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Definition: Indie Genre

 Independent music is often shortened to indie
music or indie. “ Indie” music is produced
independently from major commercial record
labels or their subsidiaries, a process that may
include a DIY approach to recording and
publishing.
Popular/Successful
  Indie Bands...
Rough
                                            Trade
                                          The big daddy of B
                                          indie labels, R
                                                              ritish
                                                         ough Trade
                                          has had its ups and downs
                                          since 1978 when Geof f
                                          Travis f ounded it in the
                                          back of his Notting Hill
                                          record shop. Its early
                                          roster was an
                                          embarrassment of riches:
The label went bust in 1991, losing a
decade, but soon af ter its relaunch in   the Smiths, the Fall, and
2000, Travis happened upon a little-      Stif f Little Fingers whose
known New York band called The            I nf l am abl e
                                                    m
Strokes. Now owned by B   eggars Group,   M er i al , R
                                            at            ough
the label manages acts as diverse as      Trade’s f irst ever album
Antony & the Johnsons and Micachu.        release, sold more than
                 Indie Record Labels      100, 000 copies.
Crea
                                tion
                              From 1983 to 1999,
                              the lion’s share of
                              carousing and brawling
                              in the B ritish music
                              industry was done not
                              just by the roster of
                              Creation R  ecords but
It’s style worked a treat     also by its management.
with Oasis, its biggest       Most labels attract
success story, as well as     signings with lucrative
Primal Scream, too close to   deals, Creation,
call in the debauchery        according to a f ormer
stakes. However, despite a    label manager, “used to
            Indie Record Labels
host of great names, Alan
McGee’s company never got
                              drink and drug the
                              bands into submission”.
Factory
                                                                   Few defunct British music institutions
                                                                   inspire more nostalgia than Factory,
                                                                   the label that put Manchester on the
                                                                   musical map. Established in 1978 by
                                                                   Tony Wilson and Alan Erasmus,
                                                                   Factory is remembered for its
                                                                   highs:Joy Division and New Order, the
But it’s also remembered for it’s lows, notably the suicide of     halcyon days of the Hacienda
Joy Division’s Ian Curtis in May 1980. No less memorable was       nightclub, Peter Saville’s sleeve
Wilson’s fearless approach, championing “difficult” bands and      designs.
declining to make them sign contracts. The label closed in 1992,
but Factory’s influence remains



                            Indie Record Labels
I’ve postedsome l b ow ofIndie mu videosth inspir me forsimil footage
                inks el ,        sic      at ed             ar
                          inmy ow mu video...
                                 n sic
                                 http://www.youtube.com
                                 /watch?v=HS1XrH9077Q

     eal
                                             I particularly like this song because I can relate to it, and it has a

Big D ork
                                             relaxing adjustment to it.


   me w
                                   The video has great effects and moulds well with the song, the narrative is

Ho
                                   well structured.

                                                                                                Be
                                                                                                   nH
                          http://www.youtube.com
                                                                                                Old owa
                          /watch?v=UzzCthKw_C0
 The setting and narrative used in this video helped to inspire a particular shot                   Pin rd
 in my video, this video compliments the song – it’ s excellent!                                       e

The Vacc
         in e s                                 The video provides the effect of memory as well as an alternative ‘ indie’ feature...

Post Brea                                       They’ ve made something as simple as recording in a front room look ‘ retro and

          k Up                                  ‘ modern’ . I admire the uniqueness of this video.
                                        This song is simple, yet catchy and holds great meaning for
                                        teenagers and youth, most adults are also able to related to it.
                                                http://www.youtube.com/w
What makes an indie video successful?


Originality. An indie music video is at it’s best when it’s a
chance taking, friend making, low budget thing – FUN?

A low budget isn’t a necessity for a great indie music video, it’s
just prevalent, and frequently inevitably to be due to indies’
need to express with freedom in both form and subject.

With this indie spirit and these constraints there could be said
to be an independent arts culture, and a less obvious but no less
vivid indie music video visual .
Who’s truly the indie
 genre’s audience?
Females and males from 14-26 – the age in which
 youth struggle to find out who they are and where
                    they belong.

The indie culture holds a place for every individual

Does it’s music therefore relate to everyone? And
     does it therefore have a target audience?
From my research I have
            learnt...
With indie music video’s, less is more, realism
 and trivial, yet every day issues are featured
 not only in the lyrics of the song but also in
 the video.

My video doesn’t necessarily have to related to
 the songs. However it does have to relate to
 my audience.

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Indie Research Powerpoint

  • 2. Definition: Indie Genre Independent music is often shortened to indie music or indie. “ Indie” music is produced independently from major commercial record labels or their subsidiaries, a process that may include a DIY approach to recording and publishing.
  • 4. Rough Trade The big daddy of B indie labels, R ritish ough Trade has had its ups and downs since 1978 when Geof f Travis f ounded it in the back of his Notting Hill record shop. Its early roster was an embarrassment of riches: The label went bust in 1991, losing a decade, but soon af ter its relaunch in the Smiths, the Fall, and 2000, Travis happened upon a little- Stif f Little Fingers whose known New York band called The I nf l am abl e m Strokes. Now owned by B eggars Group, M er i al , R at ough the label manages acts as diverse as Trade’s f irst ever album Antony & the Johnsons and Micachu. release, sold more than Indie Record Labels 100, 000 copies.
  • 5. Crea tion From 1983 to 1999, the lion’s share of carousing and brawling in the B ritish music industry was done not just by the roster of Creation R ecords but It’s style worked a treat also by its management. with Oasis, its biggest Most labels attract success story, as well as signings with lucrative Primal Scream, too close to deals, Creation, call in the debauchery according to a f ormer stakes. However, despite a label manager, “used to Indie Record Labels host of great names, Alan McGee’s company never got drink and drug the bands into submission”.
  • 6. Factory Few defunct British music institutions inspire more nostalgia than Factory, the label that put Manchester on the musical map. Established in 1978 by Tony Wilson and Alan Erasmus, Factory is remembered for its highs:Joy Division and New Order, the But it’s also remembered for it’s lows, notably the suicide of halcyon days of the Hacienda Joy Division’s Ian Curtis in May 1980. No less memorable was nightclub, Peter Saville’s sleeve Wilson’s fearless approach, championing “difficult” bands and designs. declining to make them sign contracts. The label closed in 1992, but Factory’s influence remains Indie Record Labels
  • 7. I’ve postedsome l b ow ofIndie mu videosth inspir me forsimil footage inks el , sic at ed ar inmy ow mu video... n sic http://www.youtube.com /watch?v=HS1XrH9077Q eal I particularly like this song because I can relate to it, and it has a Big D ork relaxing adjustment to it. me w The video has great effects and moulds well with the song, the narrative is Ho well structured. Be nH http://www.youtube.com Old owa /watch?v=UzzCthKw_C0 The setting and narrative used in this video helped to inspire a particular shot Pin rd in my video, this video compliments the song – it’ s excellent! e The Vacc in e s The video provides the effect of memory as well as an alternative ‘ indie’ feature... Post Brea They’ ve made something as simple as recording in a front room look ‘ retro and k Up ‘ modern’ . I admire the uniqueness of this video. This song is simple, yet catchy and holds great meaning for teenagers and youth, most adults are also able to related to it. http://www.youtube.com/w
  • 8. What makes an indie video successful? Originality. An indie music video is at it’s best when it’s a chance taking, friend making, low budget thing – FUN? A low budget isn’t a necessity for a great indie music video, it’s just prevalent, and frequently inevitably to be due to indies’ need to express with freedom in both form and subject. With this indie spirit and these constraints there could be said to be an independent arts culture, and a less obvious but no less vivid indie music video visual .
  • 9. Who’s truly the indie genre’s audience? Females and males from 14-26 – the age in which youth struggle to find out who they are and where they belong. The indie culture holds a place for every individual Does it’s music therefore relate to everyone? And does it therefore have a target audience?
  • 10. From my research I have learnt... With indie music video’s, less is more, realism and trivial, yet every day issues are featured not only in the lyrics of the song but also in the video. My video doesn’t necessarily have to related to the songs. However it does have to relate to my audience.