Using Social Media Promotions to Gain Customers and Create Excitement!

1. Using Social Media Promotions to Gain
Customers and Create Excitement!

2. 1.
2.
3.
4.
5.
6.
What social promotions do
Organic vs. Paid
Organic promotional tactics
Minimal promotional spend for tactics
Advanced promotional spend for
tactics
Questions

3. 

Create excitement about your brand
Invoke activity and social sharing on
your channels

Fan and Follower increases

Data Captures for marketing tactics
(Fan-Acquisition)

4. What’s the difference between organic
vs. paid promotions?

Organic is:
◦ Zero cost
◦ Using existing channels/resources
◦ Free targeting tactics (geo)

Paid is:
◦
◦
◦
◦
Some to heavy costs
Social advertising
Cost for resources/tools
Advanced targeting tactics

5. Pros
 No media spend
 Easy to implement
 Simple prizes yield
even big results
Cons
 Smaller reach
 Little to no data
capture
 Not “sexy”
Tactics
Twitter
Chats!
Product
Giveaways!

7. Differing Formats:

Question &
Answer

Trivia

Hybrid

8. What you’ll need-Free Tools:
 Tweet Scheduler
What you’ll need to do (pre-chat):
• Decide on #hashtag to track and identify conversation
• Push multiple times to ensure posts are seen
• Post to multiple platforms
• Schedule tweets for chat-Try to schedule at minute intervals
• Before trivia giveaway begins, decide on ground rules

10. What you’ll need-Free Tools:
 Hootfeed
https://hootsuite.com/hootfeed
What you’ll need to do (during chat):
• Follow conversation via Hootfeed
• Respond/engage as needed in conversation
• If possible, have multiple devices open

11. What you’ll need-Free Tools:
 TwitterCounter
http://twittercounter.com/
What you’ll need to do (post chat):
• Identify winner (via points, first to tweet, etc)
• Measure, Measure, Measure
• Identify if follower-base increased from day
before http://www.wildfireapp.com/

12. What you’ll need-Free Tools (Pre-Launch):
 Posting Scheduler
 Landing page to house rules
What you’ll need to do (pre-launch):
• Decide on product, $600 or more? More steps
• How long will promotion run?
• How will winner be decided (Random, Likes, etc)
• Work through rules with legal
• Push multiple times to ensure posts are seen
• Post to multiple platforms
• Before trivia giveaway begins, decide on ground rules

13. What you’ll need to do (During launch):
• Monitor entries
• Pin to top of page
Win product!
• Continue to promote
– Drive from other channels

14. What you’ll need to do (Post-Launch):
• Decide winner
Win product!
• Promote winner
• Measure, Measure, Measure

15. Pros
 Increased Reach!
 Increase Fan base
 Multiple options, based
upon budget
 Can be “Sexy”
Tools/Tacti
cs
Cons
 Costs money
 Involves more resources
◦ Creative, imagery

Many options
• Templated Facebook social apps
• 2 Weeks FREE
• Pay per campaign- 1 month, $15 for up to 500
fans
• Downloadable signups spreadsheet from app
• Fan-gated/Like-gated

16. 
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


Increases reach of message by cutting
through clutter to “friends of friends”
Multiplies where users and targets can see
your promotions
Drive ads to specific landing pages or apps
Target by keyword, interest or business area
Advanced: Create custom audiences (FB) in
order to target specific email database
demographics

17. Facebook Marketing
 Boosted Posts


Twitter Marketing
Promoted Tweets
Set budget
Bonus:
Twitter
Analytics

18. Facebook Marketing


Facebook Ads
Right-Rail Ads
◦ Targeted keywords
◦ Targeted Demographics


Twitter Marketing
Promoted Accounts
Set budget

19. Advanced Facebook
Marketing



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Custom Audiences
Have an email database of
customers? Perfect!
FREE to build!
“Look-alike Audiences”
◦ Broaden your reach!
Advanced Twitter
Marketing



“Cards”
Lead Generation
FREE!!!!

20. Newly Released: LinkedIn Sponsored Updates


Promoting business initiatives to a higher reach
Targeting the audience

21. 
Organic
Promotions
◦ Easy to implement
◦ Low to zero cost
◦ Simple
promotions even
yield great stories
◦ Not as exciting,
but still engaging
◦ Little data capture

Paid Promotions
◦ Increased reach
◦ Targeting
availability
◦ Custom
experiences
◦ Expanded
customer data
capture for future
marketing
ventures

22. QUESTIONS??