It is a student presentation about Hong Kong Shopping festival and some more adjustment Hong Kong can work on.

1. SHOPPING FESTIVAL HTM 3139 Event & Tourism Management Angela Angelique Emily Jessie Julie Pinky

4. Overview Source: Hong Kong Tourism Board

9. Competitors “ Competition is fierce; each one is trying to outdo the others…” (Herald Tribune, 2005) Singapore: Art and Food Festival Thailand: Aggressive Marketing Malaysia: Street Carnival (Fire-eater) Dubai: International Theatre, Jazz Festival

14. Shopping Advantages A more specific discount tactic; a real professional and customized service… A map provided with red or blue colour sticker on registered shops i.e. Discount of 30% on cheap products (red sticker); 15% on branded products. FACESS: Featuring services provided by professionals for make-up and Image consultation

15. This package enables you to take care about your well-being; Relaxing your body and your mind… Getaway package TAI CHI PROGRAMME: In Tsim Tsa Shui Mr. Ng William is one of Hong Kong's best-known masters. FITNESS PROGRAMME: LIVE PURE Personal Yoga Lesson The Plateau Massage : Using a combination of Shiatsu, Thai and Swedish massage techniques. Healing Herbal Bath : This luxurious bath soothes aching muscles, tense nerves and softens the skin. Adopted “body care” also in Diet with The Fantasy Vegetarian Restaurant.

16. Hong Kong Treasures Package This package enables you to look into present and the past; Finding out unseen mystery… Peak Tram and Peak View Cantonese Opera Aberdeen Fish Village Tin Hau Temple Fusion Dinner in Hutong/ Peak Lookout

17. Hong Kong Fashion-Week Package Exclusively Available in Beginning week (coincide with Hong Kong Fashion Week) Entry to the different exhibitors halls in HKCEC VIP pass for one parade (first’s rank seats) Meeting with Fannie Lau (Local fashion designer)

19. Stakeholders Tourists Community Sponsors Industry Associations Media Corporate Sector Government Body Shopping Festival

22. Social Impact