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SEN MyBOD Meeting - Presenter: Corey Perlman

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Corey Perlman, Social Media Speaker and Consultant
Corey Perlman, Social Media Speaker and Consultant

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Corey Perlman 248-388-9788 corey@impactsocialmedia.com “Eliminate Hazards on the Road to Buying from You.”
Before we begin… • Slides? Text Slides to 66866 • Negative comments?
• Website not doing its job • Unclaimed and unmanaged directories • Missing the ‘Social’ in social media • Humanize the brand • Video “Eliminate Hazards on the Road to Working with You.” Caution: Work Zone Ahead!
• No unmanaged profiles • Offline/Online Brand consistency • Positive sentiment • Clear & Consistent Content • SOCIAL media • Multimedia Overall
FOCUS AREAS • Website • Directories: • Google My Business • Yelp • Houzz • Social Media • Instagram/FB/Pinterest
• Not claimed • Not updated • COVID info? • Lack of positive reviews • No responses to reviews Digital Black Ice: GMB or YELP
If you receive a negative review: •Be diplomatic •Be empathetic •Don’t be defensive •Try to solve the issue •Take it offline
Create a process for positive feedback •Tell your team to listen for clues •Instruct us on what to do and where to go •Incentivize •Show appreciation
Be Proactive in getting Positive Reviews • Timing is everything • #OurFirstMeal
• Low numbers • Low engagement • Lack of consistency • Phoning it in? • No clear call-to-action • Underutilizing video Digital Black Ice: Facebook/IG
Social Icons woodmasterkitchens.com
TAKE ACTION: DO A GOOGLE AUDIT • Google yourself/Your services • Top 3 Directories? • Has it been claimed by the business? • Is the information accurate and current? • Do you have reviews? • Positive? Negative?
Thank You! • corey@impactsocialmedia.com • @cperlman (IG) • CoreyPerlman (FB) • 248-399-9788

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SEN MyBOD Meeting - Presenter: Corey Perlman

  • 2. Before we begin… • Slides? Text Slides to 66866 • Negative comments?
  • 3. • Website not doing its job • Unclaimed and unmanaged directories • Missing the ‘Social’ in social media • Humanize the brand • Video “Eliminate Hazards on the Road to Working with You.” Caution: Work Zone Ahead!
  • 4. • No unmanaged profiles • Offline/Online Brand consistency • Positive sentiment • Clear & Consistent Content • SOCIAL media • Multimedia Overall
  • 5. FOCUS AREAS • Website • Directories: • Google My Business • Yelp • Houzz • Social Media • Instagram/FB/Pinterest
  • 6. • Not claimed • Not updated • COVID info? • Lack of positive reviews • No responses to reviews Digital Black Ice: GMB or YELP
  • 7.
  • 8.
  • 9. If you receive a negative review: •Be diplomatic •Be empathetic •Don’t be defensive •Try to solve the issue •Take it offline
  • 10.
  • 11. Create a process for positive feedback •Tell your team to listen for clues •Instruct us on what to do and where to go •Incentivize •Show appreciation
  • 12. Be Proactive in getting Positive Reviews • Timing is everything • #OurFirstMeal
  • 13. • Low numbers • Low engagement • Lack of consistency • Phoning it in? • No clear call-to-action • Underutilizing video Digital Black Ice: Facebook/IG
  • 14.
  • 15.
  • 16.
  • 18.
  • 19. TAKE ACTION: DO A GOOGLE AUDIT • Google yourself/Your services • Top 3 Directories? • Has it been claimed by the business? • Is the information accurate and current? • Do you have reviews? • Positive? Negative?
  • 20.
  • 21. Thank You! • corey@impactsocialmedia.com • @cperlman (IG) • CoreyPerlman (FB) • 248-399-9788