How the copy of the ad, the description and other parts can boot the e-commerce sales? Lyubomir from Next Copy shares his thoughts.

2. AGE
NDALyubomir
Lyubomirov
CEO and Senior
Copywriter at
“Copywrite Studio”
blogger, pipe smoker,
reader, writer and mad
about Crusades era

3. So…..
Lorem commercial Textus est potestas
creo Copywriting uber, muneris vel
personae. Ad agendum maxime faciunt
praecepta continent. Finis eorum est, ut
agat secundum quod quidam faciunt
auditores quodammodo.

4. Sorry wrong language…..
Copywriting is the ability to create
promotional and commercial texts for
product, service or person. They create
special rules and contain call to action.
Their purpose is to act on certain
audiences in a way that make them act in
a certain manner.

8. WHATREALLYDECIDES
CONSUMERSTOBUY ORNOTTO BUY
ISTHECONTENTOF YOUR ADVERTISING,
NOTITSFORM –
DavidOgilvy

9. “A good advertisement is
one which sells the product
without drawing attention to
itself.”

11. PRODUCT:
….CONDOM
Decision?

15. DIGI
TALDIGITAL/online is just a platform.
The difference is.....?

16. UNDERSTA
NDING
PEOPLE'S
ONLINE
BEHAVIOR

17. FIVE COMPONENTSOFUSABILITY
Learnability:
How easy is it for users to accomplish basic tasks the first time they
encounter the design?
Efficiency: Once users have learned the design, how quickly can
they perform tasks?
Errors:
How many errors do users make, how severe are these errors, and
how easily can they recover from the errors?
Memorability:
When users return to the design after a period of not using it, how
easily can they reestablish proficiency?
Satisfaction:
How pleasant is it to use the design?

18. HOWTOCREATE CONTENT/COPY
KISSKeep ItSimple,Stup*d
―...It'sso, so easy for
readers to getdistracted
online‖...
―Make your point with
precision...‖
―Follow your instructionto
'click here', 'roll over', or
'buy now!'...‖
Lewis Raven, Associate
Creative Director, glue Isobar,
―...People read copy
differently online thanthey
do offline, so advises
"writing visually―
"Online users view text
rather than readit. They
scan, skim andscroll.
Normally at high speed...‖
Eloise Smith, Creative Director at
Euro RSCG London
―....Online text
behaves differently
from print –
it's clickable,
scrollable,
copyable
and
searchable..‖

19. HOWTOCREATE CONTENT/COPY
It'sa cliche, but knowledge is power.
Or in the case of a digital copywriter — fuel.
In order to be successful,
YOUNEEDTO KNOW
THEPRODUCT,YOURAUDIENCE
AND THESPACE WHICHYOU'RE
WRITING FOR, INTIMATELY.

20. "GOOD WRITERS KNOW THINGS.
THEY FIND OUT INTERESTING THINGS OUT
ABOUT PRODUCTS OR SERVICES.
George Tannenbaum, Executive Creative Director at R/Ga

21. NOW...
HOW DO YOU
WRITEIN DIGITAL/
SOCIAL NETWORKING

22. THE IDEAL LENGTH OF A
TWEET IS 100CHARACTERS

23. THE IDEAL LENGTH OF A
TWEET IS 100CHARACTERS

24. Tweets are limited to 140 characters so they
can be consumed easily anywhere, even via
mobile text messages.
There’s no magical length for a tweet,
But tweets shorter than 100 characters, Get
a 17% higher Engagement rate.

28. TIPSFOR ONLINE CONTENT LENGTH:

29. The formula?

32. is good
MUSIC
GO TO
CONCERT
addiction

33. Read… Read..
Write...Write...
& Write

34. S.A.L.E.S

35. Imagine you're
talking with them

38. Sleep
with
the
Brand

39. Advertising in businessis
a form of marketing
communication
KEEP IN 2:
WHATTOSAY
HOWTO SAY

40. To master digital copywriting, you
need to understanding people's online
behavior

41. REMEMBER
S.A.L.E.S
Speak their language
Always imagine them
Live the experience
Extraordinary attitude
Sleep with the brand

42. That was all. Thank you