Dmac media discuss eCommerce for small business content at eCommerce Expo Ireland 2016 on April 19th in Dublin, Ireland.

1. Start Small Grow Big
A guide to eCommerce for small business
Presented by
David McEvoy

2. Founded 2006
Web development & eCommerce specialists
Currently working with over 800 customers across Ireland

3. We are going to talk about…
● Assessing your assets
● Budget
● Platform choice
● Develop a strategy
● Partner selection

4. Assess your assets
What tools do you already have?
● Project management
● Product management
● Content management
● Marketing management

5. Budgeting Time vs Money
A website can cost anything from
€50 - €50,000
• What can you afford as a setup cost?
• What are you comfortable risking?
• What have you budgeted for ongoing
marketing?
• The less money you spend the more time
you will spend.
GET THE BALANCE RIGHT FOR YOU

6. Choosing the right platform for your
Budget
Types of platforms…

7. Choosing the right platform for your budget
● Flexibility matters
● Find out what is available
● Look at competitors…. What are they using?
● Is it custom or off the shelf?
● Does it play well with others?

8. Select the right partners
• SEO, PPC
• Email Marketing
• Social Strategy
• Content Strategy
When you are starting a project you need to choose partners
that can scale with you
Some of the aspects you need to cover:
• Delivery Partners
• Payment Partners
• Loyalty Solutions
• Business intelligence

9. Create a Strategy
Just because you have it all does not mean you should
sell it all. Plan what ranges you promote and how
often they are going to change.
• Find out who your customers are
• Find out what you can sell them
• Margin maketh the man!

10. Any Questions

11. Dave McEvoy
Director
Dmac Media Ltd.
Web Design Specialists
T: 071 9300637
M: 085 7210173
dave@dmacmedia.ie
dmacmedia.ie