Edward Baral

Sydney, Australia Australia

General Manager - Digital - eCommerce - Strategy - Marketing

Senior business professional with over 15 years of experience leading teams across Online Retail / E-Commerce, Wealth, Media & Telecommunications industries and operating in both B2C and B2B markets delivering demonstrable results in driving market share, sales and EBIT. Strategic, analytical and action oriented with strong business acumen and an ability to align cross-function teams in a matrix structure to successfully deliver results. A leader with proven capabilities in general management, team development, creative problem solving and with a genuine drive for consistent improvement and business growth. Specialties: Strategy Development and Implementation, General Management, Bu...