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USING TECHNOLOGY TO ENGAGE
YOUR COMMUNITY
LONG ISLAND LIBRARY CONFERENCE 2013
Emily Clasper
Suffolk Cooperative Library System
ENGAGING OUR COMMUNITY MEMBERS
http://richmondconfidential.org/2009/12/24/story-time-for-a-special-season/
New York Public Library, 1910. http://bit.ly/13JezIS
http://library.ucmo.edu/reference/
Librarian Katherine Case at the Pack Memorial Library Bookmobile in Asheville, NC. Circa late 1940s – early 1950s
http://ashevilleandbuncombecounty.blogspot.com/2010/10/pack-memorial-library-bookmobile.html.
Photo courtesy Justin Hoenke
http://justinthelibrarian.files.wordpress.com/2009/11/299047_4714473913337_540065376_n.jpg
ENGAGEMENT THROUGH TECHNOLOGY
 Our new and improved
Problem Solving Toolbox!
 Interconnected with the
experiences and needs of
modern communities
 More opportunities to
connect, serve, and
promote growth
according to
individualized needs
Connect
ServeGrow
ENGAGEMENT THROUGH TECHNOLOGY
CONNECT THROUGH TECHNOLOGY
ENGAGEMENT = CONNECTIONS
 Connecting with
members in their own
physical and digital
spaces
 Creating relationships
with
members, partners, and
colleagues
 Interacting to serve
needs and facilitate
discussion
CONNECTING THROUGH SOCIAL MEDIA
 Creating Relationships
 Raising Awareness
 Starting Conversations
 Staying Informed
 Sharing Experience
 Promoting Literacies
 Encouraging Learning
 Creating Content
 Empowering members
I’VE GOT AN IDEA!!!
 Hey! Let’s use Tumblr!
 What can we use it for?
 What kinds of things can we
post?
 How do to get people to
follow us?
 How do we get the buy in
from the boss?
 College age patrons are not
using the library much.
 We want more feedback
and interaction with college
age patrons.
 What do we want to get out
of this interaction?
 What available tools can
help us get to that place?
 Will these tools
scale, adapt, and provide
room for growth?
 Hey, Let’s Use Tumblr!
LEVERAGING SOCIAL MEDIA FOR ENGAGEMENT
 What kind of engagement are
we looking for?
 Who are we engaging with?
 What measurable goals can we
set for this engagement?
 Which tools help create
sustainable and evolving
engagement?
 What tools should we use to
reach these goals?
Problem
Goal
Solution
CHOOSING SOCIAL TOOLS
CONNECTIONS THROUGH COMMUNITY PRESENCE
 We can only connect by
being there.
 Technology gives us
chances to be present in
the community.
 Presence in the Virtual
Space
 Presence in the Physical
Space http://bit.ly/12Q4FVY
PRESENCE IN THE HYPERLOCAL VIRTUAL SPACE
Urban Librarians Unite: Volunteer Library Brigade
http://on.fb.me/101eVXf
ADVOCACY IN THE COMMUNITY
 Showing off your services first
hand – in the WILD.
SERVE THROUGH TECHNOLOGY
THERE’S MOBILE…
… AND THEN THERE’S MOBILE.
Penn State “Ask Cart” http://www.libraries.psu.edu/psul/berks/about/the_ask_cart_with.html
BRINGING LIBRARY SERVICES INTO THE COMMUNITY
Poppy Johnson, Floyd Memorial Library http://bit.ly/Z9xYVI
ISN’T THAT OUTREACH?
 Going out to bring members
in
 Services promoted in
community
 Brief interactions
 Usually independent of
technology
Having new members fill out
paperwork to get a card
 Going out to engage
members there
 Services provided in the
community
 In-depth interactions
 Often technology dependent
Using online self-registration to
issue a card on the spot
Outreach Embedded Services
Audrey Barbakoff presents “Ferry Tales” on the Bainbridge Island-Seattle commuter ferry. Photo courtesy Kitsap Regional Library, WA
Kokomo-Howard County Public Library Mall Reference Service http://on.fb.me/14OyoCh
San Francisco Public Library – Sidewalk “Pop-Up” Library http://bit.ly/13Sm2cF
Photo Courtesy Glen Ellyn Public Library
http://www.dailyherald.com/article/20130424/news/704249938/photos/AR/
Ambulance Riding Librarian, Indianapolis http://www.ambulanceridinglibrarian.com/
http://bit.ly/Zn7sBv
TECHNOLOGY TAKING THE LIBRARY…
… OUT OF THE LIBRARY.
Leeward Community College – University of Hawaii
http://bit.ly/12IATWp
Free Library of Philadelphia –Train Station Virtual Library http://bit.ly/ZFY2bi
Warwickshire Library Bookmobile – London, England http://bit.ly/10Mh0YU
WHAT IS THIS?
Café Table
Reference
Desk
Christian Zabriskie, Queens Library http://on.fb.me/Z2rEJz
I have long contended that a room full of books is simply a
closet but that an empty room with a librarian in it is a library.
R. David Lankes, The Atlas of New Librarianship
LIBRARYBOX: DISTRIBUTING DIGITAL CONTENT
Photo Courtesy http://mentalfloss.com/article/49458/sxsw-these-days-libraries-are-about-more-just-books
LibraryBox: http://jasongriffey.net/librarybox/
WHERE CAN YOU SNEAK THIS LITTLE GUY?
Site Requirements:
 Waterproof
 Accessible
 Power Source
 Owner’s Permission
http://hackeducation.com/2012/05/16/librarybox/
http://commons.wikimedia.org/wiki/File:Jonathan_my_PediCab_Driver_at_SXSW.jpg
http://www.streetartutopia.com/?p=9248 http://commons.wikimedia.org/wiki/File:LIRR_Train_2820_leaves_Cedarhurst.jpg
http://www.flickr.com/photos/henryalva/7475718066 http://www.flickr.com/photos/sharynmorrow/181551417
http://www.flickr.com/photos/tijsb/2178329574http://www.flickr.com/photos/versicolor/4233852940/
http://www.flickr.com/photos/jayjayp/3774486023 http://www.flickr.com/photos/48941514@N04/5021484539
GROW THROUGH TECHNOLOGY
LIFELONG LEARNING!
http://gettingsmart.com/2012/06/no-enclosures-creating-the-environment-for-summer-learning/
THE ERA OF THE LEARNER
Garry Golden, Futurist www.garrygolden.net
Era of
Apprenticeship
• Learning
defined by
individual
“masters”
Era of Institution
• Learning
defined by
schools and
academic
norms
Era of Learner
• Learning
defined by a
learner’s
personal
needs and
experience
NEW LEARNING MODELS AND PLATFORMS
 The Web as a platform for
Lifelong Learning
 Big Changes! Big Questions!
 What motivates us to learn?
 What models are available to
facilitate learning?
 How we think about digital
literacies?
http://www.seangrainger.com/2013/02/some-answers-need-questions.html
“FLIPPED” LEARNING
 Technology-driven
learning model
 Lecture & Exercises =
Homework
 Practice and
Experimentation =
Classwork
http://www.billselak.com/wp-content/podcast/2012/04/flip-learning.jpg
WEB AS PLATFORM FOR LEARNING MEDIA
 Self-paced
 Personalized
 Mastery-oriented
 Interactive
 Multimedia
 Short tasks
 Skill building
 Rewards, rankings, points,
mini-credentials
 Progress tracking
https://www.khanacademy.org/about
Khan Academy is an organization on a mission. We're a not-for-profit
with the goal of changing education for the better by providing a free
world-class education for anyone anywhere.
WHAT DO YOU WANT TO LEARN??
WHAT DO YOU WANT TO LEARN??
WHAT DO YOU WANT TO LEARN??
WHAT DO YOU WANT TO LEARN??
LEARN FROM EXPERTS… OR BE AN EXPERT
Major Players in the MOOC Universe, Chronicle of Higher Education:
http://chronicle.com/article/Major-Players-in-the-MOOC/138817/
LIBRARY AS LEARNING PLATFORM
http://commons.wikimedia.org/wiki/File:Study_in_group_in_the_HHS_library.jpg
TECHNOLOGY-DRIVEN LIBRARY LEARNING MODEL
 Technology Exposure and
Instruction
 Enhancing digital and other
literacies
 Facilitating connections
between learners and
experts
 Providing spaces and
forums for learning
http://www.flickr.com/photos/jiscinfonet/291373032/
Photo Courtesy Detroit Public Library
COLLABORATION, CREATION, CREATIVITY
Photo courtesy of Fayetteville Free Library
COLLABORATION, CREATION, CREATIVITY
#MAYkerMonday
Photo courtesy of Chattanooga Public Library
Cleveland Public Library’s Tech Central http://bostwickdesign.tumblr.com/post/25517230871/the-grand-opening-of-tech-central-at-the-cleveland
COLLABORATION, CREATION, CREATIVITY
COLLABORATION, CREATION, CREATIVITY
Photos courtesy Darien Library
http://coderdojo.com/
THE MISSION
The mission of librarians is to improve
society through facilitating knowledge
creation in their communities.
R. David Lankes, The Atlas of New Librarianship
IMPROVING SOCIETY THROUGH…
 Knowledge – How is knowledge created?
http://www.flickr.com/photos/justininsd/8496770124
IMPROVING SOCIETY THROUGH…
 Facilitation – How do we serve our members to make this
happen?
http://www.flickr.com/photos/choconancy/7626796636
IMPROVING SOCIETY THROUGH…
 Communities – Participation and Engagement in varied
settings.
http://www.flickr.com/photos/altuwa/4670194481
ENGAGEMENT IS KEY…
… Technology can help get us there.
http://www.flickr.com/photos/shapeshift/86339994
EMILY CLASPER
Suffolk Cooperative Library System
emily@suffolknet.org
@eclasper
Today’s presentation available at: http://slidesha.re/130Q23c

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