This is the keynote presentation that was given at the danish PeopleXS user conference. Excerpts from other presentations were used. Special thanks to Matthijs Roumen from Tribewise.
13. advertising vs. word of mouth
traditional media social media
CNN Arto
New York Times facebook
Financial Times myspace.com
twitter
Linkedin
Image blogger / blogs
Google
peoplexs community
Delicious
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18. future of social web stages
era of social relationship
people connect and share
era of social functionality
networks becomes operating system
era of social colonization
every experience becomes social
Image
era of social context
personal and accurate content
era of social commerce
communities shape future product & services Import images at 72dpi,
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19.
20. future of social web 3.0 stages
Image
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21. more people, spending more time &
sharing more
an unprecedented opportunity
build your own professional brand
nd outstanding passive talent
build talent pipeline & relationships
build your employer brand
broadcast your jobs
22. future of âsocialâ peoplexs 3.0 stages
Image
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24. guiding principles
the âcloudâ = key
every individual is now an
âentrepeneurâ
every person will have an
online professional identity
your network = your success
25. your network = your success
build engage track
a with the &
network community analyze
38. fact
The number of young people that grew up
with Wikipedia, Arto, Hyves, Facebook,
LinkedIn and other Social Media are
entering the employment market within 2
years.
55. no strategy = putting money to waste
spend with a plan
not because everyone else is doing it!!!
52
56. checklist
1. What are we trying to accomplish?
2. Why social media
3. What kind of social media
4. Are we prepared to let go of control of our brand, at least a
little?
5. What will we do to encourage participation
6. Who will maintain our social media presence
7. Do we have resources to keep this up? Or is it only a short
campaign (mention it)?
8. How does engaging users via social media integrate into our
overall marketing/communication strategy?
9. How do we measure success?
10. What will we do less of, if we are spending on social media
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57. keep in mind
give up control
empower brand ambassadors
embrace co-creation
let your brand evolve
54
83. people are talking about youâŠ
monitor whatâs being
said
company buzz
Google alerts
Twitter search
donât manipulate it.... but
engage and participate in
the discussion!
72
108. Performance
Management
Succession
Planning
?
Learning
C-Board
Management
Skills & Competencies
Compensation
Management
current talent management model
109. new talent management model
C-Board
Results that are
Busines Related
Compensation
Competences
Performance
Management
Management
Management
Succession
Learning
Planning
Skills &
Top 5 Activities of Job pro les
Improve year over year
