The edSocialMedia Bootcamp offers a one-day, practical application of social media tools in a school environment. The workshop, which took place at Ravenscroft School in Raleigh, NC, provided an in-depth, hands-on introduction to social media for school leaders and administrators, complete with an opportunity to create and share content through edSocialMedia’s practice lab site and other social media channels.

1. What should be in
your social media toolbelt?
www.edsocialmedia.com
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2. 2

3. Thank
you
to
our
sponsors
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5. Photo credit: donnaidh_sidhe
http://www.flickr.com/photos/donnaidh_sidhe/1032985990/
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7. Outbound marketing
“Outbound marketing is the traditional
form of marketing where a company
initiates the conversation and sends its
message out to an audience. ”
Photo Credit: Thomas Hawk
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8. “Outbound marketing is the traditional
form of marketing where a company
initiates the conversation and sends its
message out to an audience. ”
Credit: Wordstream
http://www.wordstream.com/outbound-marketing
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15. “Inbound marketing is a marketing strategy
that focuses on getting found by customers. This
sense is related to relationship marketing and
Seth Godin's idea of permission marketing. David
Meerman Scott recommends[3] that marketers
"earn their way in" (via publishing helpful
information on a blog etc.)...”
Credit: Wikipedia
http://en.wikipedia.org/wiki/Inbound_marketing
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16. “...create content that people actually want to see.”
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17. “So how does this relate to
social media?”
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18. What is social media?
The term Social Media refers to the use of web-based and
mobile technologies to turn communication into an
interactive dialogue. Andreas Kaplan and Michael
Haenlein define social media as "a group of Internet-based
applications that build on the ideological and technological
foundations of Web 2.0, and that allow the creation and exchange
of user-generated content."[1] Social media are media for social
interaction, as a superset beyond social communication.
http://en.wikipedia.org/wiki/Social_media
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19. A real conversation...
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20. ...facilitated by multiple platforms
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21. How big has the conversation become?
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22. 900
720
540
360
180
0
April 2009 May 2010 July 2010 January 2011 July 2011 Today
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
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23. 900
720
540
360
180
0
April 2009 May 2010 July 2010 January 2011 July 2011 Today
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
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24. 900
720
540
360
180
0
April 2009 May 2010 July 2010 January 2011 July 2011 Today
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
22

25. 900
720
540
360
180
0
April 2009 May 2010 July 2010 January 2011 July 2011 Today
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
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26. 900
720
540
360
180
0
April 2009 May 2010 July 2010 January 2011 July 2011 Today
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
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27. 900
720
540
360
180
0
April 2009 May 2010 July 2010 January 2011 July 2011 Today
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
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28. 900
720
540
360
180
0
April 2009 May 2010 July 2010 January 2011 July 2011 Today
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
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29. 200
160
120
80
40
0
April 2009 April 2010 June 2010 September 2011
Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271
Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
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30. 200
160
120
80
40
0
April 2009 April 2010 June 2010 September 2011
Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271
Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
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31. 200
160
120
80
40
0
April 2009 April 2010 June 2010 September 2011
Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271
Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
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32. 200
160
120
80
40
0
April 2009 April 2010 June 2010 September 2011
Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271
Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
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33. 200
160
120
80
40
0
April 2009 April 2010 June 2010 September 2011
Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271
Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
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34. 300
240
180
120
60
0
January 2011 June 2011 September 2011
Tweets per day (in millions).
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35. 300
240
180
120
60
0
January 2011 June 2011 September 2011
Tweets per day (in millions).
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36. 300
240
180
120
60
0
January 2011 June 2011 September 2011
Tweets per day (in millions).
24

37. 300
240
180
120
60
0
January 2011 June 2011 September 2011
Tweets per day (in millions).
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38. “What has this meant to schools?”
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40. Racing to
2000 fans!
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41. Racing to
Tweeting to
2000followers!
1000 fans!
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42. Connect with our school!
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43. ct
Co nne !
s
w ith u
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45. What do you do
when you get there?
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49. Create, curate & share
compelling content.
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50. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
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51. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
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52. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
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53. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
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54. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
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55. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
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56. Show rather
than tell.
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57. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
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58. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
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59. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
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60. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
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61. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
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62. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
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63. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
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66. Organizations that blog 16 to 20
times per month get
more than 2x more
traffic than those that
blog fewer than 4x per month
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67. Gould Academy
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70. Glog Notes
Authentic student voice
Trust: post without review
content posted 5 days a week
Compensation: digital cameras
70,000 views in 4 years
1,700 visits in the past two weeks
(as of 12/6)
Image credit: Gould Academy
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73. Blog ingredients
✓Great content that engages readers
✓Leadership commitment
✓Promote the blog
✓Commit to consistency
✓Recruit contributors
✓Demonstrate expertise
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74. http://www.youtube.com/watch?v=kpEcCjpbm5w&
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78. Mashup
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87. Who wears the toolbelt?
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88. Newspaper
Admissions Alumni
Director
English Dept Math Dept
Science Dept
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90. www.edsocialmedia.com
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