20 Practical tips for a successful internationalisation project

ecomplexx
Internationalisation
20 Practical tips for a successful internationalisation project.

your digital identity | www.ecomplexx.com 09.06.2009 | 1

Who we are

Ecomplexx Facts and Figures
Founded 1995

Turnover ca. 5 M€ (2008)
Employees 80

Executive Board Christoph Mause, Helmut Nachbauer, Klaus Oberlehner
Branches Leverkusen (Deutschland), Reading (UK), Wels (Österreich)
Sales ofﬁces München, Oldenburg, Paris, Wien

Segments Strategy, Design, Technology, Marketing, Services


ecomplexx and Open Text – RedDot

ecomplexx is Europe‘s leading RedDot partner
•  Most successful RedDot Partner 2005

•  RedDot Integration Award 2005 / 2008
•  Own ECM department

•  over 30 trained RedDot developers (CMS, LiveServer, XCMS)

ecomplexx is one of the most experienced partners
•  Experience with large scale CMS projects
•  Main focus on internationalisation, integrative solutions, LiveServer/J2EE

•  Over 400 successful RedDot projects


Key Clients


Tip 1 – Experience counts

A good project manager should :

  Not participate in company politics
  Be armed with enough competencies and authority
  Be good at communicating
  Be assertive
  Be a good negotiator


Tip 2 – Get your project structure right

Language variants

Project copy

Master/Child


Tip 3 – Start simple

Start simple!


Tip 4 – Test thoroughly

!
Mistake x (No. of countries)
=
BIG Problems!


Tip 5 – Build an intelligent structure

  Keep publication packages, permissions and workﬂows
simple and to a minimum

  Develop a project prototype with all the requested
functionality ﬁrst

  Have everyone involved speak the same language

  Carefully plan your asset manager structure, using as few
folders as possible


Tip 6 – Keep the template count down

  Deﬁne the templates set up front
  Test all these in the prototype project
  Stick to them

A modular approach offers greater
Flexibility than one catchall content class


Tip 7 – No static content in templates!

.modul-460-text div.top, .modul-460-text-right div.top {
height: 30px; width: 460px; overﬂow: hidden;
background-image: url(<%img_bg_modul_460_190_top%>);
background-repeat: no-repeat; }
.modul-460-text div.middle, .modul-460-text-right div.middle {
width: 460px; overﬂow: hidden; min-height: 160px;
background-image: url(<%img_bg_modul_460_190_middle%>);
background-repeat: repeat-y; }
html .modul-460-text div.middle, * html .modul-460-text-right div.middle {
height: 160px; }


Tip 8 - Develop documentation as you go

  Detail the steps involved to set up a new country project
  What elements need to be translated?
  What needs to be conﬁgures in LiveServer? (If anything)
  What parts need to be re-tested?
  …


Tip 9 – SmartEdit usability is the key

Carefully plan your interface


Tip 10 – Workﬂows seldom ﬂow

Keep it simple!


Tip 11 – Don’t use locales

Why use individual projects?

Easier to maintain/support

If a project has a problem, only one country will
be affected


Tip 12 – Be organised

Keep everything in the CMS; save heartache


Tip 13 – Use LiveServer functionality

Project 1

Project 2


Tip 14 – Translate centrally

Central translation of the complete content by one
service provider

Provision of content in ﬁnished web projects using RedDot

Proofreading loops via clients in participating countries


Tip 15 – Set up a training schedule

Training Timeframe Contents
Base training Day 1 Introduciton to RedDot and project

Day 2 Work on ﬁnal project and coaching

Online Training 30-60 mins as needed at Online training using Webex (or similar) with
start. Every 4 weeks the ability for people to ask questions
thereafter

Advanced 1 day (after about 4 Review of previous work, coaching, future
Training months) development requirements


Tip 16 – Devise a realistic roll-out plan

1  2  3  4  5  6  7  8  week 


Tip 17 – International means 24/7

Decide what hours you will cover
Plan backup and maintenance schedules
Use a publication server to improve performance

Tip 18 – Take analytics into consideration

9000 
8000 
7000 
6000 
5000 
4000  Datenreihe1 
3000 
2000 
1000 
0 
1  2  3  4  5  6  7  8  9  10  11  12 

Gather analytics from the start


Tip 19 – International SEO is tricky

Decide what is important to you


Tip 20 – Plan your international support

How much cover do you need?
Document common issues
Find the resources


Any questions? - Thanks for listening!

© by ecomplexx Juni 09
This presentation and all it‘s content are the property of ecomplexx
The transfer of documents to third parties or publication, reproduction, dissemination, reproduction or other exploitation of the ideas and
solutions, without the prior consent of ecomplexx is not permitted.
ecomplexx are always at your service when it comes to implementing the ideas and solutions presented


20 Practical tips for a successful internationalisation project

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