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All Social Media Is Local 2008

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Michael Wiley Chicago All Social Media Is Local: A Guide to Global Stakeholder Engagement
John Kerr Singapore All Social Media Is Local: A Guide to Global Stakeholder Engagement
Bulletin Boards / Forums Still Drive Conversation in Asia
Olga Rasulova Moscow All Social Media Is Local: A Guide to Global Stakeholder Engagement
http://flickr.com/photos/nicointhebus/227054792/ WHAT’S POPULAR? Social networks (at home and at work) and other web resources, like IM, that enable users to connect with each other
http://flickr.com/photos/nicointhebus/227054792/ ,[object Object],[object Object],[object Object],[object Object]
Wolfgang Lünenbürger Hamburg All Social Media Is Local: A Guide to Global Stakeholder Engagement
Social media is language-driven. Your outreach needs to be local, even hyperlocal. http://flickr.com/photos/samuelr/1452379695/
No overall leading social network, but several local champions. http://flickr.com/photos/samuelr/1452379695/
Marshall Manson London All Social Media Is Local: A Guide to Global Stakeholder Engagement
THERE ARE NO BORDERS ONLINE. Business definitions of markets are not relevant in social media. http://flickr.com/photos/wwworks/2712985768/
SOCIAL MEDIA HAS EVOLVED DIFFERENTLY FROM CULTURE TO CULTURE. In the UK, blogs less relevant than in the US, but social networks as or more important. http://flickr.com/photos/wwworks/2712985768/
Conversational content cannot be ad-led – has to transcend a particular spot. STORYTELLING – A NARRATIVE ARC – IS CRUCIAL. http://flickr.com/photos/wwworks/2712985768/
All Social Media Is Local: A Guide to Global Stakeholder Engagement Monte Lutz Washington, DC
[object Object],[object Object],[object Object],[object Object],U.S. POLITICS AND SOCIAL MEDIA http://flickr.com/photos/jacobvorpahl/2087225900/
All Social Media Is Local: A Guide to Global Stakeholder Engagement Steve Rubel New York
WHAT’S NEXT? 5 TRENDS TO WATCH ,[object Object],[object Object],[object Object],http://flickr.com/photos/xploded/141295823/
WHAT’S NEXT? 5 TRENDS TO WATCH ,[object Object],[object Object],http://flickr.com/photos/xploded/141295823/
All Social Media Is Local: A Guide to Global Stakeholder Engagement Q&A http://flickr.com/photos/mansonliu/298440052/
 

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All Social Media Is Local 2008

  • 1. Michael Wiley Chicago All Social Media Is Local: A Guide to Global Stakeholder Engagement
  • 2. John Kerr Singapore All Social Media Is Local: A Guide to Global Stakeholder Engagement
  • 3. Bulletin Boards / Forums Still Drive Conversation in Asia
  • 4. Olga Rasulova Moscow All Social Media Is Local: A Guide to Global Stakeholder Engagement
  • 5. http://flickr.com/photos/nicointhebus/227054792/ WHAT’S POPULAR? Social networks (at home and at work) and other web resources, like IM, that enable users to connect with each other
  • 6.
  • 7. Wolfgang Lünenbürger Hamburg All Social Media Is Local: A Guide to Global Stakeholder Engagement
  • 8. Social media is language-driven. Your outreach needs to be local, even hyperlocal. http://flickr.com/photos/samuelr/1452379695/
  • 9. No overall leading social network, but several local champions. http://flickr.com/photos/samuelr/1452379695/
  • 10. Marshall Manson London All Social Media Is Local: A Guide to Global Stakeholder Engagement
  • 11. THERE ARE NO BORDERS ONLINE. Business definitions of markets are not relevant in social media. http://flickr.com/photos/wwworks/2712985768/
  • 12. SOCIAL MEDIA HAS EVOLVED DIFFERENTLY FROM CULTURE TO CULTURE. In the UK, blogs less relevant than in the US, but social networks as or more important. http://flickr.com/photos/wwworks/2712985768/
  • 13. Conversational content cannot be ad-led – has to transcend a particular spot. STORYTELLING – A NARRATIVE ARC – IS CRUCIAL. http://flickr.com/photos/wwworks/2712985768/
  • 14. All Social Media Is Local: A Guide to Global Stakeholder Engagement Monte Lutz Washington, DC
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  • 16. All Social Media Is Local: A Guide to Global Stakeholder Engagement Steve Rubel New York
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  • 19. All Social Media Is Local: A Guide to Global Stakeholder Engagement Q&A http://flickr.com/photos/mansonliu/298440052/
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