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Social Media for Eyecare Professionals

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Keep Social Media Simple!
Corey Perlman
info@ebootcamp.com

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Beware the
shiny new social media site.

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500

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Weitere Verwandte Inhalte

Weitere von Corey Perlman, Social Media Speaker and Consultant

Social Media for Eyecare Professionals

  1. 1. Keep Social Media Simple! Corey Perlman info@ebootcamp.com
  2. 2. Beware the shiny new social media site.
  3. 3. 500
  4. 4. Don’t be a Jack of All Social Media Sites, Master of None.
  5. 5. Why Website? • Give visitors an easy path to do business with you. • You may not win the biz, but you could lose it… • Collect their info • Look modern, up to date
  6. 6. #2 Don’t wind up on websitesthatsuck.com
  7. 7. Common Website Mistakes • Dated. • Missing Critical Content • Not Mobile Responsive • Poor Positioning Statement • Social Proof • No Opt-in box
  8. 8. Search: Eye Doctor Lexington, KY
  9. 9. What’s wrong with this picture?
  10. 10. ABCE • Failure = When a prospect visits your Website and leaves without giving you their information.
  11. 11. Take Action! • Take a look at your site (desktop and mobile) • What changes need to be made? • Send a checklist to your designer!
  12. 12. #3 Prioritize Directories • Do a Google search for your service/ location • Trusted more than Websites • 90% of people make buying decisions based on reviews
  13. 13. Reviews can be rotten
  14. 14. Instead of Fearing Negativity, be Proactive in Getting Positive Feedback
  15. 15. Reviews/Testimonials Best Practices • Timing is everything. • Ask on the right platforms. • Never let a verbal testimonial go unheard.
  16. 16. #4: Don’t LetYour Social Media Sites Die on theVine!
  17. 17. Nothing kills credibility faster than an untouched profile.
  18. 18. AuditYour Profiles • Consistent brand? • Current information? • Consistent Content? • A tribe that you’re proud of?
  19. 19. Take Action! • Do a social media audit for your company. • Are you active on the network? • Are you actively gaining followers? • If not, consider pulling your flag out.
  20. 20. • Facebook • Humanize • Advertise • Instagram • Millennials • Turn customers into salesforce Social Media Strategy
  21. 21. Facebook & IG Best Practices
  22. 22. • Your office should be a turnstile • Front desk • Patient rooms • followmesticker.com Let your Customers become your fanbase
  23. 23. • Instagram signs • Your location should be a virtual showroom • Turn a thank you into a pic of video. • crowdsigns.com Let your fans become your salesforce
  24. 24. • Humanize your brand • Be helpful • Indirectly sell • Testimonials, before/ after, case studies • Go Local. • Newsjacking Content Strategy
  25. 25. • Make me laugh, keep me engaged. • Be a curator of funny content. • canva.com Content Strategy #2: Make eyeware funny.
  26. 26. • You see hundreds of articles about payroll and other biz services. • Give us only the best and tell us why. Content Strategy #4: Be curators of content
  27. 27. • tweetdeck.com • Hootsuite.com • drumup.com Content Resources
  28. 28. http://wpdevshed.com/facebook-advertising-bloggers-publishers-part-3-remarketing/
  29. 29. http://www.clickable.com/4-little-known-facts-about-lookalike-targeting-your-agency-should-know/ Lookalike Audience
  30. 30. Use Facebook Live!
  31. 31. Facebook Live Best Practices • Tell people ahead of time • Name commenters by name • Be creative, write a good description • Use it often, be consistent
  32. 32. In Summary: Fish where the Fish Are
  33. 33. Don’t try and do it all yourself.
  34. 34. Don’t get bent out of shape with slow results…
  35. 35. Think outside the box!
  36. 36. Focus on a few, forget about the rest.
  37. 37. Thank you! • www.ebootcamp.com • corey@ebootcamp.com • 248-388-9788 • Signed copy of book - $20 (cash/credit)

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