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Generating Business Value Through Social

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A walkthrough of the business value of enterprise social collaboration, with specific focus on SharePoint, Office365, Yammer, and gamification tactics. Originally presented at Microsoft's NYC offices in May 2013.

Veröffentlicht in: Technologie, Business
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Generating Business Value Through Social

  1. 1. Christian Buckley,Director of Product Evangelism at Axceler• Microsoft MVP for SharePoint Server• Prior to Axceler, worked for Microsoft, part of the MicrosoftManaged Services team (now Office365-Dedicated) and workedas a consultant in the areas of software, supply chain, gridtechnology, and collaboration• Co-founded and sold a software company to Rational Software.At E2open, helped design, build, and deploy a SharePoint-likecollaboration platform (Collaboration Manager), onboardingnumerous high-tech manufacturing companies, includingHitachi, Matsushita, Cisco, and Seagate• Co-authored ‘Microsoft SharePoint 2010: Creating andImplementing Real-World Projects’ link (MS Press, March 2012)and 3 books on software configuration management.• Twitter: @buckleyplanet Blog: buckleyplanet.com Email: cbuck@axceler.com
  2. 2. Improving Collaboration since 2007• Mission: To enable enterprises to simplify, optimize, andsecure their collaborative platforms• Delivered award-winning administration and migrationsoftware since 1994, for SharePoint since 2007• Over 3,000 global customersDramatically improve the managementof SharePoint• Innovative products that improve security, scalability,reliability, “deployability”• Making IT more effective and efficient and lower the totalcost of ownershipFocus on solving specific SharePointproblems (Administration & Migration)• Coach enterprises on SharePoint best practices• Give administrators the most innovative tools available• Anticipate customers’ needs• Deliver best of breed offerings• Stay in lock step with SharePoint development and market trends
  3. 3. Business Problems• Adoption issues• Weak usage of taxonomyand templates• Poor collaboration• Slow to realizebenefits ofSharePointinvestments
  4. 4. The most challenging part of anySharePoint deployment is figuringouthow to help users to be productiveonce they are on the platform
  5. 5. (depth)(loyalty)(inspiration)(value)
  6. 6. Changes toSharePoint
  7. 7. WCM
  8. 8. Office
  9. 9. Search
  10. 10. Social
  11. 11. Online1st
  12. 12. rde cloudAt the Microsoft WorldwidePartner Conference (WPC) inToronto in July 2012, KurtDelBene, President of theMicrosoft Office Divisionannounced that Office 365,including SharePoint Online, isgrowing at over 8x theirpredictions, and is likely toeclipse SharePoint as the fastestgrowing Microsoft offer ever.
  13. 13. n the cloudDuring his keynote presentationat SPTechCon in February 2012,Jared Spataro, Director ofSharePoint at Microsoft,announced that SharePoint 2013was being developed using a“Cloud First” strategy, and thatOffice 365 customers couldexpect to have access to thebenefits of the new releasesooner than on-premisesdeployments.
  14. 14. Total spend last yearExpected growth of enterprisespending on cloud in 2013Spend expected this yearGrowth of enterprisespending on cloud in 2012
  15. 15. As SharePoint continues to expand its footprint,companies are demanding flexible architectures to helpthem better meet internal and external collaborationneeds• Reducing costs• Reducing headcount• Doing more with less• Focusing less on traditional IT activities and more onactivities that will help drive the business forward
  16. 16. Is social a fit?
  17. 17. An Avanade global study of enterprise socialcollaboration trends, analyzing the habits of 4,000users and 1,000 IT and business decision-makersin 22 countries, found that• Facebook is twice as popular asSharePoint – 73% to 39%• Facebook is also four times morepopular that IBM Open connections(17%) and six times more popular thanSalesforce’s Chatter (12%)http://ubm.io/17WDTQs
  18. 18. Of course…• Although Facebook is used by 74% oforganizations surveyed, organizations putSharePoint and Chatter (tied at 23%) at the top oftheir list of deploymentsfor the coming year• When asked about priorities, Facebook fell to theend of the listhttp://ubm.io/17WDTQs
  19. 19. According to the Avanade study:• Social technologies make their jobs more enjoyable(66%)• And more productive (62%)• And help them get work done faster (57%)• Of the businesses using social collaboration tools,82% want to use them more in the futurehttp://ubm.io/17WDTQs
  20. 20. Many business leaders have a false sense ofaccomplishment in social collaborationConsumer-driven technologies lack enterprise capabilities• document sharing• enterprise search• integration with communications systems
  21. 21. Social Featuresin SharePoint
  22. 22. The YammerQuestion
  23. 23. DrivingBusiness Valuein Social
  24. 24. TheBusinessValueofSocialWhen more people participate• Improves collaboration• Improves individual motivation• Speeds up learning process• Improves system/content analytics• Drives brand awareness
  25. 25. This shows that successful platforms need to drive thatfirst round of comments – engage the most passionatepeople out there.
  26. 26. AOL took a conjoint approach to understand the DNA of commentswithin their sites. They looked at:• fact based comments• clarity of thought• original article criticism• name (full name, nicknames, anonymous)• icon (author picture, avatar)• adherence to party lines• grammarAOL’s analysis showed what people cared about:• style -- 7% (not very important)• individual substance - 14% mildly important• community involvement -- 19% somewhat important• personal identity --- 19% somewhat important• relationship to content - 42% very important
  27. 27. layer more compellinguser experiencessatisfybasic human desiresmotivate users to take specificactions returnBunchBall, Gamification 101: An Introduction to Game Dynamics
  28. 28. BunchBall, Gamification 101: An Introduction to Game Dynamics
  29. 29. World class companies have introduced Gamificationimperatives and have measured the following improvementson different user behavior levels:• 500% increase in user comments and activity in the Intranet• 140% increase time on site• 600% gain in shop clicks• 2000% surge in social sales• 60% increase in Employee engagement• 250% growth in training complianceSource: @jussimori
  30. 30. The overall goal of social isto reach business goals by• driving engagement• improving collaboration• instilling a senseof community
  31. 31. How you moveforward with socialdepends on whatyou are trying toachieve
  32. 32. How to move forward:• Understand your organization’scultural capacity for social• Experiment with technology,monitor and measure the results,focusing on end user adoptionand engagement• Closely align your social activitieswith your business objectives• Extend features as the businessis ready for them
  33. 33. The future of Social
  34. 34. Order your copy at http://oreil.ly/qC4loTChristian Buckleycbuck@axceler.com@buckleyplanetwww.Axceler.compresentationsblogbookgovernance4hybrid