This is a summary of the findings from the Econsultancy/Datalicious study into The State of Marketing Attribution in Asia-Pacific. The full report looks at the benefits of marketing attribution across multiple channels, various approaches and technologies used, and the keys to success. It’s based on a survey of more than 400 client-side and agency marketers based in the APAC region. Download the full report: http://bit.ly/1rnZEEX

1. STATE OF
MARKETING ATTRIBUTION
In association with Datalicious, Sep 2015

2. Main goals for Marketing Attribution in
Asia Pacific

3. Benefits of Marketing Attribution according to
Brands and Agencies in Asia Pacific

4. Top 3 vendors used for attribution by Brands

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