1) The document discusses content marketing and provides examples of brands that have successfully used content marketing such as Jombay.com, KISSmetrics, Buffer App, and Mint.
2) It describes the author's test domain for measuring the effectiveness of content marketing through articles, guest posts, and a press release.
3) Statistics are presented showing that content marketing plus paid advertising can acquire users at a much lower cost than traditional marketing methods alone.
5. Test Domain: Registered on Dec 26th
Aim: To measure effectiveness of content
marketing
Effort Taken: 15 high quality articles, 5
guest posts on PR 2-PR 4 sites, 1 Press
Release, 5 blog comments
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10. “Content Marketing means creating and
sharing valuable free content to attract and
convert prospects into customers, and
customers into repeat buyers.”- Copyblogger
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12. “We were able to
launch KISSmetrics and get over
100,000 monthly organic
visitors in less than a year, just
through blogging and creating
infographics.”- Neil Patel
13. Buffer App Grew To 70,000+
Users With A Solid Product &
Content Marketing
14. “Mint owes much of its
user adoption and brand
success to its aggressively
intelligent content
strategy.”- Mashable.com
48. Data for my first startup- a niche real estate portal for my city
Total Advertising Spend: Rs. 27500
Leads: 3
Cost Per Conversion: 9166
User acquisition cost via traditional marketing methods:
Rs. 9150
50. Then I Tried Content Marketing + Adwords PPC…
Total Advertising Spend: Rs. 6000
Leads: 13
Cost Per Conversion: 461.53
New User acquisition cost via PPC + Content Marketing:
Rs. 500