Social Media for Eyecare Professionals
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Keep Social Media Simple - Corey Perlman - 2017
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Social Media for Eyecare Professionals
- 1. Keep Social Media Simple! Corey Perlman info@ebootcamp.com
- 4. Beware the shiny new social media site.
- 6. 500
- 7. Donât be a Jack of All Social Media Sites, Master of None.
- 9. Why Website? ⢠Give visitors an easy path to do business with you. ⢠You may not win the biz, but you could lose it⌠⢠Collect their info ⢠Look modern, up to date
- 10. #2 Donât wind up on websitesthatsuck.com
- 11. Common Website Mistakes ⢠Dated. ⢠Missing Critical Content ⢠Not Mobile Responsive ⢠Poor Positioning Statement ⢠Social Proof ⢠No Opt-in box
- 18. Search: Eye Doctor Lexington, KY
- 19. Whatâs wrong with this picture?
- 20. ABCE ⢠Failure = When a prospect visits your Website and leaves without giving you their information.
- 23. Take Action! ⢠Take a look at your site (desktop and mobile) ⢠What changes need to be made? ⢠Send a checklist to your designer!
- 24. #3 Prioritize Directories ⢠Do a Google search for your service/ location ⢠Trusted more than Websites ⢠90% of people make buying decisions based on reviews
- 28. Reviews can be rotten
- 29. Instead of Fearing Negativity, be Proactive in Getting Positive Feedback
- 31. Reviews/Testimonials Best Practices ⢠Timing is everything. ⢠Ask on the right platforms. ⢠Never let a verbal testimonial go unheard.
- 32. #4: Donât LetYour Social Media Sites Die on theVine!
- 33. Nothing kills credibility faster than an untouched proďŹle.
- 34. AuditYour ProďŹles ⢠Consistent brand? ⢠Current information? ⢠Consistent Content? ⢠A tribe that youâre proud of?
- 35. Take Action! ⢠Do a social media audit for your company. ⢠Are you active on the network? ⢠Are you actively gaining followers? ⢠If not, consider pulling your flag out.
- 36. ⢠Facebook ⢠Humanize ⢠Advertise ⢠Instagram ⢠Millennials ⢠Turn customers into salesforce Social Media Strategy
- 37. Facebook & IG Best Practices
- 38. ⢠Your office should be a turnstile ⢠Front desk ⢠Patient rooms ⢠followmesticker.com Let your Customers become your fanbase
- 39. ⢠Instagram signs ⢠Your location should be a virtual showroom ⢠Turn a thank you into a pic of video. ⢠crowdsigns.com Let your fans become your salesforce
- 40. ⢠Humanize your brand ⢠Be helpful ⢠Indirectly sell ⢠Testimonials, before/ after, case studies ⢠Go Local. ⢠Newsjacking Content Strategy
- 41. ⢠Make me laugh, keep me engaged. ⢠Be a curator of funny content. ⢠canva.com Content Strategy #2: Make eyeware funny.
- 42. ⢠You see hundreds of articles about payroll and other biz services. ⢠Give us only the best and tell us why. Content Strategy #4: Be curators of content
- 43. ⢠tweetdeck.com ⢠Hootsuite.com ⢠drumup.com Content Resources
- 47. Facebook Live Best Practices ⢠Tell people ahead of time ⢠Name commenters by name ⢠Be creative, write a good description ⢠Use it often, be consistent
- 49. In Summary: Fish where the Fish Are
- 50. Donât try and do it all yourself.
- 51. Donât get bent out of shape with slow resultsâŚ
- 52. Think outside the box!
- 53. Focus on a few, forget about the rest.
- 55. Thank you! ⢠www.ebootcamp.com ⢠corey@ebootcamp.com ⢠248-388-9788 ⢠Signed copy of book - $20 (cash/credit)