Andy Joohyun Lee
5 SlideShares 4 Clipboards 315 Followers 228 Folgens
Personal Information
Unternehmen/Arbeitsplatz
Korea Korea, South
Beruf
Head of Digital, Head of Marketing at CJ E&M
Branche
Advertising / Marketing / PR
Webseite
ecarus.me
Info
Andy has been building his career around digital and social network marketing. He received his MA (1998) and PhD (2003) degrees on interactive advertising from Michigan State University. While digital marketing was still at its early stage, his dissertation featured a keen insight as it focused on the core traits of digital marketing communication rather than typical digital "advertising." The dissertation explained how the power of "user interactions" will change conventional marketing. It won the Best Dissertation Award from AAA (American Academy of Advertising). At Cheil Worldwide, he applied his knowledge and beliefs to the real-world marketing and led various successful digital camp...
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Präsentationen

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2013 AdFest Seminar: Empowerment Marketing

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Cannes 2014 Innovation Entries (In Korean) / 칸 2014 이노베이션 부문 주요작

Vor 9 Jahren • 2691 Aufrufe

Trust as a Key Factor in Content Marketing (Korean)

Vor 8 Jahren • 6599 Aufrufe

[Ad Stars 2018] "Dynamic Data" that Actively Describes Consumer's Everyday Life

Vor 5 Jahren • 110 Aufrufe

APOS 2017: Content Business in the Era of Disruption

Vor 5 Jahren • 135 Aufrufe

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Personal Information
Unternehmen/Arbeitsplatz
Korea Korea, South
Beruf
Head of Digital, Head of Marketing at CJ E&M
Branche
Advertising / Marketing / PR
Webseite
ecarus.me
Info
Andy has been building his career around digital and social network marketing. He received his MA (1998) and PhD (2003) degrees on interactive advertising from Michigan State University. While digital marketing was still at its early stage, his dissertation featured a keen insight as it focused on the core traits of digital marketing communication rather than typical digital "advertising." The dissertation explained how the power of "user interactions" will change conventional marketing. It won the Best Dissertation Award from AAA (American Academy of Advertising). At Cheil Worldwide, he applied his knowledge and beliefs to the real-world marketing and led various successful digital camp...
Tags
marketing digital marketing sphere tand storysmith data korean brand journalism social media marketing native ad content marketing babolat fiat live store beats intel project daniel pay per laugh megafaces cannes2014 innovation beats music consumer-driven marketing empower empowerment digital
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