Putting Culture, Community and Connection at the Core of Your Digital Strategy

1. Corey Perlman
LinkedIn/In/CoreyPerlman
#POWERPhilly

2. Before We Begin…Let’s Connect!
Insta LinkedIn

3. Why Be Authentically Social?
• Your Personal Brand is Your
Brand
• Your Human Side is Your
Best Side
• Don’t Forget Your
Forgettable
• Done is Better than Perfect

4. 6 AUTHENTICALLY
SOCIAL PRINCIPLES
1. Don’t Be a Jack of All Social
Media Sites, Master of None.

7. Take Action!
• Prioritize your profiles
• Focus on F.I.L.
(Facebook, Instagram,
LinkedIn)
• What’s priority #1?

8. 6 AUTHENTICALLY
SOCIAL PRINCIPLES
2. Be Proud of Your Profiles

9. Give a Little Love to Your
LinkedIn
• Be proud of your photos
• Get beyond the 500+
• Should you go premium?
• Creative title

10. Less Bio, More
Professional Summary
• How do you serve others?
• Why you vs. the competition
• Bullets over paragraphs

11. Get More Love
from LinkedIn!
• Their currency is conversation
• Text vs. Video
• #1 activity you can do?

12. Take Action!
• What’s one improvement
you can make to your
LinkedIn profile?
• Be down with O.P.P.? Can
you dedicate 30 minutes
a week to O.P.P.?

13. 6 AUTHENTICALLY
SOCIAL PRINCIPLES
3. Be More Like the Wise
Owl and Less Like the
Squawking Parrot.

14. DON’T BE THE SQUAWKING PARROT
Products and promotions,
products and promotions,
products and promotions,
SQUAWK!!!!

15. Be The Wise Owl (3 E’s)
• Educate: In what ways can you
add value to your audience?
• Entertain: How can you bring a
little light to an all too often
dark place?
• Encourage: How can you
indirectly motivate your
buyers?

17. BEST PRACTICE:
CREATE A CONTENT CALENDAR
• Motivation Monday
• Testimonial Tuesday
• ‘Walk to Work’ Wednesday
• Thank You Thursday
• Fun Friday

18. Take Action!
• How can you be less
parrot and more owl?
• Which E resonated more
with you? (Educate,
Entertain, Encourage)

19. 6 AUTHENTICALLY
SOCIAL PRINCIPLES
4. Don’t Be the Hero in Your
Own Digital Story

20. Turn the Spotlight On…
• Your Customers
• Your Community
• Your Team

21. Best Practice

22. Take Action!
• How can you highlight
others on your social
media?

23. 6 AUTHENTICALLY
SOCIAL PRINCIPLES
5. Doing good is good
for business.

24. Trust Builds Loyalty
• Community outreach
• Customer
collaborations
• Corporate causes
• Sustainability
• Safety

25. Take Action!
• What ‘good’ is happening
this upcoming season
that is worth sharing?

26. 6 AUTHENTICALLY
SOCIAL PRINCIPLES
6. Motion Moves the Needle

27. Adam Mosseri,
Head of Instagram

28. Motion Moves the Needle
• 81% of marketers agree that
interactive content
outperformed static content.
• 88% found that it helped them
stand out from competitors.
• 70% found this type of
content effective in converting
visitors to customers.
https://www.go-gulf.com/interactive-content-marketing/

29. Carousels, Stories, Reels, Oh My!
• Bring your images
to life
• Create experiences
• Win the IG algorithm
game

30. BEST PRACTICE: CAPTIONS
• Clips (iPhone)
• rev.com

31. Best Practice
Don’t try to create the
moment. Capture the
moment instead.

33. • Funny
• Enthusiastic
• Passionate
• Playful
• Clever
• Witty
• Spontaneous
• Genuine
• Eloquent
• Outgoing
• Adventurous
• Quick-thinking
• Detailed-
oriented
• Professional
• Spirited
• Upbeat
• Seasoned
• Expert
• ________

34. Take Action!
One-Take Challenge
• Can you commit to shooting
one video a week? A month?
• What would that look like?
• 1-min tip of the week
• Capture ongoing event
• What else is happening that
lends itself to video?

35. WHAT SOCIAL SHOULD BE DOING
YOUR BUSINESS
• Keeping you ‘top of mind’ with
prospects and customers’
• Allowing customers to be your
salesforce
• Getting potential employees
excited to work for you
• Building thought-leadership

36. IN SUMMARY
• Prioritize your platforms
• Be proud of your profiles
• More owl, less parrot
• Don’t be the hero
• Doing good is good for biz
• Motion moves the needle

37. Thank You!
• corey@impactsocialmedia.com
• @CoreyPerlmanSpeaks
• LinkedIn.com/in/CoreyPerlman
• Text SLIDES to 66866