? 3. What will we do together? 4. How will we learn together?
  • 99. Strategic Doing: People move in the direction of their conversations Develop ideas about what we can do together Explore Evaluations Insights Execute and Choose measure Execute Focus what to results do Action Plans Initiatives Align Identify and align resources to specific initiatives
  • 100. Strategic Doing: People move in the direction of their conversations Develop ideas about what we can do together Explore Evaluations Insights Execute and Choose measure Execute Focus what to results do Action Plans Initiatives Align Identify and align resources to specific initiatives
  • 101. Strategic Doing: People move in the direction of their conversations Develop ideas about what we can do together Explore Evaluations Insights Execute and Choose measure Execute Focus what to results do Action Plans Initiatives Align Identify and align resources to specific initiatives
  • 102. Strategic Doing: People move in the direction of their conversations Develop ideas about what we can do together Explore Evaluations Insights Execute and Choose measure Execute Focus what to results do Action Plans Initiatives Align Identify and align resources to specific initiatives
  • 103. Strategic Doing: People move in the direction of their conversations Develop ideas about what we can do together Explore Evaluations Insights Execute and Choose measure Execute Focus what to results do Action Plans Initiatives Align Identify and align resources to specific initiatives
  • 104. We move around the cycle with a Strategic Doing Pack of workshop exercises Develop ideas about what we can do together Explore Evaluations Insights Execute and Choose measure Execute Focus what to results do Action Plans Initiatives Align Identify and align resources to specific initiatives 76
  • 105. We move around the cycle with a Strategic Doing Pack of workshop exercises Develop ideas about Exercise 4 what we can do Exercise 1 together Explore Evaluations Insights Execute and Choose measure Execute Focus what to results do Action Plans Initiatives Align Identify and align resources to Exercise 3 specific initiatives Exercise 2 76
  • 106. Strategic Doing is not an event... it’s a disciplined process Regions are moving toward civic processes that focus on Strategic Doing Strategic Strategic Strategic Strategic Doing Doing Doing Doing Forum Forum Forum Forum working groups 30-90 days Source: Ed Morrison
  • 107. Civic Network Strategies Conduct Quarterly WIRED Forums around the region ‣ Note: Our Clean Energy Forum and our regional leadership initiative emerged from these regional forums Engage Civic Leaders on a Regional Innovation Mission ✓Example: National Renewable Energy Lab visits
  • 108. Civic Network Strategies Develop a Structure for an On-Going Regional Civic Network ✓ Civic Entrepreneur Leadership Institute (developed by IUK) ✓ Use new social network analysis tools
  • 109. Cetys Workshop November 4, 2008 Cetys Open Strategic Doing Pack Ed Morrison Purdue Center for Regional Development
  • 110. The Strategic Doing cycle Develop ideas about what we can do together Explore Evaluations Insights Execute and Choose measure Execute Focus what to results do Action Plans Initiatives Align Identify and align resources to specific initiatives 81
  • 111. The Strategic Doing cycle Develop ideas about Exercise 1 what we can do together Explore Exercise 2 Evaluations Insights Execute and Choose measure Execute Focus what to results do Action Plans Initiatives Align Exercise 4 Identify and align Exercise 3 resources to specific initiatives 81
  • 112. Workshop Exercise 1: Map Assets: Explore Strategic Training Assets Describe assets that you have to meet the training needs of employees and employers in the short term 1 2 3 4 5 82
  • 113. Workshop Exercise 2: Explore Strategic Collaborations Strategic Outcome Describe at least three strategic partners for us as an “innovation network” that can collaborate to accomplish this Describe the outcome in three years outcome With our help, we envision we will .... 1 2 3 4 5 83
  • 114. Strategic Outcomes Strategic Outcomes describe a desired state in the future. Descriptions of the desired state should include the idea of stretch, measurable goals. What will REN look like, feel like in 3 years? What will people be doing? How will people be connecting? How will REN help transform Indiana? “A learning community” is not as good a strategic outcome as “community that accelerates innovation in rural communities across regions.” Strategic Strategic Collaboration describes the type of Collaborations partnerships we need to achieve our Strategic Outcomes. More specific descriptions will provide clarity to “who should be at the table”. 84
  • 115. The Strategic Doing cycle Develop ideas about what we can do Exercise 1 together Explore Evaluations Insights Execute and Choose measure Execute Focus what to results do Action Plans Initiatives Exercise 3 Align Identify and align resources to Exercise 2 specific initiatives 85
  • 116. Workshop Exercise 2: Focus REN SMART Goals Strategic Initiatives for REN How should we measure our progress? How will we know we will be successful? To achieve our strategic outcomes, we will 1 (do what?)... 2 3 4 5 86
  • 117. Strategic Activities and Strategic Outcomes are just words until we Initiatives describe what we will actually do to achieve our outcomes. Strategic activities and initiatives (or projects) describe what we will do together. We still need to be more specific though. We need to mark the path forward with some SMART goals -- or road markers. SMART Goals SMART Goals are simple, measurable, aggressive, relevant and time sensitive. They are milestones to mark our path. So a SMART Goal might be: By 2010, we will expand our on-line professional support to XXX members. In this exercise, focus on what we need to measure to keep us focused on our path ahead. 87
  • 118. The Strategic Doing cycle Develop ideas about what we can do Exercise 1 together Explore Evaluations Insights Execute and Choose measure Execute Focus what to results do Action Plans Initiatives Exercise 3 Align Identify and align resources to Exercise 2 specific initiatives 88
  • 119. Workshop Exercise 3: Align Our Strategic Outcome: Time frame What Who In the next 6 months In the next 3 months In the next 30 days Next week 89
  • 120. Thank you! To learn more: Purdue Center for Regional Development http://pcrd.purdue.edu I-Open http://i-open.org