1. AD NETWORK
LienKet247 provides advertisers & agencies
the largest online reach vehicles in Vietnam

2. Agenda
• Internet Trends Vietnam
• What is an Ad Network?
• Why Lienket247?
• 10+ Content Channels
• Lienket247 Offerings
• Advertiser Case Studies

3. Vietnam Internet User Statistics
As of August 2009, Vietnam has 21,822,468 internet users (Source: VNNIC.NET).
This number is equivalent to 25.44 % of Vietnam population.
Internet rapidly becomes communication medium replacement for traditional ones like newspaper,
television, radio…
25,000,000
21,822,468
20,834,401
20,000,000
17,718,112
15,000,000 14,683,783
10,000,000 10,710,980
6,345,049
5,000,000
3,098,007
-
2003 2004 2005 2006 2007 2008 2009
Source: VNNIC.net

4. Internet Usage Boom in Vietnam
TELEVISION NEWSPAPER OUTDOOR RADIO ONLINE
Morning On road to Checking emails
Breakfast Breakfast
Newspaper work Reading news
Info Search
& Chatting
News,
Lunch Time Driving Music, News
Magazines
Chat, Blog
On road back
Driving
home
Entertainment
News, Web
Magazines
Surfing
News,
Entertainment, Search, Chat,
Sport Blog
Source: AC Nielsen
Online media providing maximum exposure to targeted customers

5. Vietnam Internet Landscape Summary
• Since 2003, internet usage in Vietnam has risen from 35%
to 55% in urban Vietnam.
• Profile is still skewed to young (15-25 yr), male and single.
Though still growing, internet is partially limited for its young
audience.
• In-home use has surpassed i-café use (55% vs. 19%). Due
to in-home use penetration, internet usage is tripling and
changing surfing behaviors.

6. What is an Ad Network?

7. Definition of an ad network*
• Transact, serve, track and report the
distribution of ads to publisher’s web
pages
• Enable advertisers to advertise on
multiple sites through one central
location
• Super charged with ad technology to
enable targeting, singular reporting
and helps you find out which half is
working and which is not
* JP Morgan – Rise of Ad Networks – Oct 2007

8. Why Ad Network?
• Low cost
• No time or geographic restraint
• Suitable for businesses at all sizes
• Precise audience targeting
• Pay for performance
• Complete transparency
• Real-time reports

9. Why LienKet247 Ad Network?

10. LienKet247 Network Highlights
1,000 + good quality websites
1+ billion page views monthly
150+ million visits monthly
10+ content channels (up to 26)
IAB standard banners, Rich
media & In-stream Video
Professional support in
campaign administration
Vietnam market-focused
LienKet247 connects you with 21
million people in Vietnam!

11. Long-tail marketing
Lower cost: using less popular
websites
More effective: finding the right
prospective buyer at the right
time

12. LienKet247 Most Popular Network Channels
E-Commerce Blogs & Forums Information Technology
Women Economics & Finance Online Entertainment
Search News & Information Education Health & Medicine

13. News & Information Channel
Featuring…
152 mil. monthly impressions
32 mil. monthly visits Sample Website List:
30+ websites
vietbao.vn hanoimoi.com.vn mottramdo.com
xaluan.com tinmoi.vn vleague.vn
tin247.com baovietnam.vn nguoilanhdao.vn
docbao.vn phunuonline.com.vn vntrades.com
thehetre.vn sky.vn doanhnhan.asia
docbao.com.vn meslab.org tintucvina.com
vtv.vn ktdt.com.vn and more…

14. Blogs & Forums Channel
Featuring…
242 mil. monthly impressions
37 mil. monthly visits Sample Website List:
460+ websites
vietgiaitri.com shoptinhoc.com vnmon.com
top1.vn vnsharing.net vn88.com
thehetre.vn free4vn.org teen.vn
teentayhoa.co.cc pdaviet.net joinmovie.com
home.iuvip.com vietby.com ketnoibanbe.org
megasharesvn.com rap.vn sharingvn.net
i4vn.com.vn sky.vn xemanhdep.com
and more…

15. E-Commerce Channel
Featuring…
31 mil. monthly impressions
7 mil. monthly visits Sample Website List:
90+ websites muabanraovat.com saharavn.com giadienthoai.vn
vitinhcu.com nhasachtritue.com wedo.com.vn
raovat.vn daugia247.com muaban24gio.vn
sieumua.com chaobansanpham.com saigonhouses.com
ssc.vn kenhmuaban.vn tatca.vn
toitim.net vinacms.vn quangcaoso.com.vn
blogviet.info shop.yeuhoabinh.com ketnoi247.com
chosv.net and more…

16. Business Channel
Featuring…
40 mil. monthly impressions
Sample Website List:
8 mil. monthly visits
tin247.com agriviet.com kiemtoantre.com
20+ websites tinmoi.vn nguoilanhdao.vn taichinhthegioi.com
baovietnam.vn vntrades.com richnews.vn
k05404b.plus.vn congnghedaukhi.com thitruong24h.com.vn
vnecon.com vnecono.vn baohomnay.com
ueh.vn klvn.vn nhaquanly.vn
sinhviennganhang.com agrivn.com
and more…

17. Education Channel
Featuring…
66 mil. monthly impressions
Sample Website List:
8 mil. monthly visits
120+ websites loidich.com ngoinhachung.net yeutre.vn
ebook.edu.vn xemngay.com thptnguyencongtru.org
meslab.org ntmk.info chuyenhvt.net
lichsuvn.info giaoducvn.net truongtructuyen.vn
k05404b.plus.vn ueh.vn giaovien.net
giaovien.net svnganhang.vn suctre.net
vnecon.com nhasachtritue.com and more…

18. Health & Medicine Channel
Featuring…
12 mil. monthly impressions
Sample Website List:
2.6 mil. monthly visits
35+ websites bacsi.com dinhduong.com.vn chuyenkhonoi.net
suckhoe360.com suckhoegiadinh.org beophi.net
thuocbietduoc.com.vn yeutretho.com thegioidep.vn
mevabe.net suckhoecongdong.com anvietson.com
tapchilamdep.com chametainang.net dieuduong.com.vn
webgiadinh.vn giaoducsuckhoe.net hvty.net
khampha24h.com suckhoe365.net and more…

19. Information Technology Channel
Featuring…
61 mil. monthly impressions
13 mil. monthly visits
Sample Website List:
210+ websites
free4vn.org vitinhcu.com vinashare.net
megasharesvn.com ketnoibanbe.org blogthuthuat.com
congtruongit.com halinh.vn haiphongit.com
tech24.vn shoptinhoc.com kyxaoviet.com
pdaviet.net sharingvn.net ngohaibac.net
benhvientinhoc.com oviet.net thugian360.com
rootvn.net httpscript.com and more…

20. Online Entertainment Channel
Featuring…
196 mil. monthly impressions
29 mil. monthly visits Sample Website List:
190+ websites vietgiaitri.com vtv.vn alonhac.net
top1.vn vnmon.com rap.vn
thehetre.vn mtvhalong.com nhacpro.info
xuongphim.com joinmovie.com halinh.vn
i4vn.com.vn get.vn cafeden.com
phimf.com video.igala.net kphim.info
vietby.com buonqua.org and more…

21. Search Channel
Featuring…
12 mil. monthly impressions
Sample Website List:
2.8 mil. monthly visits
ketqua888.com vnnsearch.com batdongsan24h.net
20+ websites raovat.com vinatop.com vinhanonline.com
thuocbietduoc.com.vn thuvientapchi.com raovat.sile.vn
tailieu.vn quangcaoso.com.vn raovatdanang.net
ypvn.com muabanhieuqua.com sgdb2b.com
nhungtrangvang.com.vn vn-city.com infowebsites.org
nhungtrangwebvietnam.com chiasethongtin.com and more…

22. Women Channel
Featuring…
13 mil. monthly impressions
2 mil. monthly visits Sample Website List:
20+ websites
phaidep.info khampha24h.com hathanh.info
xinhxinh.com.vn vnetips.com depplaza.com
bacsi.com forum.icutevn.com hanhphucgiadinh.vn
tapchilamdep.com style14.net langnghecotheban.com
ohthoitrang.com thegioidep.vn ketnoithitruong.com
baodep.com and more…

23. LienKet247 Offerings

24. Performance-based advertising cost
FLEXIBLE OFFERINGS
FLEXIBLE OFFERINGS
Cost Per Mille Cost Per Click Cost Per Day
(CPM) (CPC) (CPD)
Pay for each Pay for each single Pay for each day
thousand views of click on your publisher websites
your advertisement advertisement display your
advertisement

25. Contact Us
For further information, please contact:
ECOM JSC.
Lienket247 Advertising Department
12 Hoang Du Khuong, Dist. 10, HCMC
T: (08) 6264 8826 F: (08) 6264 8827
Email: sales@lienket247.com