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E Consultancy Social Media Monetisation Case Study
1. Monetising Social Media A case study in measuring the value of social media marketing online Ashley Friedlein CEO E-consultancy.com
2. â The future of the social web â â Harnessing Social Media for B2B and B2C marketing campaignsâ â How UK Government approaches the web and social media â â Social and Professional Networking how marketers and users navigate in the Web 2.0 worldâ â The impact and ROI of social retail â
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4. â Internet-based tools and venues where anyone can communicate publiclyâ
8. Q: Has Second Life worked for you? A: âItâs a lot more hype than reality.â Chris Shimojima, VP, Nike.om Q: How did the YouTube clip help generate pledges? A: ââŠi t's not a top referring site ⊠in terms of pledges and uptake of products, we're not seeing that come through. â Rob Merrington, Head of Brand Advertising, EDF Energy