2. Agenda
• Internet Trends Vietnam
• What is an Ad Network?
• Why Lienket247?
• 10+ Content Channels
• Lienket247 Offerings
• Advertiser Case Studies
3. Vietnam Internet User Statistics
As of August 2009, Vietnam has 21,822,468 internet users (Source: VNNIC.NET).
This number is equivalent to 25.44 % of Vietnam population.
Internet rapidly becomes communication medium replacement for traditional ones like newspaper,
television, radio…
25,000,000
21,822,468
20,834,401
20,000,000
17,718,112
15,000,000 14,683,783
10,000,000 10,710,980
6,345,049
5,000,000
3,098,007
-
2003 2004 2005 2006 2007 2008 2009
Source: VNNIC.net
4. Internet Usage Boom in Vietnam
TELEVISION NEWSPAPER OUTDOOR RADIO ONLINE
Morning On road to Checking emails
Breakfast Breakfast
Newspaper work Reading news
Info Search
& Chatting
News,
Lunch Time Driving Music, News
Magazines
Chat, Blog
On road back
Driving
home
Entertainment
News, Web
Magazines
Surfing
News,
Entertainment, Search, Chat,
Sport Blog
Source: AC Nielsen
Online media providing maximum exposure to targeted customers
5. Vietnam Internet Landscape Summary
• Since 2003, internet usage in Vietnam has risen from 35%
to 55% in urban Vietnam.
• Profile is still skewed to young (15-25 yr), male and single.
Though still growing, internet is partially limited for its young
audience.
• In-home use has surpassed i-café use (55% vs. 19%). Due
to in-home use penetration, internet usage is tripling and
changing surfing behaviors.
7. Definition of an ad network*
• Transact, serve, track and report the
distribution of ads to publisher’s web
pages
• Enable advertisers to advertise on
multiple sites through one central
location
• Super charged with ad technology to
enable targeting, singular reporting
and helps you find out which half is
working and which is not
* JP Morgan – Rise of Ad Networks – Oct 2007
8. Why Ad Network?
• Low cost
• No time or geographic restraint
• Suitable for businesses at all sizes
• Precise audience targeting
• Pay for performance
• Complete transparency
• Real-time reports
10. LienKet247 Network Highlights
1,000 + good quality websites
1+ billion page views monthly
150+ million visits monthly
10+ content channels (up to 26)
IAB standard banners, Rich
media & In-stream Video
Professional support in
campaign administration
Vietnam market-focused
LienKet247 connects you with 21
million people in Vietnam!
11. Long-tail marketing
Lower cost: using less popular
websites
More effective: finding the right
prospective buyer at the right
time
12. LienKet247 Most Popular Network Channels
E-Commerce Blogs & Forums Information Technology
Women Economics & Finance Online Entertainment
Search News & Information Education Health & Medicine
24. Performance-based advertising cost
FLEXIBLE OFFERINGS
FLEXIBLE OFFERINGS
Cost Per Mille Cost Per Click Cost Per Day
(CPM) (CPC) (CPD)
Pay for each Pay for each single Pay for each day
thousand views of click on your publisher websites
your advertisement advertisement display your
advertisement
25. Contact Us
For further information, please contact:
ECOM JSC.
Lienket247 Advertising Department
12 Hoang Du Khuong, Dist. 10, HCMC
T: (08) 6264 8826 F: (08) 6264 8827
Email: sales@lienket247.com