• Internet Trends Vietnam
• What is an Ad Network?
• Why Lienket247?
• 10+ Content Channels
• Lienket247 Offerings
• Advertiser Case Studies
3. Vietnam Internet User Statistics
As of August 2009, Vietnam has 21,822,468 internet users (Source: VNNIC.NET).
This number is equivalent to 25.44 % of Vietnam population.
Internet rapidly becomes communication medium replacement for traditional ones like newspaper,
2003 2004 2005 2006 2007 2008 2009
4. Internet Usage Boom in Vietnam
TELEVISION NEWSPAPER OUTDOOR RADIO ONLINE
Morning On road to Checking emails
Newspaper work Reading news
Lunch Time Driving Music, News
On road back
Entertainment, Search, Chat,
Source: AC Nielsen
Online media providing maximum exposure to targeted customers
5. Vietnam Internet Landscape Summary
• Since 2003, internet usage in Vietnam has risen from 35%
to 55% in urban Vietnam.
• Profile is still skewed to young (15-25 yr), male and single.
Though still growing, internet is partially limited for its young
• In-home use has surpassed i-café use (55% vs. 19%). Due
to in-home use penetration, internet usage is tripling and
changing surfing behaviors.
7. Definition of an ad network*
• Transact, serve, track and report the
distribution of ads to publisher’s web
• Enable advertisers to advertise on
multiple sites through one central
• Super charged with ad technology to
enable targeting, singular reporting
and helps you find out which half is
working and which is not
* JP Morgan – Rise of Ad Networks – Oct 2007
8. Why Ad Network?
• Low cost
• No time or geographic restraint
• Suitable for businesses at all sizes
• Precise audience targeting
• Pay for performance
• Complete transparency
• Real-time reports
10. LienKet247 Network Highlights
1,000 + good quality websites
1+ billion page views monthly
150+ million visits monthly
10+ content channels (up to 26)
IAB standard banners, Rich
media & In-stream Video
Professional support in
LienKet247 connects you with 21
million people in Vietnam!
24. Performance-based advertising cost
Cost Per Mille Cost Per Click Cost Per Day
(CPM) (CPC) (CPD)
Pay for each Pay for each single Pay for each day
thousand views of click on your publisher websites
your advertisement advertisement display your
25. Contact Us
For further information, please contact:
Lienket247 Advertising Department
12 Hoang Du Khuong, Dist. 10, HCMC
T: (08) 6264 8826 F: (08) 6264 8827