Presented to Social Media in Times of Crisis Symposium 2011
Hosted by the Eidos Institute
4 April 2011, State Library of Queensland, Brisbane, Australia
Speaker: Eileen Culleton, Founder and CEO Emergency 2.0 Wiki (Voluntary).
Dev Dives: Streamline document processing with UiPath Studio Web
Emergency 2.0 Wiki Project
1. Turning the vision into reality...
Social Media in Times of Crisis Symposium
Monday 4 April 2011
Eileen Culleton, Voluntary Project Leader
2. Cyclone Tracey struck Darwin
Christmas Eve 1974
2
Image taken from: http://www.abc.net.au/aplacetothink/html/cyclone.htm
3. Australia’s most devastating cyclone
- on a human level
• 71 people killed
• Thousands injured
• 40,000 left homeless
• Destroyed the city
Image taken from Cyclone Tracey Newsreel 1974: http://www.youtube.com/watch?v=B89wBGydSvsT 3
4. For many hours – noone else knew
4
Photo: Rick Stevens, taken from http://www.theage.com.au/environment/weather/mayor-governed-a-heap-of-rubble-20110202-1advy.html
5. Communications
infrastructure was
destroyed
Image taken from Cyclone Tracey Newsreel 1974: http://www.youtube.com/watch?v=B89wBGydSvsT 5
7. Amateur radio operator sent the call
Contacted Perth to let
the world know Darwin
needed help
Image taken from: http://www.hamradiotransceiver.co.uk/ham-radio-transreceivers-
information/ham-radio-transreceiver-remains-popular/ 7
8. First radio bulletin late Christmas Day
Image taken from Cyclone Tracey Newsreel 1974: http://www.youtube.com/watch?v=B89wBGydSvsT 8
9. For 5 days official communications was via
amateur radio aboard MV Nyanda
A
Image taken from: Wikipedia: http://en.wikipedia.org/wiki/Cyclone_Tracy 9
10. The armed
forces were
deployed
Image taken from National Archives of Australia on Vimeo: http://vimeo.com/6290869 10
11. But the city was was destroyed
But the city
destroyed
Image taken from Cyclone Tracey 1974 “Santa Never Made it Into Darwin” http://www.youtube.com/watch?v=ZD0DRmWQ65Y
11
12. 30,000
evacuated
in the
largest
airlift in
Australia’s
history
Image taken from: Wikipedia: http://en.wikipedia.org/wiki/Cyclone_Tracy 12
18. Imagine
Image taken from: http://gov2em.net.au/futurescenario/
....if web 2.0 and social media was integrated
into mainstream emergency communications?
18
19. Imagine...
Image taken from: Social Media helping Emergency Management Final Report to Gov2.0 Taskforce: http://gov2.net.au/projects/project-14/
21. Imagine if it was two-way...
Image taken from: http://gov2em.net.au/futurescenario/
21
22. Information is power...
Image taken from: http://gov2em.net.au/futurescenario/
...and information saves lives and property
22
23. And information is critical
to community recovery...
“Key to disaster
recovery is an informed
community ...through
provision of timely and
accurate information”
Emergency Management Australia, Emergency Manual Series
– Community Development in Recovery from Disaster
23
24. Used Social Media to provide
information lifeline to those
impacted by Cyclone Yasi
24
25. Key to recovery is providing mechanisms to
empower the community to self mobilise...
“Disaster recovery is
most effective when
conducted with the
active participation of
the affected
community”
Emergency Management Australia, Emergency Manual Series
– Community Development in Recovery from Disaster
25
26. Community Recovery
Empowering the community
• Used social media to galvanise and
mobilise the “Mud Armies”
• Facebook site also enabled direct
appeals and ‘active localism’
• Leveraged for “Clean up Australia”
• Building community resilience and
social capital
26
27. EBCC – grass roots example
Community Centre used Facebook to:
• Share official information
• Rally and mobilise volunteers
• Call for donations
• Enable ‘active localism’
• Cross promote other agency activities
27
30. Conferences – emergency 2.0
10 March 2011
Brisbane
4 April 2011
Brisbane
Australia 6-7 April 2011
Melbourne 10-12 April 2011
Canberra
Overseas
13-15 April 2011
24 March 2011 Mt Macedon Vic
Virginia, USA
35. Emergency 2.0 Wiki Working Group
Members volunteering their professional skills and time to turn
the vision into a reality. From the government, community,
education and business sectors.
Department of Community Safety
Department of Communities
Department of Local Government and Planning
Queensland Health
36. Vision
To empower the community with the
knowledge to utilise web2.0 and
social media in emergency
communications.
• Emergency agencies
• Government agencies and schools
• Community agencies and nonprofits
• Business
• Media and the Public
36
37. Goal
To provide best practice guidelines
on how to utilise social media in all
phases of emergency management:
• Emergency preparation
• Emergency response
• Emergency recovery
38. A Wiki will enable the community:
• To access practical guidelines based on best
practice
• To save ‘reinventing the wheel’
• To mitigate risk
• To keep up with rapidly changing technology
and trends
39. What is a wiki?
http://en.wikipedia.org/wiki/Wiki
39
40. Who will use it?
• Emergency agencies
• Government agencies
• Community eg community centres,
schools, non profits
• Business
• Media and the public
40
41. What emergencies will it cover?
Natural Disasters
http://www.skynews.com.au/national/article.aspx? Chris Ison, The Morning Bulletin
http://www.terranean.com.au/news.htm id=562283&vId=
Manmade Health
emergencies Emergencies
http://themostimportantnews.com/arch
http://www.emergency.nsw.gov.au/co http://www.photosfan.com/history/p ives/
ntent.php/645.html age2/
43. Guidelines to include:
• Risk and Mitigation Checklist
• Moderator’s checklist
• Content management
• Stakeholder management
• Resourcing
• Staff policies
• Internal communication and channel integration
• Business continuity
• ICT requirements & security
• Record management and archiving
43
44. Wiki Tips – Amplifying your message
• Find the popular hashtag # and add to your
message eg #flood
• Follow emergency agencies eg @QPSmedia
• Follow the media eg @abcradio
• Ask everyone to retweet your message – in
your message, “please RT”
• Keep your message to 100 characters so
people can add their message to the RT
• Put the link on your website home page!
44
45. Wiki Tips – other topics
• Amplifying the message of official agencies
• Live monitoring of social media
• Crowdsourcing
• Using real time online maps
46. How?
• Driven from QLD
• Emergency 2.0 Wiki Working Group
• National Governance – to be representative of
emergency, government, community & business
• Alliances (to include)
• local – LGAQ, Volunteering QLD, EMPA, Rotary
Australia, Chamber of Commerce
• national – EMA, EMPA, Australian Red Cross, LGA,
Gov2.0 groups, AGIMO, Rotary
• international – NEMA, Crisis Commons, SMEM
46
47. Project Approach
• Establish a framework – technology, content,
governance, stakeholder engagement, communications
• Establishing online presence – Twitter, LinkedIn, Ozloop
• Stakeholder Engagement & building networks
• Soft launch for collaborative input by stakeholders
• Consultation for public review
• Go live – ready for Cyclone, Flood, Bushfire Season
• Review – post implementation
47
50. How can I help?
• Help write content, or edit it
• Peer review and comment on discussions
around suggested content
• Help promote the Wiki to your networks
• Help us establish alliances
• Contribute to the forum, comment on the blog,
tweet!
51. Contact Us
LinkedIn: Government2.0 in Queensland
Twitter: @emergency20wiki
@gov2qld
Email: emergency20wiki@gmail.com
eileenculleton@gmail.com
51