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FastTrack! Analytics for Consumer Goods Webinar May 5, 2010
Contents
Edgewater’s Corporate Overview ,[object Object]
Advisory Services
Vertical Services
Enterprise Applications
Strategic Technical & Data Services
Founded in 1992
Headquartered in Wakefield, MA
335 Employees
Large North American Footprint
Focus on Middle and Global 2000 Market
Publicly Traded (NASDAQ: EDGW),[object Object]
Why Analytics for Consumer Goods? Why should I be considering analytics? Drive top-line growth via enhanced information Fact-based decisions vs. tribal knowledge Manage bottom line costs and efficiency Drive added value from existing data Increase competitive stance – explore options! Increased visibility into business drivers
FastTrack! Analytics – Consumer Goods Focus Area Build on the core dimensions by adding 3-5 others to address specific business questions in one of these areas:
Consumer Goods Analytics – Sales Focus Area Potential Sales Analytics Subject Areas SGA Analysis Channel Mix Product Analysis Forecasting Customer Analysis Sample KPI’s ,[object Object]
Order cancellation by reason
Sales costs by key account, by profitabilitySample Questions ,[object Object]
 Why are orders being cancelled and what’s the net impact?

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FastTrack Analytics for Consumer Goods