3. Why should you care?
Because left to our own
accord, weâll forget about you.
4. 9 SOCIAL SELLING
PRINCIPLES
1. Donât Be a Jack of All Social
Media Sites, Master of None.
Connect on THEIR
terms, not YOURS
5. ⢠Prioritize your platforms
⢠Do a social media audit
⢠Delete inactive profiles
TAKE ACTION!
6. Prioritized List
1. LinkedIn Personal Profile
2. Facebook Biz Page
3. Feel free to connect &â¨
share content to
Facebook Personal
4. Plant your flag on IG for
the younger buyer
9. ⢠Professional images
⢠Proper tagline
⢠Professional Summary
⢠Not a bio
⢠Bullets over paragraphs
⢠Use multimedia (T.E. Testimonials)
⢠Quality Recs
Profile Best
Practices
10. ⢠Add both professional images
⢠Rewrite your professional
summary.
⢠Bullets > Paragraphs
⢠I < You
⢠Add testimonials
⢠Quality recs
⢠Commit to posting daily
Take Action!
16. DONâT BE THE SQUAWKING PARROT
⢠Donât over promote
⢠Donât cluster post
⢠Donât piss off 49% 0r
51% of your audience
⢠Donât phone it in
17. Be The Wise Owl (3 Eâs)
⢠Educate: In what ways can
you add value to our lives?
⢠Entertain: How can you be
the light in a dark web?
⢠Encourage: People hate to
be sold, but love to buy.
18. BEST PRACTICE:
USE TOTAL EXPERT!
⢠Vetted
⢠Formatted
⢠You can schedule
⢠Wonât get you thrown in
compliance jail.
19. BEST PRACTICE:
CREATE A CONTENT CALENDAR
⢠Motivation Monday
⢠Testimonial Tuesday
⢠WTF Wednesday
⢠Total Expert Thursday
⢠Fun Friday
29. ⢠Post one testimonial next week
using T.E.
⢠Look me up on LinkedIn
(LI.com/in/CoreyPerlman) and
let me know if we have a mutual
connection (#2).
Take Action!