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Badrina Social Media Planning Presentation

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Eddy Badrina
Eddy Badrina

Social Media Planning presentation at the Richardson Chamber of Commerce. Geared towards small businesses and entrepreneurs, this conversation goes through the planning and strategic aspects of implementing social media tools.

BusinessTechnologie
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Building a Social Media Plan See this presentation at: www.slideshare.net/ebadrina
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],[object Object]
Social Media Top Sites for Business = people you already know; social/personal = video sharing, podcasting = business networking = micro-blog, business + personal networking = blog platform
3 Key Principals ,[object Object],[object Object],[object Object]
What is Sales 2.0? ,[object Object],[object Object],[object Object]
Social Media Planning ,[object Object]
Social Media Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience for Social Media ,[object Object]
Audience for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ways to Use Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ways to Use Social Media (cont.) ,[object Object],[object Object],[object Object],[object Object]
Budgeting for Social Media ,[object Object],[object Object],It ain’t free, folks .
Budgeting for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Olivier Blanchard
Budgeting for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Budgeting for Social Media
[object Object]
[object Object]
Social Media Do’s and Don’ts ,[object Object],[object Object]
Social Media Do’s and Don’ts ,[object Object],[object Object],[object Object]
Measurements for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurements for Social Media Source: Ogilvy Public Relations
Results for Social Media Social Media Measurements are NOT the end goal. ROI means return on $$$ .
Results for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Results for Social Media ,[object Object],[object Object],[object Object],[object Object],Source: Olivier Blanchard
A Social Media Model Copyright J.R. Atkins
A Social Media Model Website...
A Social Media Model Blog...
A Social Media Model Twitter...
A Social Media Model Facebook...
A Social Media Model Fan Page...
A Social Media Model LinkedIn...
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions or Comments? See this presentation at: www.slideshare.net/ebadrina

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