A walkthrough of the business value of enterprise social collaboration, with specific focus on SharePoint, Office365, Yammer, and gamification tactics. Originally presented at Microsoft's NYC offices in May 2013.

3. Christian Buckley,
Director of Product Evangelism at Axceler
• Microsoft MVP for SharePoint Server
• Prior to Axceler, worked for Microsoft, part of the Microsoft
Managed Services team (now Office365-Dedicated) and worked
as a consultant in the areas of software, supply chain, grid
technology, and collaboration
• Co-founded and sold a software company to Rational Software.
At E2open, helped design, build, and deploy a SharePoint-like
collaboration platform (Collaboration Manager), onboarding
numerous high-tech manufacturing companies, including
Hitachi, Matsushita, Cisco, and Seagate
• Co-authored ‘Microsoft SharePoint 2010: Creating and
Implementing Real-World Projects’ link (MS Press, March 2012)
and 3 books on software configuration management.
• Twitter: @buckleyplanet Blog: buckleyplanet.com Email: cbuck@axceler.com

4. Improving Collaboration since 2007
• Mission: To enable enterprises to simplify, optimize, and
secure their collaborative platforms
• Delivered award-winning administration and migration
software since 1994, for SharePoint since 2007
• Over 3,000 global customers
Dramatically improve the management
of SharePoint
• Innovative products that improve security, scalability,
reliability, “deployability”
• Making IT more effective and efficient and lower the total
cost of ownership
Focus on solving specific SharePoint
problems (Administration & Migration)
• Coach enterprises on SharePoint best practices
• Give administrators the most innovative tools available
• Anticipate customers’ needs
• Deliver best of breed offerings
• Stay in lock step with SharePoint development and market trends

5. Business Problems
• Adoption issues
• Weak usage of taxonomy
and templates
• Poor collaboration
• Slow to realize
benefits of
SharePoint
investments

6. The most challenging part of any
SharePoint deployment is figuring
out
how to help users to be productive
once they are on the platform

7. (depth)
(loyalty)
(inspiration)
(value)

9. Changes to
SharePoint

10. WCM

11. Office

12. Search

13. Social

14. Online
1st

15. rd
e cloud
At the Microsoft Worldwide
Partner Conference (WPC) in
Toronto in July 2012, Kurt
DelBene, President of the
Microsoft Office Division
announced that Office 365,
including SharePoint Online, is
growing at over 8x their
predictions, and is likely to
eclipse SharePoint as the fastest
growing Microsoft offer ever.

16. n the cloud
During his keynote presentation
at SPTechCon in February 2012,
Jared Spataro, Director of
SharePoint at Microsoft,
announced that SharePoint 2013
was being developed using a
“Cloud First” strategy, and that
Office 365 customers could
expect to have access to the
benefits of the new release
sooner than on-premises
deployments.

17. Total spend last year
Expected growth of enterprise
spending on cloud in 2013
Spend expected this year
Growth of enterprise
spending on cloud in 2012

18. As SharePoint continues to expand its footprint,
companies are demanding flexible architectures to help
them better meet internal and external collaboration
needs
• Reducing costs
• Reducing headcount
• Doing more with less
• Focusing less on traditional IT activities and more on
activities that will help drive the business forward

19. Is social a fit?

20. An Avanade global study of enterprise social
collaboration trends, analyzing the habits of 4,000
users and 1,000 IT and business decision-makers
in 22 countries, found that
• Facebook is twice as popular as
SharePoint – 73% to 39%
• Facebook is also four times more
popular that IBM Open connections
(17%) and six times more popular than
Salesforce’s Chatter (12%)
http://ubm.io/17WDTQs

21. Of course…
• Although Facebook is used by 74% of
organizations surveyed, organizations put
SharePoint and Chatter (tied at 23%) at the top of
their list of deployments
for the coming year
• When asked about priorities, Facebook fell to the
end of the list
http://ubm.io/17WDTQs

22. According to the Avanade study:
• Social technologies make their jobs more enjoyable
(66%)
• And more productive (62%)
• And help them get work done faster (57%)
• Of the businesses using social collaboration tools,
82% want to use them more in the future
http://ubm.io/17WDTQs

23. Many business leaders have a false sense of
accomplishment in social collaboration
Consumer-driven technologies lack enterprise capabilities
• document sharing
• enterprise search
• integration with communications systems

24. Social Features
in SharePoint

29. The Yammer
Question

36. Driving
Business Value
in Social

37. The
Busine
ss
Value
of
Social
When more people participate
• Improves collaboration
• Improves individual motivation
• Speeds up learning process
• Improves system/content analytics
• Drives brand awareness

38. This shows that successful platforms need to drive that
first round of comments – engage the most passionate
people out there.

39. AOL took a conjoint approach to understand the DNA of comments
within their sites. They looked at:
• fact based comments
• clarity of thought
• original article criticism
• name (full name, nicknames, anonymous)
• icon (author picture, avatar)
• adherence to party lines
• grammar
AOL’s analysis showed what people cared about:
• style -- 7% (not very important)
• individual substance - 14% mildly important
• community involvement -- 19% somewhat important
• personal identity --- 19% somewhat important
• relationship to content - 42% very important

40. layer more compelling
user experiences
satisfy
basic human desires
motivate users to take specific
actions return
BunchBall, Gamification 101: An Introduction to Game Dynamics

44. BunchBall, Gamification 101: An Introduction to Game Dynamics

45. World class companies have introduced Gamification
imperatives and have measured the following improvements
on different user behavior levels:
• 500% increase in user comments and activity in the Intranet
• 140% increase time on site
• 600% gain in shop clicks
• 2000% surge in social sales
• 60% increase in Employee engagement
• 250% growth in training compliance
Source: @jussimori

46. The overall goal of social is
to reach business goals by
• driving engagement
• improving collaboration
• instilling a sense
of community

47. How you move
forward with social
depends on what
you are trying to
achieve

48. How to move forward:
• Understand your organization’s
cultural capacity for social
• Experiment with technology,
monitor and measure the results,
focusing on end user adoption
and engagement
• Closely align your social activities
with your business objectives
• Extend features as the business
is ready for them

49. The future of Social

51. Order your copy at http://oreil.ly/qC4loT
Christian Buckley
cbuck@axceler.com
@buckleyplanet
www.Axceler.com
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