This document describes a community profile module that allows users to understand the characteristics of a target community by viewing statistics on the population size over time, labels applied to blogs, advertising networks used, and social networks blogs are connected to. The module contains tabs that show aggregate numbers that can be exported and allows clicking to view segments or searching for additional sources. Users can also configure the module by renaming the title, changing the default tab, and filtering to specific labels.

1. Community Profile Module Understand your target community and its characteristics Density of social networking and advertising Distribution of sources across business characteristics Tabs: Population: Total # of sources, flow of conversations over 6 Months Labels: # of blogs with each label Ads: # of blogs with each ad service Social Nets: # of blogs linking to each social network

3. Track the volume of conversations

4. Right click graph for quick exporting

7. Left click to view that segment

9. Left click to view that segment

11. Change the default tab to display

12. View all sources with a specific label