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Social Business Transformation at IBM - From Social Connections 2015 in Boston

IBM is on a journey to becoming the preeminent social business... focused on outcomes. Social collaboration has provided improvements in innovation, agility, efficiency, employee engagement, and client results throughout IBM. This presentation, delivered by Ed Brill - Vice President, social cloud deployment and adoption - covers IBM's current outcomes and its plan in 2015 to deploy social collaboration in the cloud, including the new IBM Verse reimagined email solution.

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Social Business Transformation at IBM - From Social Connections 2015 in Boston

  1. 1. Focused on Outcomes Ed Brill, VP, Social Cloud Deployment and Adoption at IBM IBM’s Social Business Transformation
  2. 2. Let’s talk about social business. §  What is a social business? §  How is IBM doing it? §  What value does social add to business and to me? §  What outcomes has IBM seen from social business practices? §  Real Examples of IBM’s Social Business Wins §  IBM’s Social Future - On the Cloud
  3. 3. Defining Social Business A social business is an organization whose culture of participation and systems of engagement encourage networks of people to create business outcomes. – Derived from Andrew Grill/IBM Interactive 3
  4. 4. Social Business at IBM: Taking Advantage of Change IBM is looking beyond social media to see how social technologies drive real business value. From marketing and sales to product and service innovation, social is changing the way employees connect, share expertise, and engage with each other & clients. We’re moving beyond holding hands and sharing files... 4
  5. 5. IBMer social participation has increased significantly in the past few years. 43% 18% 40%21% 38% 23% 5% 9% 38% 5 0 20 40 60 80 100 Q3 2009 Q2 2010 Q3 2010 Q2 2011 Q3 2011 Q1 2012 Q2 2012 Q3 2012 Q1 2013 Q2 2013 Q3 2013 Q1 2014 Q2 2014 Connections UsageUs ag 92% of IBMers now use the platform. There was a significant increase in daily usage in 2014.
  6. 6. Employee Engagement Speed & Agility EfficiencyInnovation Improved Client Experience & Growth For the company: For IBMers: Improved Flow Career Progression Sense of Belonging Reputation & Eminence Outcomes of IBM’s Social Business Journey 7
  7. 7. Social Ambitions Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impact For more info, visit: ibm.com/ibmcai/socialstudy12
  8. 8. Being social does impact business outcomes Our analysis observed a statistically significant correlation between employee engagement and innovation results where optimally engaged employees are 120% more likely to generate measurable innovation and 150% more likely to demonstrate customer advocacy. After employee tenure it was the single most important predictor of innovation, by a long shot, and it was only marginally behind tenure. Basis: Study of Enterprise Graph and Patents & Publications Data Source: Marie Wallace’s blog – All Things Analytics14
  9. 9. There is Value in Social Coaching 200 IBM Executives Coached Over Two years §  Coached execs score 60% higher than un- coached executives on personal dashboards §  Coached execs have 4x as many network contacts and create 6x as much helpful content §  57% of un-coached executives score below 20, but only 21% of coached execs fall below this level 15
  10. 10. IBM’s Social Dashboard – Measure Your Eminence 10
  11. 11. Success Stories: IBMers Achieving Business Outcomes Through Social 16
  12. 12. •  HUB used for project management, communications, and important assets •  Helps the team manage multiple-party responses to complex RFPs •  Collaborated in the HUB to close a multi- million cross-brand deal for IBM •  Improved client relationship and drove revenue for the company