4. Unique
Marketing
Technology
expertise
Our breadth and
depth of
expertise across
the Martech eco-
system provides
unique value to
clients.
Industry
Experience
Deep expertise in
professional
services,
Manufacturing,
Financial Services,
Insurance, CPG,
High-Tech.
Digital
Marketing
Experts
Deep expertise in
the digital.
Work for 45
Fortune 500
companies.
Philosophy
Push the envelope.
Nimble.
Inch wide and a
mile deep.
Serious about our
work, but we donât
take ourselves
seriously.
At a glance
9. Source: Watermark Consulting
Why Customer Experience Matters
âą 2X customer retention
- Aberdeen Group
âą 89% retention for
companies with strongest
omni-channel strategies
-Aberdeen Group
âą By 2020 customer
experience > price &
product
- Customers 2020 Report
10. Why Customer Experience matters
CX is Top priority of
organizations
89%
People stop doing business
with a company with a bad
customer experience
93%
Executives say it is a
top 3 priority
If you donât do
it right
20% Impact on revenue
11. 94% of customers have
discontinued communication
with a company because of
irrelevant messages (source: Blue
Research)
13. Today, 89% of marketers compete
primarily on the basis of customer
experience â discrete moments
that, together, strengthen or weaken
a customer's preference, loyalty and
advocacy.
(source:Gartner)
15. Business model is
driven by providing the
right recommendations
based on customer
behavior
Simplicity and
convenience disrupted a
whole industry
Breakthrough customer experience
16. Greatest impact achieved through
following 3 initiatives in 2015:
multichannel orchestration, self-
service and creating a single view of
the customer.
Invest in CX
19. âNow to be truly competitive
your company must become
customer obsessed, which
means you need to have
deep knowledge of and
engagement with your
customers.â
Winning in The Age of The Customer
Forrester Research Inc
23. Understanding the Customer Lifecycle
1 2 3 4 6
Awareness Search Evaluate Commit Value
5
Advocate
The customer
recognizes a
need and
looks for a
solution
ï§ Has a
problem to
solve
ï§ Goes to a
tradeshow
ï§ Reads an
article
The customer
looks for a
solution to
satisfy their
needs
ï§ Searches
Google for
solutions
ï§ Visits a store
ï§ Accumulates
knowledge of
options
The customer
weighs the
alternative
solutions
available
ï§ Researches
vendors
ï§ Talks to
peers
ï§ Engages a
discussion
forum
The customer
commercially
commits to the
solution and
vendor
ï§ Compares
pricing
ï§ Talks to
references
ï§ Commits to
the vendor
The customer
realizes the
value the
vendor
provides
ï§ Value is
realized
ï§ Differentiatio
n is
appreciated
The customer
communicates
the value to
their industry
peers
ï§ Talks to
peers
ï§ Engages in a
discussion
forum
ï§ Further
commits to
the brand
RetentionAcquisition
37. Hilton usesAI to provide
Concierge services to
provide customers
information
AI drives customer experience
Brands are at the cusp
of makingAI an
everyday element of
customer experience.
43. TECHNOLOGY
Orchestrate the customer journey
Unknown Person Sees Brexit story
on social media
Sees article
on website
Is served the next
interesting article
Subscribes Becomes Known
Receives Brexit
email on mobile
device
Share network
on social media
Invited to
Event
Partner recognize
interest
Engages with prospect
Search delivers
next article
Subscription
Center manages
profile
Capture engagement in
CRMAnonymous
profile created
and client is
segmented
Profile is
matured
Personalized and
Dynamic content