Innovación Audiovisual + FLUOR
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Here is my presentation at EuroTransmedia (Brussels, april 26th 2016).
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Innovación Audiovisual + FLUOR
- 1. Innovación Audiovisual + FLUOR Eduardo Prádanos @EduardoPradanos EuroTransmedia April 26th 2016 CONNECT DEVELOP INNOVATE innovacionaudiovisual.com fluorlifestyle.com
- 2. TEDx Valladolid 2015 Eduardo Prádanos CEO FLUOR eduardo.pradanos@fluorlifestyle.com WHOAMI? - ‘FLUOR: Connect + Develop + Innovate’ is a creative innovation agency - Founder Innovación Audiovisual - Director Postgraduate Branded Content & Transmedia Storytelling (Inesdi) - New Media teacher (Internacional School of Cinema and TV, Cuba) - EuroTransmedia Advisory Board member - Twitter: @EduardoPradanos - My blog: eduardopradanos.com FLUOR:Connect+Develop+Innovate
- 3. When?
- 7. Email —> 20 people Transmedia Content Creativity
- 10. What?
- 15. Why?
- 17. How?
- 22. on tour Madrid Barcelona Salamanca Cuba Brasil Perú …
- 23. IA on tour: EICTV (Cuba) http://www.slideshare.net/InnovacionAV/taller-de-altos-estudios-eictv-innovacin-audiovisual-nuevos-consumidores-nuevos-medios-nueva-tv-y-nuevas-narrativas
- 24. 91 authors
- 26. Who?
- 28. Where?
- 29. 6 nationalities Spain Argentina Cuba Chile Perú México
- 30. Now what?
- 33. 461 posts
- 34. Luis Miguel Barral 14 posts
- 37. https://innovacionaudiovisual.com/2015/05/28/bienvenido-mister-netflix/ Most-read articles: Top 2
- 39. Authors who have got more traffic to the blog 1st 2nd 3rd
- 41. Referenced by many important media http://www.rtve.es/alacarta/videos/camara-abierta-20/camara-abierta-20-ashoka-innovacion-audiovisual-barbara-alpuente/2905394/
- 47. Tomorrow will be the 9th! 400 people registered en 48 hours
- 49. Top 20 countries (visits)
- 52. Know each other much better
- 54. Helping us
- 56. Missing us!
- 60. Jokes :)
- 62. Mistakes
- 64. Own projects
- 66. More dinners
- 69. • No incidents in more than two years • We are almost 100 loudspeakers • We’ve got something very special and unique • We´ve generated several strong alliances and partnerships • People love to take part of it • People want to be part of Innovación Audiovisual • People want to boost it cyclically • It´s a source of pride
- 70. UNSTOPPABLE FORCE IS IN THE COLLECTIVES FLUOR:Connect+Develop+Innovate
- 71. But we have too realized that: • We are not orderer • Sometimes my mission is not practical. I am alone for everything • That is the reason why many ideas don´t.. • Social Networks are automatized • Discussion forums are the better way to be connected between us • We love to be together
- 73. This is the moment
- 75. Now what?
- 76. Discussion • What are our next goals? • What is our own 2020 vision? • How can we get money to make a redesign of the site: donations, crowdfunding, a monthly fee…? • Do we have to create a legal form for the project? Association? • How can we be bigger? • More questions!
- 79. D H E TRANSMEDIA INNOVATION: T E CONN CT + EVELOP THEORY
- 81. The 9th element of the periodic table is the most reactive one… generating strong compounds from different elements… This is FLUOR.
- 82. FLUOR:Connect+Develop+Innovate We are the largest creative innovation agency in the world.
- 83. CONNECT DEVELOP INNOVATE Connect + Develop + Innovate Connect + Develop is the new model of management and innovation development allowing the FLUOR agency to face any idea, challenges or campaigns without fear of not being responsive. Enhancing the connection in real time for any area of innovation enables FLUOR to predict what is going to be relevant in people's lifestyle: technologies, trends, contents, tastes, fashions… Thanks to this new model FLUOR supplies creative and effective solutions on real innovation for any brand and all kind of communication. FLUOR:Connect+Develop+Innovate
- 84. FLUOR:Connect+Develop+Innovate Research & Insights CEO 1 FLUOR Big Ideas Creative Innovation Director 1 1 1 1 1 Director of Production 1 Client Services Director Art Director Social Media Manager Specialized collaborators 1 2 Strategic collaborators Tactical providers FLUOR core team 2 Audiovisual Production 2 Legal 2 Physical Production 2 Technology 2 Media 2 Licen sing 3 VR 3 AR 3 Creative coding 3 Visual Thinking 3 UX 3 Motion 3 Digital 3 Paid Media 3 Influence MKT 3 3 4 Events 3 Deve lopers 4 Deve lopers 4 Deve lopers 4 Connect + Develop workflow
- 87. New Creativity for Content Strategy FLUOR:Connect+Develop+Innovate
- 88. We support the entertainment content as the most effective and complete way to hook and reach people. FLUOR:Connect+Develop+Innovate
- 90. New Marketing is New Business FLUOR:Connect+Develop+Innovate
- 91. This is our vision to break up the problems for brands through lifestyle strategy innovation. FLUOR:Connect+Develop+Innovate
- 94. Our constant engine of thinking that allows us to be connected to trends. FLUOR:Connect+Develop+Innovate
- 96. New Creativity For Content Strategy BUSCAR IMAGEN Innovation through our products FLUOR:Connect+Develop+Innovate
- 97. The creative hub to transform our ideas into real living products. FLUOR:Connect+Develop+Innovate
- 100. BENEFITS Efficiency Real experts Improved customer service Budgetary efficiency Honest work Real innovation Low fat FLUOR:Connect+Develop+Innovate Process optimization
- 101. I NECONN CT DEVELOP N OVATE
- 102. CONTACT Eduardo Prádanos Grijalvo eduardo.pradanos@fluorlifestyle.com @EduardoPradanos Phone number: (+34) 647693990 FLUOR:Connect+Develop+Innovate