1. Nike links project:
To think digital, we must know & act digital
Evan Baechler | Aug. „11

2. Agenda:
How to #StayUp on the #Digital universe
Challenge Solution Process

3. Challenge:
The digital ecosystem is vast…and growing10

4. Challenge:
Employees lack bandwidth to stay updated.
We risk falling behind.

5. Solution:
Empower research team to find & circulate
relevant links to Nike digital team In order
to…

6. Goal:
… inspire, inform and sustain best in class
digital execution and strategy.

7. Process:
Recruit team who will:
Research Archive Filter circulate Analyze
Line of Visibility for Nike Digital Team

8. Process: The Team
3 core members with opportunity for
unlimited secondary / interim members*.
Rey Evan Hyun
Robles: Baechler: Kim:
research Publishing Research
*Nike Digital can use the Links project process to test prospective talent, or to
Circulate info/inspiration amongst themselves.

9. Process: Research
Rey and Hyun continue to locate links daily*
•Target: minimum 3 links/weekday
*Evan , Vik, & interim team members to submit links intermittently

10. Process: Research
Links to include:
•Digital / Brand best practices
•Digital / Cultural trends
•Relevant current events
•Innovative people / blogs / twitter handles
•Competitors‟ initiatives
•Inspiring / innovative content

11. Process: Archive
All links submitted to secure Google Doc via
form located here
Anyone with access to form can submit link:
easy to involve others.

12. Process: Filter
Evan to vet submitted links daily choosing
1-4 most relevant to circulate to Nike Digital
Team.

13. Process: circulate
Evan to publish filtered links 1-2x/weekday via:
http://linkcanvas.tumblr.com
https://twitter.com/#!/LinkCanvas
Tumblr auto-
tweets posts
@LinkCanvas twitter handle
Tumblr Blog (delayed *Evan to circulate an outlook/entourage appointment via
publishing capability) Vik that repeats weekly, reminding Nike Digital Team to
check the tumblr, add tumblr to RSS, and follow twitter
account.

14. Process: Analyze
•Google Doc analytics will refine link
posting cadence for Nike Links project team.
•Google Analytics on tumblr and
TweetWhen, Timely, Crowd Booster to inform
Evan when optimal times to post/tweet links
are.

15. Process: Next Steps
•Weekly or Bi-monthly html email to Nike Digital
team with relevant links:
•Develop hashtag taxonomy to organize tweets
based on Nike Digital subgroups.
•Enable tumblr commenting via Disqus

16. “If you‟re not first, you‟re last…”
-Prefontaine

17. …so stay Current.
stay Inspired.
stay Ahead.