Jon Moser, President and Founder of finalsite, is passionate about web trends and strategies that impact the education field. In this edSocialMedia webinar, Moser discusses how an organizations' websites should be optimized for mobile consumption. Topics include: just how mobile are we, social media on a mobile device, school website functionality, design revision for a new world, and more.

1. Going Mobile: How it Pertains to Social Media and Your School’s Website Presented by Jonathan Moser Hashtag: finalsite + edsocialmedia Connect on

2. Before the Phone smart

3. Is it a Smart Phone or a Cloud Computing Device?

6. Growth of Mobile

7. What are we using these Mobile Devices 4

8. "The biggest change in devices will be 'beyond phones' in what we call 'connected devices' – from tablets to wirelessly-connected machines of all kinds, like medical monitors, cameras, smart meters, and vehicles. It’s projected there will be over 2 billion of these connected devices worldwide by 2020.” Business Insider, Inc.

9. “Your mobile device will touch every part of your life: it will be your wallet, your identity, your car keys, house keys, communication, social life and far more. All of these technologies already exist, but they will become more pervasive and engrained in everyday society in just a few short years.” Business Insider, Inc.

10. “The mobile future of money, health, information gathering will come from brands that we have yet to discover (or create).” Business Insider, Inc.

11. "I think the biggest (and most important) change coming to mobile technology is in mobile payment systems…” Business Insider, Inc.

12. "The next few years of mobile will be very exciting. We'll see a lot less 'Hey phone, let me ask you a question' and a lot more 'Hello from your phone! I found something awesome nearby you should know about'.” Business Insider, Inc.

13. "Also, 5 years from now, I predict the general shape and UI of most phones will still be a lot like the current iPhone.” Business Insider, Inc.

14. "Smart phones give us [as developers] access to a whole new world of data. Never before have we known where you are, what you're enjoying, how fast you're moving, or where you're headed. This is kicking off a huge wave of location driven applications.” Business Insider, Inc.

15. "What I'm particularly interested in is this shift from search to discovery that is happening. Instead of telling the phone exactly what we are looking for ('Bob's Donuts'), you can now simply launch the device and see good things around you, see where your friends have been nearby and what they've been eating.” Business Insider, Inc.

16. "The present of mobile represents the triumph of ubiquitous computing. What we call 'smartphones' are only incidentally phones -- they're more accurately described as cloud-connected computers, available at the ready.” Business Insider, Inc.

17. "Our mobile device will be our primary computer and we will be able to use it to take over and control other devices like TVs, car dash, tablets, thermostats, etc.” Business Insider, Inc.

18. "I think the biggest change, and one that we're already starting to see take shape, is that globally the majority of internet usage will be done via a mobile device and for most people the mobile web will be their primary -- if not their only -- way of experiencing the internet. For a lot of businessSchools that'll mean designing for the mobile web first and for the regular web second, and there will be increasing numbers of sites, apps, and services that exist only for the mobile web.”3 Business Insider, Inc.

19. "We fundamentally believe that location will become an integral part of all mobile experiences and that location usage data will revolutionize our understanding of human behavior…. Business Insider, Inc.

20. "Mobile will become the convergence of anything that requires an external connection for us. Social, commerce, entertainment, and more. It becomes an extension of your mind -- and the ability to interact with the device without even looking at it will be the key focus of a lot of hardware innovations.” Business Insider, Inc.

21. "The term 'mobile' will become an anachronism. Remember 'desktop computing'? All computing will be considered mobile.” Business Insider, Inc.

22. "Near Field Communication (NFC) will open the floodgates for profound changes in the way we use our mobile devices.” Business Insider, Inc.

24. Changing the way we think about Web Design and School Communications. Mobile Web Design Full Desktop Web Design Print Publication Design

30. Mobile First Mobile First is a philosophy created by Luke Wroblewski that highlights the need to prioritize the mobile context when creating user experiences. Great Book

31. The Mobile Social

32. LiveProfile – LiveProfile helps you stay connected with friends and share in real-time. Use your iPhone to send free mobile to mobile messages, status updates, photos, videos, and more! You can use it on iPhone, Android, and BlackBerry devices, it even works on the iPod Touch. Now with picture and video messaging!

33. Convore – Convore is the easiest way to have group conversations about topics you like! It’s a fun mix of chat, forums, and instant messenger. Create or join new groups and invite your friends to join the conversation in no time at all. Best of all: it’s free!

34. Google Latitude – With Google Latitude, see where your friends are right now. Latitude lets you stay in touch with your friends and family by making it easy to share where you are and see each other on a map.

35. Prowl Owl – Prowl Owl is a geolocation app for the iPhone that sends push alerts when your Facebook friends are nearby. Whether you’re at a park, at a bar, or on campus, Prowl Owl let’s you spend less time pulling out your phone and more time hanging out with friends.

36. Foodspotting – Foodspotting is a visual guide to good food and where to find it. Instead of reviewing restaurants, you can find and share where to find your favorite dishes using photos.

37. DailyBooth – DailyBooth is Your Life in Pictures. Document and share your life with others. Get real-time updates on what your friends and family are doing every day. It’s a great way to keep in touch with friends and family. Watch the live feed and see what’s going on in the world around you. Spark up conversations with strangers and make new friends. DailyBooth is the absolute best app in the App Store to show off the iPhone 4′s front facing camera.

38. Meedeor – Meedeor: a healthy ecosystem for your mobile photography. Post photos to your Media Feed from your mobile device. Connect to Facebook and Twitter to share and find friends. Subscribe to feeds from all over Meedeor, or find content posted near you. Don’t have an account? Sign up directly from the app.

39. DailyBooth – DailyBooth is Your Life in Pictures. Document and share your life with others. Get real-time updates on what your friends and family are doing every day. It’s a great way to keep in touch with friends and family. Watch the live feed and see what’s going on in the world around you. Spark up conversations with strangers and make new friends. DailyBooth is the absolute best app in the App Store to show off the iPhone 4′s front facing camera.

40. Postman – Why spend much more on generic, bland and overpriced postcards from the local tourist shack? With your iPhone and Postman, creating professional virtual postcards from your photos is a snap, and sharing them with your friends is even easier and totally eco-friendly!

41. TuneTweet – TuneTweet does one thing and one thing only: it allows you to post what you’re listening to on you’re iPhone or iPod Touch to Twitter. Each “Tweet” is entirely customizable, and in fact, if you decide that you actually don’t want to tweet about what you’re listening to, you can just use the app as a simple tool to post anything to Twitter. Also, using new capabilities in iPhone 3.0, the app allows you to navigate within your playlist.

42. BeejiveIM for Facebook – BeejiveIM for Facebook Chat lets you access Facebook’s chat service on the go, with the proven reliability of BeejiveIM. Now you can chat with your Facebook friends anywhere you go!

43. Cloudy – Need help making a decision? Let your friends decide for you! Cloudy lets you quickly and easily ask groups of friends for their opinions.

44. comscore 2011

48. 3 big Mistakes To Avoid in your QR Code marketing Campaign Reference : http://mashable.com/2011/08/02/qr-code-mistakes/

49. Mistake 1 – Always Test your QR Code

50. Mistake 2 – Make sure you have a good WIFI Signal

51. Mistake 3: Make sure you have enough Value.

53. http://kimtag.com/s/personal_qr_code Whereshould I create QR Codes?

54. More option for QR Codes Campus Tours (Scan QR Codes on Buildings) Alumni Reunions Sign-ups Online Giving links for Post Cards or Posters Add QR Codes to your Business Cards Quick Call Link to Video’s Link to Social Media

55. QR Codes in the Classroom Link to resources on class handouts Mobile Assignment Reminders when they leave or enter the classroom Study Cards with QR code Answers on the back Self Guided Tours Link to school news and the teachers newsletter/blog Link to surveys and Quizzes Add vCard to the teachers business card Link to Videos

59. More Qualified Inquires

64. How important is the speed of your website?

66. 100 ms delay results in 1% sales loss (potential $191M in lost revenue in 2008)

67. 1s delay results 4% drop in revenue

68. Fastest 10% of users stay 50% longer than slowest 10%

70. Once you have a (Cloud Phone) (Dependence Sets In) Cell phones are useful for quick information retrieval (so much so that their absence can cause problems) – Half of all adult cell owners (51%) had used their phone at least once to get information they needed right away. One quarter (27%) said that they experienced a situation in the previous month in which they had trouble doing something because they did not have their phone at hand. The Pew Research Center's Internet & American

71. Take a Break from your phone Despite their advantages, some cell phone owners just need an occasional break – 29% of cell owners turned their phone off for a period of time just to get a break from using it. The Pew Research Center's Internet & American

78. Thank You