1. Igniting the Audacity in News:
Reader | Producer | Competitor
Topic: News App Challenge 2013
Venue: Newsplex at Wee Kim Wee School of Communication and Information,
Nanyang Technological University, Singapore
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2. The Historical Disruption of News
Source: Thomas Baekdal, April 2009
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3. Psst! Did you hear about…
The only time you can give and receive info is to be
at the right place at the right time.
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4. Read all about it!
The first medium that unifies the broadcast of
news.
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5. We will be back after these messages
Now the audience can all consume news at the
same time.
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6. Tune in, same time, same channel
TV is the new king of mass mediums.
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7. Shrilling and shrieking birth of WWW
The realization that the Internet is the medium of
the give and take.
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8. My grandma has a blog, too
The hurdles to one’s own internet presence has
collapsed.
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9. Poke, Like, Comment
The participatory medium has entered the scene.
TV and newspapers are no longer primary.
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10. We are smarter than me
The new king of information is everyone.
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11. Today everyone can be at the scene
of the news
Source: Wulffmorgenthaler.com
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12. What if I miss out? #WIMO
The relentless network of push media is fueling the fear of missing
out. Your content cannot be miss-able

13. Personification of news
Mass media gives in to mash media
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14. Who’s the gatekeeper now?
A. Algorithm B. Editor
C. Search engine D. Friends
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15. What’s the unit of news transactions?
A. Headline B. Link
C. Byline D. Article
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16. Traditional media no longer
has a monopoly on wisdom
Then: Editor
Then: Readers
Now: Content
aggregators, social Now: Social friends of
newsfeed, search engine site visitors, search
results engine users
Newsmaker
Then: Journalist
Now: Bloggers, friends on social networks,
Source: Mark Anderson
wikipedia editors, quora users 16

17. News snacking cycle disrupted
Social media's Push Content registers intent before readers
makes it
Link to article
A new door way to your site is
opened on a social network
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Snacking
The single article is
2 consumed and the user
hops back to the social
stream for the next link
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Mutualisation
The user re-selects another
article based on what their
friends are reading
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18. It ain’t what you don’t know that will hurt
you. It’s what you know for sure that just
ain’t so.
Mark Twain
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19. Disrupt 1:
What if you sell by articles?
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20. And created an app store of articles?
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21. Disrupt 2:
What if you choose to serve
micro audiences by
distances?
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22. EveryBlock - A screenshot
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23. EveryBlock - A screenshot
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24. Disrupt 3:
What if you restructure the
format of news?
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25. Buzzfeed - A screenshot
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26. Disrupt 4:
What if you realign the
discovery of news by selling
perspectives?
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27. Summly
Simplicity and algorithium-curated
• Every function worked
down to a single
directional swipe, or a
tap
• Summly algorithium
reduces reader
involvement
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28. News360
User inteligence-oriented
• Integrates both
interests and specific
news sources via
Twitter, Facebook,
Google+ and Google
Reader.
• Delivers varied
perspectives from
multiple sources for one
news item
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29. Takeaways for News Disruption
• uild and evolve for the readers' pain points
B
• on’t leverage of the old. It's about new paradigms
D
• on’t use technology for its sake. Think use cases
D
• ethink and relook. Your first idea won't necessarily be the
R
best
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30. Contacts
Edvarcl Heng
edvarcl@edvarcl.com
http://edvar.cl/edvarclinkedin
http://www.slideshare.com/edvarcl1
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