The document provides tips and advice for pitching arts and culture stories to publications. It includes quotes from editors about what they want to see in pitches, such as being clear about the type and scale of work being pitched. The document also warns against artspeak that uses obscure language to describe work. Overall, it emphasizes pitching accurately and appropriately for the publication by giving relevant details and avoiding exaggeration.

7. “Pitching too late - find out when the
deadline is, it’s never too early to pitch
something - but it is often too late.”
Jessica Lack, Guardian

8. “Someone who pitches something that is
totally inappropriate for the publication -
i.e. they either haven't read it or are just
going through the motions.”
Sophie Grove, Freelance for Monocle, Pop, Newsweek,
Guardian online

9. “Tell us how many works are in the show
and what kind of work - believe me, its
amazing how often I get press releases
where I have no idea whether its sculpture,
video, painting etc..”
Ossian Ward, Time Out

10. “Drawing on the fictions of history and
speculations on the future, the artist
amplifies the ethics of being invited to speak
and being invited to listen”

11. Complication is what Artspeak is all about.
It seeks to confer status and worth on an
artist's work by insisting on its obscurity,
which it conveys through a grey porridge of
abstract nouns.
The artspeak has had precisely the opposite
effect from the one intended – it's convinced
me not to see it.

12. “Be accurate with information, tell the truth
and don't exaggerate. Size is not a winning
formula for coverage. Many of us are more
than happy to write about small exhibitions,
quirky on-offs etc. but we will black mark
you if you tell us its an all singing and
dancing monster video retrospective and
find out it is not.”
Ossian Ward, Time Out

13. Made in Iran
23rd June 4th July 2009
Shirin Aliabadi, Hybrid Girl 6, 2008, Peyman Hooshmanzadeh, Ali, Windshields Series, Courtesy the artist
Courtesy the artist
Behrouz Rae, Untitled. Gulliver 3, Courtesy the artist

14. Simin Keramati, Make Up,
Courtesy the artist
Arash Hanaei, City Land Escapes 3, 2008-2009, Courtesy the artist
Sponsored by: Nazgol Ansarania, Patterns
Courtesy the artist
For further information or high res images please contact:
Jasmin Pelham o r Kara Reane y at JB Pelham PR
jasmin@jbpelhampr.com or kara@jbpelhampr.com
+44 (0) 20 8969 3959

16. Newsnight Review, 3 July 2009

20. Do
 Be creative – tailor you approach to different press
 Pitch to the right editor/right section at the right
time
 Give the email an interesting subject header so the
email stands out
 Paste a low res image into the email to get attention
 Attach press release and image sheet
 Be courteous

21. Don’t
 Don’t’ stalk or harass
 Don’t attach really high res images, or high res files
to emails – you don’t want someone’s inbox to crash
because of you
 Don’t make your email too long – short and succinct
is best

22. Websites:
Chris Tosic

23. Websites:
Jeremy Deller

24. Websites:
Lukas Wassmann