The document outlines digital marketing trends for 2017 and beyond, including goals to build online communities and optimize digital strategies. Specifically, it recommends creating a mobile-optimized website, improving email marketing through segmentation and strategic follow-up, growing Facebook fan pages and using Facebook Live. It also provides best practices for Facebook and Instagram advertising, remarketing, and engaging millennials through strategic content on Instagram.

1. Digital Marketing Trends for
2017 and beyond!
#OneCarnegie16

2. #OneCarnegie16

3. Goals for 2017
• New Website that is modern and fully
mobile-optimized.
• An improved email marketing strategy
customized to the needs of your
subscribers.
• Build Facebook fan base to 1000+ fans.
• Fill workshops and previews with
Facebook fans.
• Build your millennial tribe on Instagram.
• Strengthen your personal brand using
LinkedIn and Facebook Live.

4. New Website

5. Smarter eMail Marketing

7. Smarter eMail Marketing
• Mobile optimization - Cross device optimization.
• Value, value, value
• List segmentation: being more intentional with your
lists; i.e. different messages for C-Level vs. HR
managers, etc.
• Strategic follow-up emails based on unique click
throughs in real time.

8. Strategic Click Through Follow Up

9. Strategic Click Through Follow Up
The first of a series of
4 follow up emails
being sent to
individuals who
clicked on links
relating to the HIP.

10. The New Facebook
• Posts to pages get limited
engagement
• You have to pay to play
• Double-down on Facebook
Live
• Double-down on Groups

12. Facebook Live Best Practices
• Tell people ahead of time
• Name commenters by
name
• Be creative, write a good
description
• Use it often, be consistent

13. Facebook Live Best Practices
• Workshops or Previews
• Midweek Mentor
• Alumni Event

14. Facebook Advertising

15. Advertising Best Practices
• Be strategic
• Add gasoline to the fire
• Strong call to action
• Display on Instagram
• Small budget - BIG results

16. ReMarketing
• 22,368 Facebook and
Instagram users reached
• 957 Website Clicks resulted
• $.17 per click
• Total Ad spend $140.00

17. ReMarketing

18. ReMarketing

19. For Reaching Millennials through Instagram

20. Best Practice #1: Inside the Classroom
• Instagram handle and hashtag are
clearly displayed (@dalecarnegieala
#dalecarnegieala)
• Create an ‘Award Area’
• Can also be called ‘I’m a DC Grad’
• Use our Posters!
• #DaleCarnegie #GeoLocation
• Designate an ‘Instagram GA’

21. Value
• #GiveAppreciation
#DaleCarnegieALA
• Capture this moment and
share it on IG
• We’ll pick a winner and win a
gift card
• leverage popular hashtags
(#smile, #summertime)

22. Best Practice: Use Posters!

23. Best Practice #3:Advertise
• Works similar to Facebook
• Hover over the picture,
you can now add a call to
action
• One of the largest mobile
ad platforms
• Teen program!

24. Best Practice #3:Advertise
Success Story:
The Atlanta Braves All
Star Grill

26. Caution: Keep it
Simple and
beware the shiny
penny syndrome

28. Are you known as a
thought-leader in your
local market?

36. Facebook Fan Page:
Every Class Member (orVisitor) becomes a Fan

37. Facebook Group
Every Graduate becomes a Member

44. Thank you!
• www.ebootcamp.com
• corey@ebootcamp.com
• 248-388-9788
• Signed copy of book - $20 (cash/credit)