Presentation for a student project based on a school uniform company.

1. Design by: Ed Lewis
Student Project. General Assembly UXDI Winter 2013
Thursday, December 5, 13

2. About the Product:
TrueSpirit is a new internet clothing retailer for parents who want a modern
school uniform. It makes finding the right uniform easy and quick and unlike
other uniform retailers it does it all with a sense of fun.
About the Project:
TrueSpirit is a new start-up based in the Bay Area. The TrueSpirit team was looking to
create an appealing experience for busy parents that could be delivered via web and
mobile channels.
The team was given the constraint of targeting the web as the primary delivery channel.
Thursday, December 5, 13

3. http://invis.io/5XKTO3DQ
HELLO BEAUTIFUL
HERE’S WHAT’S NEW FOR YOU
Thursday, December 5, 13

4. CASE STUDY
Thursday, December 5, 13

5. User interviews
Method:
We researched dozens of other online retailers that specialized in
school uniforms, kids’ clothes, and household goods to understand
both what the current market is for school uniforms and what are the
online retail experiences that parents have come to expect.
Findings:
Current online retailers of school uniforms had sites that were
confusing and could easily make parents take a lot longer to buy a
uniform than it would to buy non-uniform clothing. With time pressures
that parents face, opportunities for frustration are even more severe.
Opportunities Identified:
Create an easy way for parents to know that they’ve found the correct
uniform and quickly make the purchase.
1). Finding the school is very important
2). Parents knowing that they’ve “finished the outfit” is key
3). Quickly buying the outfit allows more time for buying non-uniform
items
Thursday, December 5, 13

6. Scenarios
Method:
We ideated and sketched out possible user scenarios:
- Parent who has direct link to shopping list from school
- Parent without link, but knows school’s name
And came up with the flowing user journeys:
AWARENESS
Awareness of the product
SET UP AND FIRST RUN
SUCCESSFUL SHOPPING EXPERIENCE
Opportunities Identified:
By creating an easy path to follow for parents the process of
buying a small outfit or a large outfit requires very little effort and
leads to more successful checkouts.
Thursday, December 5, 13

7. Prototype
Method:
The team created a prototype in InVision that
captured the screen-based version of the
experience.
LE
MP
SA
AWARENESS
Awareness of the product
SET UP AND FIRST RUN
First time experience
- buying uniform
CORE PRODUCT EXPERIENCE
Finding child’s school
Finding shopping list for uniform
Adding all items to bag
Checking out
Thursday, December 5, 13

8. With an easy path to follow for buying a school uniform, TrueSpirit takes the
hassle out of shopping for busy parents. They can quickly make a purchase and
will be more likely to want to use the service for buying additional clothes in the
school years to come.
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9. THANK YOU
Ed Lewis
ed.lewis@gmail.com
Thursday, December 5, 13