1. Empowering Your Relationships with HCPs
through Online Channels

2. 2
About the Survey
This survey was conducted by Edelman Indonesia in collaboration with the
Public Health division, Medical Faculty, Universitas Gadjah Mada (UGM).
+
Goals
– Gather information about communication channels used by GPs and Specialists when
seeking and disseminating specific information, as well as their interactions with patients
relating to their professions.
– Gather information about their awareness of Universal Healthcare Coverage

3. Methodology
• Total 421 (GPs and Specialists) with >3 years of practice in:
– Jakarta: 139
– Bandung: 122
– Surabaya: 105
– Medan: 55
• The quota of GPs and Specialists was set based on particular population
in each city.
• Face-to-face interviews
• Data was collected from 05 Nov – 14 Dec 2012

4. Profile of Respondents
421 GPs and Specialists were interviewed between November and December 2012
Location Jakarta, 33% Bandung, 29% Surabaya, 25% Medan, 13%
GP/Specialist GP, 56% Specialist, 44%
Years of practice <10, 43% 11-20, 32% >20, 25%
Age <30, 13% 31-40, 29% 41-50, 28% >50, 31%
Base Total = 421; GP = 279, SP = 142

5. TOPLINE FINDINGS
HCPs are moving to digital content for diagnosis, treatment and general health.
Less than half of the GPs and Specialists in 4 big cities understand the flow/process of
Universal Healthcare Coverage. Comprehension amongst Jakarta HCPs is only slightly lower
than in the other regions.
Other than within the limited area of drug information (64%), medical representatives of
pharmaceutical companies were a preferred source of information in only 4% for diagnostic
trends, 3% for new treatments and 4% for general health.

6. More Jakarta-based HCPs are using online resources to search for health
information. But, HCPs in other cities are catching up.
4 OUT OF 5
DOCTORS (84%) IN
JAKARTA SEARCH THE
INTERNET, WHILE IN
OTHER CITIES THIS
HAPPENS AMONG
3 OUT OF 4
DOCTORS (77%).
Q1: In the past 2 weeks, have you accessed the Internet to search for information related to health / medicine?
JKT, Base Total = 139; GP = 92, SP = 47, Other Cities, Base Total = 282; GP = 187, SP = 95

7. Compared to other conventional information sources, internet has become
the primary source to build capacity of GPs and specialists
Internet 64%
9% Magazines
Total 9% Medical Representatives
4% Broadcast Media
3% Print Media
Q2: In terms of work/ profession, which information channels do you like best/most to find information? (S)
Base Total = 421; GP = 279, SP = 142

8. When it comes to new information about diagnosis and
treatment, scientific forums are rated number one, but the Internet comes
second
Diagnosis Treatment
Scientific
Scientific Forum 75 78
Forum
Internet 53 Internet 54
Text Book 26 Scientific Magz 25
Scientific Magz 26 Text Book 22
General
General Magazine 7 9
Magazine
Medical Reps 4 Medical Reps 3
Newspaper 2 Newspaper 2
Broadcast
Broadcast Media 1 2
Media
Q4: In terms of work/ profession, which media or reference in addition to MIMS and scientific journals do you regularly use as a reference
when looking for the information on some of the topics below? (General, Medicine, Diagnosis, Treatment)
Base Total = 421

9. Medical Representatives are the primary information source for new
drugs
Medical Reps 64
Scientific Forum 57
Internet 49
Scientific Magz 23
Text Book 11
General Magazine 5
Newspaper 2
Broadcast Media 1
Q4: In terms of work/ profession, which media outlet or reference in addition to MIMS and scientific journals do you regularly use as a reference
when looking for information on some of the topics below? (General, Medicine, Diagnosis, Treatment)
Base Total = 421

10. But they scored low on information on diagnosis, treatment and
general health
Diagnosis Treatment General Health
Scientific Forum 75 Internet 67
Scientific
78
Forum
Internet 53 Scientific Forum 45
Internet 54
Text Book 26 Scientific Magz 38
Scientific
25
Magz
Scientific Magz 26 Text Book 20
Text Book 22
General Magazine General Newspaper 18
7
9
Magazine
Medical General Magazine 14
Medical Reps 4 3
Reps
Broadcast Media 13
Newspaper 2 Newspaper 2
Broadcast Medical Reps 4
Broadcast Media 1 2
Media
Q4: In terms of work/ profession, which media or reference in addition to MIMS and scientific journals do you regularly use as a reference
when looking for information on some of the topics below? (General, Medicine, Diagnosis, Treatment)
Base Total = 421

11. Where do GPs and Specialists recommend patients to go for health
and medical information?
An empowered patient goes online to get new, deeper information
37
Internet/web/ blog/forum 39
38
32
Health professional 31
32
23
Books/journal 20
21
6 Specialist
Print media 7
7 GP
2 Total
Broadcast media 3
2
Q5: Which of the following sources of information do you recommend to your patients MOST if they want to find information on health
or medical issues? Which one do you recommend as the SECOND? Which is the THIRD?
Base Total = 421; GP = 279, SP = 142

12. Less than half of the GPs and Specialists in 4 big cities understand the policy
mechanics of Universal Healthcare Coverage, with Jakarta doctors’ level of
comprehension coming in slightly lower
5: Fully
3% Understand 5%
35% 4. Understand 38%
35% 3. In doubt 32%
27% 2. Do not
understand
19%
1: No
comprehension,
1% Lack awareness 6%
JAKARTA of UHC OTHER CITIES
Q20: What is your opinion on the process / workflow and overall information system of National Health Insurance (SJSN)?
JKT, Base Total = 139; GP = 92, SP = 47, Other Cities, Base Total = 282; GP = 187, SP = 95

13. Edelman Health & Human Services
"In this unique practice we integrate healthcare PR (disease awareness, market access and OTC) with work for
international bodies and NGOs in community outreach, social behavioral change and environmental programs"
The health environment is changing in Asia, driven by an aging
Key Services population, the increasing challenges posed by chronic disease
Key to our successful health and societal issues such as health reform. These issues, together
engagement initiatives with with the rapid uptake of social media and a changing media
clients is the multi-disciplinary landscape, impact the way in which we help companies create
offerings we specialize trusting relationships with stakeholders in the region.
in, including:
Edelman knows the health market in Asia. With health expertise in
 Rx Health
all offices across the region, we are able to deliver both regional
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of chronic disease, the health technology
 Health Media
revolution, wellness, infectious disease pandemics, biomedical
 Crisis/Issues Management science, and access to healthcare.

14. Thank You
For more information, please contact:
Bambang Chriswanto Intan Wibisono
Vice Chairman and Head of Consulting Healthcare Manager
Edelman Indonesia Edelman Indonesia
bambang.chriswanto@edelman.com intan.wibisono@edelman.com
+62 811 94 9188 +62 818 99 0610