1. OPERATIONS PLAN
Kaki Travel is a travel agent where we will provide a full travel package to the
customers. However, Kaki Travel will not do everything on our own. Kaki Travel will only
acts as a travel agent who handle the booking of the accomodations, order foods, book
activities and hire a travel guide. The one who will provide and serve the accomodations,
foods, activities and travel guide are the thrid party that Kaki Travel makes a deal with.
Having said that, Kaki Travel is actually an intermediaries that connect the customers with the
third party. The âback stageâ and âfront stageâ of Kaki Travelâs operations are further
describe in the next section.
âBACK STAGEâ OPERATION
Based on the above diagram, customer will purchase the travel package from Kaki
Travel. Then, Kaki Travel will make a contact with the third party consists of the owner of the
accomodation, the activities organizer, the travel guide and also the catering to provide the
2. necessities to the customer. On the day of the travel, the customer will receive the services
from the third party which is also can be considered as Kaki Travelâs business partner.
âFRONT STAGEâ OPERATIONS
The front stage operations is the operations of Kaki Travel on the customerâs view.
Based on the above diagram, the customer will only interact with Kaki Travel for the
purchase of the travel package. In customerâs point of view, they will think that Kaki Travel is
the one who provides them will all of those necessities. Customer will not know that Kaki
Travel only acts as intermediaries who arranges everything according to the schedule but the
one who provides and serves the customers on the travel day is not Kaki Travel but its
business partner.
BUSINESS LOCATION
Kaki Travel will be based at Kaki Copy outlets in IIUM. The adress is LOT CX-E-1 &
LOT CX-E-2, Center Complex, International Islamic University Malaysia. 53100 Jalan
Gombak, Kuala Lumpur. All orders and booking can be made at the outlet.
FACILITIES AND EQUIPMENT
Kaki Travel will only needs mini vans for the transportation to the travel locations.
And the mini vans will be rented from the supplier.
3. PROBLEMS AND SOLUTIONS
PROBLEMS SOLUTIONS
Students have low budget for travelling Provide four travel package which cost lower
than RM500 each
High demand for small group travel
package
Provide a travel package for 2-5 pax per group
Online booking system Establish a website for online catalog and
booking