Станислав Братушков - проект мениджър нa Isobar Commerce България споделя стратегията на глобалният гигант в козметичната индустрия - Шасейдо за атака на онлайн пазара и онлайн продажбите от сцената на eCommCongress 2019
2. Our partnerships
2
Platinum Partner
Adobe Marketing Cloud
Over 100 certifications
Specialised AEM
World’s largest GA 360
relationship. Certified experts
in: Tag Manager, Optimise,
Data Studio & Attribution
Gold Partner
Over 60 certifications and
2 MVPs
Platinum Partner
53 certifications
Platinum Partner
300 certifications
350 projects in last 3 yrs.
Commerce Cloud Partner
of the year 2016
Global Elite Partner
Partner of the year 2016
Over 80 certifications
15. Цел: Създаване и представяне на
Shiseido Digital Experience
„The Soul of Shiseido expresses our
uniquely Japanese approach, one that that
fuses art and science to create beauty that
is inclusive, empathetic, meaningful.“
„A gift of Japan to the
World”
16. Стратегия
ВОДЕЩИ ПРИНЦИПИ
REFINED
Present a clean and
prestigious brand
interface that enables
intuitive discovery,
browsing, and
shopping.
AUTHENTIC
Evoke Shiseido
heritage and the
spirit of Omotenashi
– honor the past
while looking future-
forward.
OPTIMIZED
Deliver a fast, best-in-
class, mobile first
experience built on
lightweight,
responsive, grid
systems.
STORIED
Inspire with rich
editorial narratives
that activate the
brand – leverage
image, video, and
long-form copy.
PERSONAL
Create an
individualized
experience for each
unique customer,
relevant to their
interests and geo-
location.
INFORMATIVE
Educate through
engaging content
and experiences to
help and guide
customers towards
the best product.
CONSISITENT
Maintain and
preserve the brand at
every instance to
ensure familiarity and
to reinforce its
stature.
INFLUENTIAL
Empower Shiseido
fans to be part of the
brand and product
narrative – engage in
open two-way
dialogue.
17. Стратегия
СТРАНИЦИ и ПЪТЕКА
HOMEPAGE
• Запознаване с марката
• Създаване на акаунт
• Записване за newsletter
• Контакт с консултант
• Любими продукти
• Препоръчани продукти
• Подтикване към покупка
CATEGORY
• Води до продуктова страница
• Любими продукти
• POV на категорията
• Продължава историята на
марката
• Правене на поръчка
PRODUCT DETAIL
• Препоръчани продукти
• Подпомагащи материали
• Любими продукти
• Контакт с консултант
• Правене на поръчка
• Абониране за продукт
PRODUCT LANDING
• Води до продуктова страница
• Любими продукти
• История на продукта
• Продължава историята на
марката
• Правене на поръчка
Our relationships are strategic and longstanding:
Adidas — trusted digital marketing and commerce partner across fifteen markets globally.
Coca Cola — the local agency in fourteen markets globally delivering Digital Marketing and Activation projects since 2013. Also managing the Social Listening Unit for Coca Cola across western Europe.
Enterprise — developing strategy, creative and customer experience to deliver a global digital overhaul for the brand across all touchpoints.
GM — client across US, EMEA and APAC. Delivering end to end digital solutions, including mixed reality products and experiences.
KFC — leading KFC China in an experience transformation journey to connect with consumers through technology and creativity. Most recently the relationship has extended to EMEA where we are developing brand strategy for the Italian market.
Mead Johnson — working on Enfa (infant milk), we are End-to-End Agency of Record in China, from Brand to Digital to CRM, delivering across all marketing touchpoints. We are also their Disruptive Innovation AOR globally.
Nestle — working with Nestle across EMEA, APAC, Canada and Mexico delivering digital campaigns across their portfolio of brands. Most recently we have been appointed to deliver Voice and Chatbot experiences globally.
Philips — Delivering master global campaigns and toolkits across all Philips business units. Working across EMEA, US and APAC.
Shiseido — leading Shiseido through a global omni-channel transformation project. A collaboration between Isobar UK, US, and China.
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