EDUN LIVE On Campus is a socially conscious t-shirt company, spreading our message on college campuses across the nation. Our 100% made in Africa shirts create sustainable jobs, in an effort to break the cycle of poverty. Organic materials, sleek styles, and custom designs make up the the actual shirts - but their social mission and value give them their true character. I heard about this contest via Twitter.

1. our story

2. “Give a man a fish,
feed him for a day.
Teach a man to fish,
feed him for a lifetime.”

3. EdunLIVE ON CAMPUS {ELOC}
EdunLIVE On Campus is a socially responsible T-shirt
customization company.
Our mission is to provide sustainable job
opportunities in sub-Saharan Africa and to
provide hands-on experiential learning of social
entrepreneurship.
We accomplish these goals by providing students
the opportunity to develop a social entrepreneurial
venture at their campus where they market and
sell our edunLIVE 100% African T-shirts to college
students who then create a unique design for their
organization.

4. OUR T-SHIRTS
Our t-shirts are “grower to sewer” African
which means they are 100% African
made- from the growing of the cotton,
to the manufacturing of the fabric, to
the creation of the t-shirt. Keeping this
process in Africa allows for sustainable
economic growth by providing job
opportunities to people who might not
otherwise have them.

5. WHY AFRICA NEEDS YOUR HELP...
In Sub-saharan Africa:
50% of the people live in absolute poverty
2nd highest unemployment rate in the
world
life expectancy: 46 years old
24.5 million adults and children are living
with HIV
about 2 million people die from AIDS
each year, leaving behind about 12 million
orphaned African children.

6. WHY NEEDS HELP
In 1980, Africa had a 6% share of world trade, but by 2002, this had dropped to 2%
despite the fact that Africa has 12% of the world’s population.
If Africa could regain just an additional 1% share of global trade, it would earn $70
billion more in exports each year- more than three times what the region currently
receives in international assistance.

7. OUR CHALLENGE...
“The fact is that this generation- yours, my generation... we’re the first
generation that can look at poverty and disease, look across the ocean to
Africa and say with a straight face, we can be the first to end this sort of
stupid extreme poverty, where in the world of plenty, a child can die for
lack of food in its belly.”
-Bono, 2004 PENN Address

8. THE KEY... {TRADE NOT AID}
We stress this as our model, and and believe it is the best way to create real, powerful
impact… EdunLIVE On Campus is not a charity …it offers an opportunity for the creation
of jobs to break the cycle of poverty via sustainable employment.
“A key lesson from the last four decades is that trade, not aid, holds the key to successful
development. Any one not convinced of this should look at the experience of East Asia, and
especially China, where trade has helped 400 million people escape poverty
in the past 20 years.” - Mustapha Nabli

9. 100 % AFRICAN PROCESS... {FROM GROWER TO SEWER}
}}
from the farmer...
ginning...
to spinning...
to knitting/weaving... 100% african
to printing/dyeing...
to cutting & sewing...
to shipping...
to wholesale...
to retail...
http://www.edun-live.com/mgrow.aspx

10. ELOC is... {SUSTAINABLE, SAFE, & FAIR}
EDUN conducts audits by non-profit socially responsible monitoring,
training, and program building organization Verité. In addition, EDUN
internal staff (production team and senior management) visits each factory
at least twice a year and personally works with them to try to improve
compliance infractions through coaching and feedback. EDUN’S SUPPLIER
CODE is very explicit - EDUN and Verité assess all suppliers against these
code elements and work with each supplier and their workforce through
training and capacity building to reach these standards wherever they fail to,
recognizing that the context of each supplier’s situation will determine the
best approach. (* EDUN’s Supplier Code)

11. 100% ORGANIC SHIRTS...
What is organic cotton?
Organic cotton is cotton that’s grown without the
use of chemicals or pesticides. Conventional cotton
farming is responsible for approximately 25 percent
of the insecticides and 10 percent of the pesticides
used worldwide. In fact, producing enough cotton for
a single T-shirt requires about a third of a pound of
pesticides and fertilizers.
Consider this: think about all the T-shirts you see in
one day...
--Q: How many pounds of toxic material does that
come out to?
--A: “a hell of a lot”; just 50 T-shirts a day x 0.3
pounds=15 pounds of toxic material

12. 100% PESTICIDE FREE…
What are the hazards of pesticide use?
The World Health Organization (WHO) estimates that up to 20,000
deaths annually and three million chronic health problems are associated
with poisonings related to agricultural pesticide use.
Research studies from the Natural Resource Defense Council have shown
higher instances of brain cancer, leukemia, and birth defects in children
with early exposure to pesticides.
A 2006 study by the Harvard School of Public Health discovered a 70
percent increase in the risk of developing Parkinson’s disease when exposed
to even low levels of pesticides.

13. {THE
MADE IN SUB-SAHARAN AFRICA... EDUNLIVE
T-SHIRT
JOURNEY}
MADE IN LESOTHO
cotton grown in Chad and Zambia
cotton ginned, spun and knitted in Mauritius
t-shirt cut and sewn in Maseru, Lesotho
MADE IN UGANDA
cotton grown in North West Uganda
(100% organically grown & certified)
cotton ginned, spun and knitted in Kampula, Uganda
t-shirt cut and sewn in Uganda
MADE IN SOUTH AFRICA
cotton ginned in Chad and Zambia
cotton ginned, spun and knitted in Mauritius
-shirt cut and sewn in Durban, South African

14. WHERE WE WORK...
OUR SHIRTS SAVE LIVES - PRINT WITH US
http://www.edun-live.com/mwhere.aspx
MONDAY
MONDAY NOV. 17:
Conscious Consumerism Coffee Talk at Kofenya 8-10pm
{MADAGASCAR, ZAMBIA}
*Round table discussions on African Issues, Socially Conscious Consumerism
In Madagascar, Zambia, and
and Social Entrepreneurship.
Uganda, EDUN LIVE is working
Raffle for FREE Talib Kweli Concert Tickets for those who attend.
with the Wildlife Conservation
Society to help teach farmers
WEDNESDAY
organic cotton growing through its NOV 19:
WEDNESDAY
Conservation Cotton Talib Kweli Concert at Brickstreet.
LISTEN, WEAR and CARE
Doors open 8pm, Show 10pm
Initiative (CCI). Zambia
s *EDUN LIVE On Campus presents Socially Conscious
Hip-Hop Artist, TALIB KWELI.
. {SOUTH AFRICA} with exclusive design by ELOC.
Free Talib T-shirt give-away
Some EDUN LIVE are on sale at Bricketstreet for $20 or at
Tickets tees were
. http://www.brickstreetbar.com.
made in a great facility north
of Durban. This factory has
amazing training programs forfor our events around
Look out its
workers as well as on-sight health well as Friday at
campus on Tuesday and Thursday
along Slant Walk as
South Africa
officials who help workersHockey Game, selling PUCK
the receive
treatment for HIV/AIDS. Michigan Shirts. Madagascar
EDUN LIVE On Campus T-shirts are
100% African made, creating jobs to
break the cycle of poverty.
edunliveoncampus@gmail.com

15. WHERE WE WORK...
http://www.edun-live.com/mwhere.aspx
{LESOTHO}
One of EDUN LIVE’s
manufacturers is located in
Lesotho. In addition to making
our clothes there, EDUN has
raised over $600,000 for the
Apparel Lesotho Alliance to
Fight AIDS (ALAFA) through
sales of its ONE Campaign
T-shirt, which is made in
Lesotho. Over 30% of the
workforce in Lesotho is HIV
positive. The money raised by
Edun has helped workers buy
their much-needed antiretroviral
medication. The twentieth baby
was just born HIV/AIDS free
under this program.
Lesotho

16. WHERE WE WORK...
{UGANDA} http://www.edun-live.com/mwhere.aspx
Uganda is very close to EDUN
LIVE’s heart. Our first shipment
to the US out of our facilities
there was also the first export
from Uganda of an entirely
Ugandan garment. To us and our
employees, this was a very big deal
which was commemorated by a
ceremony with the factory workers,
management, and the President of
Uganda.
{TANZANIA}
We have recently partnered with a new
vertical supplier in Tanzania that is spinning,
knitting, and doing the cut & sew on some
of our 100 percent organic tees.

17. EXAMPLES OF ACTUAL SHIRTS...

18. ONE OF OUR PRINT CAMPAIGNS..{HELP AFRICA GROW}

19. HELP EDUNLIVE GROW...
Following a successful pilot program in 2006, ELOC is rolling out
to campuses all over the world thereby scaling the social impacts of
increased trade in Africa and increased experiential learning in social
entrepreneurship for students. We are looking for campuses with an
extraordinary amount of potential to be a part of our vision of changing
the world.

20. CURRENT COLLEGE CHAPTERS...
Gonzaga University Miami University
Spokane, Washington Oxford, Ohio
University of Notre Dame Ohio State University
South Bend, Indiana Columbus, Ohio Tufts University
Medford,
Massachusetts
Simmons College
Boston, Massachusetts
William and Mary
Williamsburg, Virginia
Middle Tennessee
State University
Murfreesboro,
Tennessee

21. POTENTIAL... {FOR GROWTH}
There are 4,352
colleges/universities in the US.
Just reaching 1% of schools would mean 44
chapters. If each sold 5,000 shirts in first year,
215,000 shirts would be moved.
T-shirts are an easily scalable product that
everyone wears for every purpose...

22. PRESS WE HAVE
RECEIVED... {SO FAR}
Business Week
Time
The Boston Globe
Dayton Journal News

23. WHAT WE’VE ACCOMPLISHED...
Ashoka
Award
Pedago for
Innovatgical
ion
2006: Successful launch at Miami University
Won the Ashoka Award for Pedagogical Innovation
Moved tens of thousands of shirts
As of May 2009, 8 chapters at schools

24. WHY WE NEED TO
DO MORE...
{FOR AFRICA}
A shirt not made by edunLIVE
on campus is all too often a shirt
not made in a socially responsible,
ethical way.
Africa has hope and promise, but
they need our investment and
trade… now.

25. WHY WE NEED YOUR SUPPORT...
Support for EDUN LIVE On
Campus is support for students
experiential learning, and backs
the incredible lessons that social
entrepreneurship introduces to
students.

27. OUR PROMISE...
{TO YOU}
All money/prizes won would be
directly used for expansion and
operations, increasing our impact
on Sub-Saharan Africa.
Funds would fuel increased
operations. Increased operations
and resources means more
shirts sold, more chapters, and
most importantly: more work
and sustainable employment
opportunities for those who
need it most.

28. WAYS TO
GET INVOLVED...
Contact information:
edunliveoncampus@Gmail.com
www.edunliveoncampus.com
Twitter: edunoncampus