Introduction to UX provides an overview of user experience design including what it encompasses and how the process works, the goal and principles of UX design, how to measure and improve UX, and the role of a UX agency. Presented by Ari Weissman, lead experience architect at EffectiveUI.
2. AGENDA
1. Intro
2. What is UX
3. A UX agency
4. The UX design process
5. What’s the point
6. Principles in practice
7. Measuring & improving
3. ABOUT ME
Ari Weissman
Lead Experience Architect @ EffectiveUI
• 10+ years global experience
• Responsible for all things UX, from research through
experience design
• Currently leading projects for TimeWarner Cable,
AMEX, and FreemanCo
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A UX technology
agency that creates
transformational
digital product
8. USER
The central premise of user
centered design is that the best
designed products and services
result from understanding the
needs of the people who will use
them.
—Design Council
9. “UX design is a commitment to building
products with the customer in mind”
-Marieke McCloskey
Director of Research at UserTesting
10. “UX design is the art and science of
generating positive emotions through product
interactions”
-Tomer Sharon
Senior UX Researcher at Google
11. “the design of anything independent of
medium or across [device] with human
experience as an explicit outcome and human
engagement as an explicit goal”
-Jesse James Garrett
Founder of Adaptive Path and a UXD
12. “It is so much more than just designing for a
screen. The user experience is impacted by
decisions made across an organization from
the boardroom to the way a developer codes
for performance.”
-Paul Boag
UX Consultant of Boagworks
45. LEARNABILITY
Ease for users to accomplish basic tasks the first time
they encounter the design.
Usability over time. Improvement of task performance
after repeated trials.
How many features do you have?
It’s the difference between a basic and advanced search
Are you targeting the right users?
Novices vs experts. Young vs. Old?
50. EFFICIENCY
Once users have learned the design, how quickly can they
perform tasks?
Depth of interactions and organizational structure
Simple structure for navigation and tasks. Easy in and easy out.
Appropriate and timely feedback and labelling
Direct users and show them their interactions are being accepted. Reduce hesitation
and confusion.
Appropriate affordance for the context
Known interaction templates.
53. MEMORABILITY
When users return to the design after a period of not
using it, how easily can they reestablish proficiency?
Do you remember the shortcuts?
- If the site is complex, will users remember core functionality over peripheral?
- Do users remember task pathways?
Recall vs recognition
- Don’t make me think.
- Structure for introducing new patterns as a site evolves
Pattern consistency
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56. ERROR MANAGEMENT
How many errors do users make, how severe are these
errors, and how easily can they recover from the errors?
Prevention is better than remediation
-Find and correct areas with errors
-Clear and descriptive error messages
Opportunities abound
- Turn empty sets and dead ends into opportunities to avoid errors
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61. SATISFACTION
How do you keep users coming back?
What is a meaningful experience for the users?
How can you find out?
62. SATISFACTION
How do you keep users coming back?
What is a meaningful experience for the users?
How can you find out?
Thoughts?
64. THE ONGOING UX PROCESS
• Design for Beta
• Track the metrics and changes over time
• Why do things change?
• Continue to research and test
• Have assumptions? Get the facts
• Use UX tools to identify opportunities, not
just pain