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Introduction to Social Media for Academics | Ecodemia

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Richard Roaf
Richard Roaf
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Introduction to Richard Roaf UCL Environment Institute
 
 
Background
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Results of Pilot Study published in Autumn 2010. They like: “ Focused and concise evidence, without generalised or overblown statements...”. “ Evidence was provided about dissemination (such as audience or visitor numbers).” “ The activity went beyond ‘business as usual’ engagement (such as public lectures), and attracted widespread interest or involved a programme of activity which was often innovative.” They don’t like: “ Reliance on indicators that lacked context or meaning, for example, numbers of hits on a website, without benchmarks or further contextual explanation”.
 
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Martyn Poliakoff ,[object Object],[object Object],[object Object]
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[object Object],How are other “ The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it.” Jeff Howe
 
 
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How are other
Social Media
 
Getting started with 4 Stages
Getting started with 4 Stages
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Getting started with 4 Stages
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What does success look like? A large number of hits? A significant engagement with a few people Targeting the right people
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Getting started with 4 Stages
Getting started with 4 Stages
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Getting started with 4 Stages
Getting started with 4 Stages
 
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Getting started with 4 Stages
Getting started with 4 Stages
Monitor statistics and feedback Facebook: Number of likes, comments Online video: Views, subscribers demographics, comments Twitter: Number of followers, retweets Blogs: Number of views, comments, engagement
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Getting started with 4 Stages
 
 
How could UCL
How could UCL
 
What does
How could UCL
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Introduction to Social Media for Academics | Ecodemia