This document summarizes Adobe's Creative Cloud offerings for educational institutions. It outlines the key features of Creative Cloud, including over 2.8 million members and continuous feature updates. It then describes the Eduserv ETLA program, which provides 3-year subscriptions to Creative Cloud desktop apps for all staff across devices for a fixed annual fee per FTE. The document highlights advantages like simplified license management and access to all languages and platforms. It concludes by discussing additional enterprise solutions and resources available to educational customers through Creative Cloud.

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Eduserv ETLA 2014
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About Adobe
• Founded in 1982
• $4+ billion in revenue in FY2013
• More than 12,000 employees
• Adobe donates a minimum of
1% of net income to philanthropy
• 80 offices in 41 countries
• Corporate headquarters
in San Jose, California
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Creative Cloud Momentum
2.8+ million
Creative Cloud members
50
Feature-bearing updates
500
New and enhanced features
$35K+
Typekit desktop fonts
900K+
Color themes shared
Half-million
Muse websites
100K+
Create Now World Tour attendees
15 billion
Page views/month for Typekit
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Adobe Creative Cloud Customers
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Eduserv ETLA 2014
• ETLA - 3 Year Subscription
• Unlimited license for CCE desktop apps
across all intuitional owned Pc/Mac
• CCE WAH for Staff
• Ideal for licensing ‘open access machines’
Eduserv ETLA 2014

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Eduserv ETLA 2014 Options
• CCE Design Premium - £33 per FTE
• CCE Full - £38 per FTE
Creative Clouds apps only (no access to web services
or storage)
Entry dates
February 2015, May 2015, August 2015
Product Options under the Eduserv 2014 ETLA

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Licensing Metric
The licensing metric is your staff FTE (academic and non-academic),
defined in your HESA return in HE, or by your national equivalent body
for Northern Ireland, Scotland or Wales.
Your FTE count will remain fixed for the term of the agreement unless it
increases by more than 10% from when you join the agreement, then
your Institution will be liable for increased fees based on the new FTE
count.
You must license for all your FTE but can install on all your PCs/Macs
whether they are used by staff and/or students.
Eduserv ETLA licensing metric

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Arabic
Hebrew
English
German
French
Japanese
Italian
Spanish
Swedish
Dutch
Danish
Portuguese
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Simplified License Management: Flexibility
Mac and
Windows
All Supported
Languages
Access to
Previous Versions
Norwegian
Finnish
Chinese
Korean
Czech
Russian
Turkish
Polish
Hungarian
Ukrainian
Slovakian
Slovenian

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Updates Across the Family of CC Desktop Apps
Mercury performance in Photoshop
3D printing profiles in Photoshop
Curvature Tool in Illustrator
EPUB interactivity in InDesign
Enhanced 3D pipeline in After Effects
Search Bins in Premiere Pro
Expanded Live View in Dreamweaver
Synchronized Text in Adobe Muse

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What’s Not included…..
Color CC
Typekit
Behance
PhoneGap Build
Story CC Plus
Edge Inspect

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Advantages of the Eduserv ETLA
TLP/CLP/VIP ETLA
Highly transactional, lots of purchasing overhead
➡ Three-year fixed term
Many different agreements ➡ One agreement covering all languages, and platforms
Unpredictable budget ➡ Three equal, annual payments
No version standardization across the enterprise ➡ Everybody always entitled to the latest versions
Difficult to manage license compliance ➡ Simplify license management and compliance
Adhoc ordering for new seats
➡ Instant access to software and true-up on anniversary

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Previous Offering New Offering Available Purchasing Program
Creative Suite
(via TLP or CLP for lab or classroom deployment)
Creative Cloud for education
Device license
VIP
(Value Incentive Plan)
Creative Suite
(via TLP or CLP for faculty/staff/small groups)
Creative Cloud for education
Named-user or device license
VIP
Creative Suite
(via CLP for large FE/HED customers)
Creative Cloud for enterprise
desktop applications
ETLA
Eduserv 2014 ETLA
Creative Cloud/CS6 Eduserv ELA Creative Cloud for enterprise
Desktop applications
Eduserv 2014 ETLA
Purchasing Options

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Adobe Enterprise Dashboard: Deploy Software
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Adobe Enterprise Dashboard: Access Support
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Partnering for the future
Creative Cloud apps and services
Simplified license management and support
Community and teaching resources
Prepare students
Digital Skills
Foster creativity
Student Engagement
Empower educators
Professional Development

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Summary and Q&A
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Average Release Cycles
Before:
18–24 months
Now:
Ongoing controlled updates

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Top 5 Myths of Creative Cloud for Enterprise
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• Creative Cloud is virtualized or streamed
• Creative Cloud can’t be deployed
• Organizations can’t control the frequent updates
• Adobe IDs aren’t for us
• Cloud storage isn’t for us, so neither is Creative Cloud
• None of these statements is true.

19. © 2014 Adobe Systems Incorporated. All Rights Reserved.© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Why do you need Creative Cloud for enterprise?
IT Creative
• Capture ideas quickly
• Responsive design
• Be more efficient
• Stay up to date
• Collaborate with others
• Expand your skills
• Flexibility of OS & language
• Access to previous versions
• Predictable budgeting
• Dedicated IT support
• New user management options

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Additional Adobe Enterprise Solutions Available Under ETLA
Adobe
Anywhere
Digital Publishing
Suite,
Enterprise Edition
Adobe
Experience
Manager
Adobe
Echosign
Behance
Custom
Network

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Adobe Education Exchange | http://edex.adobe.com
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Discussions
Leverage the wisdom of the community
Community
Collaborate with members worldwide
Teaching Resources
Access thousands of free resources
Professional Development
Learn new skills with on-demand PD

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Certification
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§ Adobe Certified Associate (ACA) certification validates basic, entry-level skills in
digital communications using Adobe tools
§ Adobe Certified Expert (ACE) certification demonstrates professional-level skills.

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