ppt for Why efarm

1. Venkata Subramanian , Founder & COO Srivalli Krishnan , Co-Founder & CEO An Agri Supply Chain Platform Linking farmers and consumers eFarm E nabling FA rmers to R each M arkets Challenges In Agri Entrepreneurship Presented To: ENTREPRENEURSHIP DEVELOPMENT IN AGRICULTURE – CHALLENGES AND OPPORTUNITIES 30th December, 2010: MSSRF Foundation, Taramani, Chennai

4. Currently Better known as …. Hi-Tech Sabjeewallahs ;-)

5. PROBLEM STATEMENT

9. Pain Areas | Customer Spectrum Huge domestic demand, Escalating prices & Unmet needs Organised retailers are crowded in this space Competition high Efarm targets entire B2B segment and currently untapped areas

10. Pain areas | Marketing -The missing link ? Other industries have differentiated production from marketing/sales Agriculture – Farmer handles both roles Brands have value !! Indian products though have wider varity and better taste have not established a stable brand The missing FIFTH ‘P’ of marketing in agri context - PERISHABILITY !! Reality Check No proper customer demand data India’s agribiz is ‘supply driven’ rather than ‘market driven’ P Perishability ????

11. Pain Areas | So many solutions , but why still a crisis ? Cold chain Modern retail & logistics Micro finance & Grants Increase yield ICT solutions Export market R & D Contract farming Reality Check Lots of great ideas and effort But Exist in silos Blind men and the elephant ?

14. Key Innovations  Interventions  1) Weighing machine = standardise agri business transactions ! Bundles, baskets , bags  Kilograms , Counts  2) Simple grading = right quality to right customer!! Mixed grades  S / M / L (Or) excellent / OK /bad  3) Simple technology = widest usage !!! PCs, Websites  Mobile phones , Voice, SMS 

16. Solution | The Big Picture – Connecting The Dots Farmers Cooperatives Collection centers Village ICT kiosks Phone booths Mobile operators Storage Warehouses Value added resellers Sorting , Grading , Processing, Packing Small Independent transporters Intra-city small tempos Kiranas Self Help Groups Hawkers Bulk buyers Exporters Logistics Fleet operators

19. eFarm | Operations Summary

20. Technology | Farmer side Cost of production / Fair Price analysis tools Supply side forecasting tools / Sourcing planner Rural call centres / Mobile sms for data updates

21. Technology | Customer side Order capture (Mobile / Customer portal) Requirements analysis and demand projection MIS & Dashboard Delivery Tracking POS systems for agri Agri CRM

22. Collection centres | Localised sourcing points, Planned aggregation Established Collection points close to villages Standardised Quality checks , Grading & Weighing process established Over 2500 farmers enrolled and active Mobile collection trucks for remote areas On the spot payment of fair price

23. Distribution centre | Close to urban customers , Localised distribution 2000 sq ft facility for handling 5 tonnes / day Verify arrivals, inventory Loading & packing as per customer specs Value addition by peeling/cutting Local distribution to customer site Composting of waste , conversion to manure Customer visits , feedback

25. The Ideal Agri-preneur Have the discipline of a soldier …. .. Ready to jump into fire … .. But still ‘enjoys’ doing the impossible !

26. Thank You Venky venky@matchboxsolutions.in 98847 61354 Valli [email_address] 11 loganathan colony Mylapore, Chennai 600004 Ph : 044-43577236 www.efarm.in Linkedin : AgriIndia Twitter :venky_efarm