This slide deck offers a brief overview of our top 5 key takeaways from our January 2013 webinar "Optimizing Your Enrollment Management Operations". To get the full recording of the webinar, visit http://bit.ly/top5oeo

1. Top 5 Takeaways from our Optimizing
Enrollment Management Operations Webinar

2. Takeaway #1: Everyone defines what’s included in
“enrollment management” differently
100%
88%
82%
59%
47%
41%
35%
29%
24%
18%
12%
6%
Admissions
EM Communications
Enrollment research/ analytics
Financial Aid/ Scholarships
EM Marketing
Admissions Processing
Registrar
Transfer student services
International visa processing
Orientation/ pre-enrollment
Retention
Veterans Services
Student Employment
Other
International student services
Online student services
Bursar/ Student Accounting
FY/FT student programs
Public/ Media Relations
Academic Advising
Institutional Research
University Marketing
Student Affairs
Career Preparation/ Services
University Communications
Departments Within Central Enrollment Management Unit

3. 177,609
Purchased
Names
• 7%
return
from
purchased
names
• 80%
of
all
inquiries
are
natural
43,502
Inquiries
• 34%
return
from
inquiries
• 35%
stealth
applicants
14,145
Applicants
• 68%
acceptance
rate
11,437
AdmiDed
• 29%
yield
• 6%
summer
melt
3,483
Enrolled
1
%
r
e
t
u
r
n
Takeaway #2: Know the ROI of your enrollment
funnel. Here’s what we see, on average:

4. Takeaway #3: Make sure you’re investing budget in
the right areas. Here’s what we see, on average:
$0
$46,309
$81,000
$149,682
$200,000
$245,000
$282,803
$1,854,255
Other Expenses
International Recruitment
Vendor/ Consultant Spend
On-Campus Recruitment
Admissions Processing/ Operations
Off-Campus Recruitment
Marketing/ Communications
Overall Budget
Composition of EM Budget
(Median)

5. Takeaway #4: Know your cost to recruit an inquiry, applicant,
and enrolled student. Here’s what we see, on average:
$142
$374
$2,464
$102
$343
$1,476
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
Cost per Inquiry Cost per Applicant Cost per Enrollee
Cost to Recruit a Student
Mean
Median

6. Takeaway #5: Know how your operations budget breaks
down. Here’s what we see, on average:
$249,768
$200,000
6
5
5
10
15
20
25
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
Paperless Mixed
OperationsStaff
OperationsBudget
Operating Budget and Staff by Business Process
Admissions Processing/
Operations Budget
Operations Staff

7. Want more?
Download the recording of the full
webinar at http://bit.ly/top5oeo