OrbServ is our primary application for both indentifying both Action Takers and collecting mapping data from our partners. When OrbServ sees a user it scores the browser into any applicable offers using the content we’ve observed them interacting with to expand the the marketers audience to include their closest network neighbors. In addition to tracking browser interactions, OrbServ is the mechanism by which we re-direct browsers to data and exchange partners to identify them for further interactions. For example, this is how we let RightMedia know that we are interested in purchasing impressions for a particular browser.