E Lichtenfeld Portfolio of key projects
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A summary of some of the projects I'm most proud of in my 13 year career at The Weather Channel.
![When Weather Changed History – Jan ‘08 ,[object Object],[object Object],Multiplatform History Quiz Concept: Conceived the online and on air creative strategy. Resulted in record breaking audience delivery and page views.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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E Lichtenfeld Portfolio of key projects
- 1. Portfolio A sampling of key projects Eileen Lichtenfeld Senior Marketing Professional
- 4. Sample Project Plan 25 th Anniversary – May ‘07 Chosen by CEO to lead network’s 25th Anniversary team, including development of micro-site, on-air/online branding, internal communications and event. Rewarded with bonus.
- 6. WeatherREADY - 2007 Delivered $9MM in incremental revenue by leading the design, execution and sell in of a cross platform sponsorship initiative. On Air sponsor frame. Online Consumer sweeps Internal sell in sheet
- 7. “ We Own The Weather ” – May ‘06 Directed Award winning trade campaign Gold “Mark” Award from Cable Tele-communications Marketing Assoc.
- 11. Integrated Launch Direct Mail Traditional print Storm Stories (cont)
Hinweis der Redaktion
- Visual note: “ Chapter opener” design style (animated) applied here Visuals could be incorporated
- Visual note: “ Chapter opener” design style (animated) applied here Visuals could be incorporated Bullet points of most impressive numbers from WWCH launch: Progressive cume average for the week, P2+ over 21 million viewers watched the premiere episode, “Challenger.” Premiere night, 9p episode showed increases of 53% in HH from Q4 07 averages at 9p.
- Susan: We own the weather…. and this creative illustrates this!